Blog
Fake News, Politics & Social Media: Clickbait, Con Game or Something Else?
Reading Time: 3 minutes Concern about “fake news” is dominating the mainstream media these days. Since the advent of the internet, savvy online users have learned to be wary of misleading advertisements,... Read More
Quick Tips to Ensure You Are Writing for Your Intended Audience
Reading Time: 3 minutes The time, effort, and money you put into optimizing your content is all for nothing if your target audience doesn’t read it. Writing for the right audience is... Read More
Content Marketing Wins and Fails of 2016
Reading Time: 4 minutes Last year, 2016, was a tumultuous one in many aspects, chief among them a rollercoaster of an election cycle that cast a glaring eye at the media for several... Read More
Wendy’s Twitter: An Example To Follow?
Reading Time: 4 minutes Near the end of 2016, Wendy’s started sending Twitter users and competition to the burn ward. It started with an exchange with a user critiquing their “fresh never... Read More
Gifs that explain SEO
Reading Time: 5 minutes If a picture is a worth 1,000 words, a gif must be worth at least 10,000. These 15 gifs perfectly sum up search engine optimization (SEO) – its... Read More
Ann Handley – Keynote Speaker at Dallas Digital Summit 2016
Reading Time: 4 minutes Vizion had the pleasure of speaking with Keynote Speaker Ann Handley at this year’s Dallas Digital Summit, located in Irving TX. She’s the Best Selling Author of Everybody... Read More
Leo Sei Discusses Optimizing for Every Moment with Adwords Scripts at DDS 2016
Reading Time: 3 minutes Vizion had the pleasure of speaking with Leo Sei at this year’s Dallas Digital Summit 2016, located in Irving TX. Leo is a product manager for the Google... Read More
Michael Barber Discusses How to Build Effective Email Programs for the Modern Consumer at DDS 2016
Reading Time: < 1 minute Vizion had the pleasure of speaking with Michael Barber at this year’s Dallas Digital Summit 2016, located in Irving TX. Michael is the founder of barber&hewitt. Check... Read More
Dixon Jones Discusses Link Building to Improve Your Search Visibility at DDS 2016
Reading Time: 4 minutes Vizion had the pleasure of speaking with Dixon Jones at this year’s Dallas Digital Summit 2016. Dixon is the marketing director for Majestic. Check out our interview with Dixon below, as he... Read More
Dallas Digital Summit Session Roundup
Reading Time: 3 minutes In case you couldn’t make it to Dallas Digital Summit, located in Irving TX this year, or couldn’t attend these particular sessions, we thought we’d highlight a couple... Read More
Building a Good Website Taxonomy IS SEO
Reading Time: 4 minutes First, let’s review what ‘taxonomy’ means when we apply the word to a website. The basic definition of ‘taxonomy’, according to Merriam-Webster, is “the study of the general... Read More
How Soon is Too Soon to Begin Holiday Marketing?
Reading Time: 3 minutes Every year, marketers jump at the chance to bolster advertising techniques around the holidays. From red and green banner ads in August to Black Friday discounts advertising months... Read More
Digital Transformation: The Secret Ingredient We Often Forget
Reading Time: 8 minutes By Sarah Weise (UX Director, Booz Allen Digital Interactive) and Carrie-Ann Barrow (Partner, Bixa) When I was growing up, my Italian grandmother made the most delicious marinara sauce.... Read More
Social Media Fails You Can Learn From
Reading Time: 4 minutes Social media is a relatively new platform on the digital media marketing game, leaving plenty of room for mistakes, mishaps, and miscommunications. Even the biggest corporations make social... Read More
Tool Tip Tuesday: Know Your Audience Better with AnswerThePublic.com
Reading Time: 3 minutes How well do you really know your target audience? Do you know them or do you just think you do? Most of us, marketers included, can be guilty... Read More
Taxonomy, IA and SEO
Reading Time: 5 minutes The organization of your website’s content and web pages plays an important role in search engine access, indexation, comprehension of information context, and user experience. In many industries... Read More
The Importance of Mobile Page Speed for Users and Mobile SEO
Reading Time: 3 minutes In an era of instant gratification, the modern consumer expects brands to deliver what they want, when they want it. In the past, Google hasn’t penalized sites for... Read More
How to Get the Best Links on the Internet
Reading Time: 4 minutes In the land of (SEO), backlinks is always a buzzword. A page with a lot of backlinks typically ranks higher on search engine results pages. The why of... Read More
Pokemon Go and Your Business
Reading Time: 7 minutes If you’ve gotten online within the past week, chances are you’ve read something about Pokemon Go. Not sure what it is? Well you can go read this piece... Read More
Becoming Channelized!
Reading Time: 5 minutes The approach of considering all referring channels in a digital marketing effort is always key to being a successful online marketer. Even if the brunt of your efforts... Read More