Blog
Get to Know Pinterest Categories
Reading Time: 5 minutesPinterest is the third-most popular social media platform among adults in the U.S, with about 200 million monthly active users. Marketing with Pinterest is an important opportunity of which... Read More
Create Your Own RFP with These RFP Examples
Reading Time: 4 minutesA Request for Proposal, or RFP, is a document that enables professional agencies and organizations to secure new work through a request. RFPs are part of the bidding process,... Read More
What You Need to Know About Online Reputation Management
Reading Time: 5 minutesIn the modern business environment, almost nothing is as important as your online reputation. The impression your customers get from your website, social media accounts, online reviews, and general... Read More
Top 5 Questions You Should Ask Before Your SEO Audit
Reading Time: 4 minutesSo, you’ve made the important decision to invest in growing your company’s online presence by improving the SEO health of your business’ website and opted for an SEO Audit. This... Read More
How to Create a Successful Google Remarketing Campaign
Reading Time: 5 minutesRemarketing campaigns can be powerful channels for users who wish to digitally market their business. By showing ads to users after they leave the initial website, this strategy lets... Read More
Top 5 Successful Ways to Use Google AdWords Keyword Planner
Reading Time: 4 minutesGoogle offers a range of tools that business owners, marketers, and webmasters can use to effectively spread their messages online. One of the most popular is the Google AdWords... Read More
3 Common Image Issues Dragging Down Your Page-Load Time and How to Diagnose Them
Reading Time: 5 minutesThere’s no doubt page-load time is a very hot topic in SEO right now and has been for the past several years when it officially became a ranking signal... Read More
What Is a Social Media Algorithm and How Does It Work?
Reading Time: 4 minutesSocial media algorithms are here to stay. As a social media marketer, this could mean implementing major changes to continue reaching your audience. Luckily, adapting to social media algorithms... Read More
10 Google Search Operators Every SEO Should Know
Reading Time: 4 minutesSearch engine optimization (SEO) centers on Google. Google is by far the top search engine marketers should focus on, as it is where businesses get the bulk of their... Read More
How to Set Up Google Search Console in 5 Easy Steps
Reading Time: 4 minutesGoogle wants your website to succeed. The search engine powerhouse has proved this again and again with the incredible tools it offers businesses and website owners. One tool you... Read More
How to Use Snapchat for Business
Reading Time: 5 minutesWith the social media boom of the last decade, it’s important for businesses to utilize these platforms in whatever way they can. Often, these sites are more cost-effective than... Read More
Increase Your ROI with These Google Display Network Targeting Tips
Reading Time: 5 minutesNearly 90% of all internet users worldwide, including 89% of smartphone users in the United States, interact with the Google Display Network. Given its reach, the Display Network offers... Read More
Are You Optimized for Voice Search? You Should Be!
Reading Time: 5 minutesMost businesses today depend on search-driven web traffic to succeed. Taking their cues from changing technology and shifts in consumer behavior in recent years, astute companies have begun to... Read More
How to Do Keyword Research for PPC
Reading Time: 5 minutesKeywords are words and phrases that customers and audiences search for in Google and other search engines. Advertisers and businesses bid on the right for their link to come... Read More
How to Deal With Pages That Have Thin Content
Reading Time: 3 minutesIn the world of content marketing, thin content refers to poor quality. Thin content may follow all relevant SEO best practices but fail to deliver value to the reader.... Read More
5 Successful B2B AdWords Best Practices
Reading Time: 3 minutesB2B owners view AdWords suspiciously. Done incorrectly, AdWords is just like any other advertising venue, an easy place to lose money. Most businesses don’t use AdWords effectively. They find... Read More
Wendy’s Social Media: A Guide to Branding Your Voice & Building Your Team
Reading Time: 5 minutes2017 was a big year for brands in social media. There were so many wins and fails that if I attempted to record and publish them all, it would... Read More
An Easy Guide to Creating an Email Drip Campaign
Reading Time: 3 minutesDrip campaigns are complex, require a lot of original content and emails, and take time to put together. They are also good tools for building relationships, boosting retention rates,... Read More
Key Tests That Will Help Optimize Your PPC Strategies
Reading Time: 3 minutesPay-per-click (PPC) advertising is one of the most popular forms of digital marketing on the web. It enables marketers to buy the attention of target users instead of struggling... Read More
How to Write a Cold Call Email
Reading Time: 3 minutesEmail campaigns offer a very inexpensive tool for reaching an audience. Many careers and start-ups flourished because of cold emails, but that doesn’t mean they’re easy. You have no... Read More