Blog
Keyword Searching: What You Need to Know
Reading Time: 4 minutesWhether you’re searching for a word you’ve lost in a piece you’ve been reading or you’re trying to find keywords to boost your own search engine optimization (SEO), there... Read More
How to Prep Your Amazon Advertising for Prime Day
Reading Time: 5 minutesOne of Amazon’s biggest shopping events of the year, Prime Day, is just around the corner. Back in 2015, Amazon created an exclusive day of deals for Prime members.... Read More
How Do I Submit My URL to Google and Bing?
Reading Time: 4 minutesAs a new business, one of the most important aspects is making sure everyone can find your site. So how do you get the URL for your business to... Read More
Keyword Analysis: How to Better Analyze Your Competitor’s Keywords
Reading Time: 4 minutesAs a company that relies on SEO, it’s important to know what your competitors are up to. You want to keep track of how often they are found as... Read More
Google Marketing Live 2019: Recap & On Demand Viewing
Reading Time: 3 minutesIn case you missed it, Google Marketing Live 2019 took place May 14-15, 2019, and we have the highlights just for you! Plus, in case you want to watch... Read More
Google Site Links: Best Practices for Your Business
Reading Time: 4 minutesAs a successful business marketer, you know the importance of optimizing your keyword selection within your pay-per-click ad campaigns so that your web page appears within the search engine... Read More
Google’s URL Inspection Tool: Replacement for Fetch and Render (How to Guide)
Reading Time: 4 minutesIf you are serious about your business’s marketing efforts, you are consistently posting new, high-quality content. You should also optimize such content to help your users solve a problem... Read More
Google’s Responsive Display Ads – If You Aren’t Testing RDA, You Should!
Reading Time: 3 minutesAs digital marketers we are faced with many new and exciting media optimization opportunities regularly. The landscape of digital marketing changes frequently and there is a good amount of... Read More
How Do I Calculate YTD For My Business?
Reading Time: 4 minutesThere are multiple ways to go about determining the profitability of your business. The simplest is the overall revenue your company shows; however, that calculation fails to take any... Read More
The Importance of a Marketing ROI Calculator
Reading Time: 4 minutesFor business owners, marketing is one of the most important investments you can make. Your marketing efforts determine the degree of exposure your business receives, the channels through which... Read More
All You Need to Know about FBML (Facebook Markup Language)
Reading Time: 4 minutesHas your company been using Facebook and other social media accounts to reach out to customers? If so, you’re in good company – there are over 60 million business... Read More
10 Essentials to a Successful CPC Strategy
Reading Time: 4 minutesIn days gone by, it was possible for companies to complete entire marketing campaigns with the use of ink and paper. The introduction of radio media added the necessity... Read More
The AIDA (Attention, Interest, Desire, Action) Formula
Reading Time: 4 minutesby Kristien Matelski. Synthetic voice and sound recording created by Everlit. If you followed marketing news any time in the past several years, you’ve probably heard the AIDA acronym... Read More
What Is the Difference Between HTML and HTML5?
Reading Time: 4 minutesFor those without no knowledge of website development, terms such as HTML can seem like jargon at best and foreign at worst. However, HTML is essential to our everyday... Read More
What Call Tracking Can Do for Your Business
Reading Time: 4 minutesModern businesses know the benefits of learning as much as possible about the people who interact with online ads, the customer website, and the rest of the online user... Read More
Persona Development: How to Create Your Customer Personas
Reading Time: 4 minutesby Kristien Matelski. Synthetic voice and sound recording created by Everlit. Persona development is useful in nearly every phase of product development and sales, but takes on key importance... Read More
Top Ten Pinterest Statistics for Business You Should Check Out Now
Reading Time: 4 minutesSince its launch going on a decade ago, many have considered Pinterest the little sister of the social media giants. In fact, a simple search beginning with “Is Pinterest... Read More
Amazon Marketing Strategy to Fit Your Business
Reading Time: 4 minutesSelling on Amazon seems easy. After all, analysts are calling Amazon the Google of online shopping. In fact, over 54% of product searches on the internet begin on Amazon,... Read More
How to Conduct a Social Media Audit
Reading Time: 4 minutesOver 2.3 billion people worldwide use social media, including 77% of American adults – and those numbers are only going up with each year. Any marketer who overlooks the... Read More
Marketing Attribution Explained
Reading Time: 4 minutesThe concept of attribution, as a whole, is fairly simple. When an action leads to a certain result, we attribute that result to the who or whatever performed the... Read More