Blog
Marketing Attribution Explained
Reading Time: 4 minutesThe concept of attribution, as a whole, is fairly simple. When an action leads to a certain result, we attribute that result to the who or whatever performed the... Read More
Call to Action Examples to Follow
Reading Time: 4 minutesYou don’t have to be a marketer to appreciate a good call to action (CTA), and it’s easy to tell when users appreciate them. Because you know, conversions happen.... Read More
How to Calculate Your Customer Acquisition Cost
Reading Time: 4 minutesOne of the most important and useful metrics to track in your business is Customer Acquisition Cost, or CAC. Put simply, it is the total cost of making a sale... Read More
7 Tips for Effective Guest Blogging
Reading Time: 4 minutesGuest blogging is a fun, rewarding, and complimentary addition to the SEO services you’re already using for digital marketing. Not only does it drive traffic to your site, it... Read More
Learning From Google Analytics Referral Paths
Reading Time: 4 minutesIt’s far too easy to look at your Google Analytics traffic sources without really seeing them. Between direct traffic, the dreaded dark traffic, and a whole host of referral... Read More
9 Tips for Creating a Great Case Study
Reading Time: 4 minutesIf you run a business that consumers love, it’s likely that you could benefit from marketing your product through a case study. Not only does a case study educate... Read More
How to Set Up a 301 Redirect – and Why You May Need One
Reading Time: 4 minutesWhat Is a 301 Redirect? In the simplest terms, a 301 redirect is code that tells the search engine you are using that the page you’re trying to reach... Read More
5 Best Practices for DNS That You Need to Know
Reading Time: 4 minutesToday’s digital world requires that all businesses have an online presence. Without that online presence, you lose out on potential clients, advertisement opportunities, the ability to enhance your social... Read More
12 Experts Weigh in on Digital Marketing Success in 2019
Reading Time: 6 minutesDigital marketing will continue to be a watchword for businesses in 2019 and beyond. Though trends evolve over time, one thing is certain: it’s essential for every business to... Read More
How Social Media Has Changed in Ten Years
Reading Time: 4 minutesSocial media is an almost unavoidable part of modern life, and the number of active social media users increases every day. Social media dates back to the 1990s with... Read More
How Search Evolved in 2018
Reading Time: 4 minutesSearch remains one of the most important technological functions in the modern world. Search engines like Google and Bing offer a gateway to the wealth of information hosted online... Read More
7 Video Content Marketing Tips & Tricks
Reading Time: 4 minutesVideo content marketing is becoming more and more popular in the digital sphere. In fact, Forbes reports that videos have 135% more reach on average than photos alone. It... Read More
Social Media & SEO – 4 Things You Need to Know
Reading Time: 4 minutesResearch shows that most websites and businesses believe a good social media presence bolsters their SEO strategy. While that is true, is it because the two go hand in... Read More
Email Platforms You Should Check Out
Reading Time: 4 minutesWhen email marketing is your priority, you have a lot of aspects to consider. Along with how you create and present your email content, having the right email platform... Read More
Discovering the Right Public Relations Strategy for Your Business
Reading Time: 4 minutesWhen it comes to building a public relations strategy, there are numerous options and approaches you can use. However, like any other campaign you use to promote your business,... Read More
Content Marketing Strategy Tips for Your Business
Reading Time: 4 minutesContent marketing is one of the most cost-friendly and effective ways to draw in new and existing customers. And while most businesses use some form of content marketing, many... Read More
What to Blog About? Check Out These Blog Topic Generating Tips!
Reading Time: 4 minutesIf you’re working on your content marketing strategy, then you know that you need regular content to be successful. That means coming up with new ideas to write about.... Read More
Best Company Newsletters of 2018
Reading Time: 3 minutes*Note – A more recent related post for 2020 can be found here. Company newsletters can be a great way to reach out to existing and potential customers alike.... Read More
Public Relations vs. Marketing: Are the Two Becoming One?
Reading Time: 4 minutesIf you’re aiming to have a successful business, you can’t neglect your public relations or marketing strategies. Both of these efforts are what allow for successful relationships with customers.... Read More
Top 10 Email Marketing Best Practices With Examples!
Reading Time: 4 minutesEmails can be a powerful marketing tool – which is exactly why so many companies take advantage of it. The drawback is that since so many businesses send out... Read More