Blog
How to Build a Google Analytics Tracking Code
Reading Time: 5 minutesGoogle Analytics tracking codes enable companies to track and analyze how consumers interact with their content. Google Analytics codes, also called UTM codes, are customized parameters that provide data... Read More
2018 Top Social Media Tools
Reading Time: 4 minutesCreating top-notch content for your social media accounts has become a full-time job. Trying to keep up with all the platforms and all your accounts can be both physically... Read More
Long Tail Keywords: Find the Right Ones for Your Business
Reading Time: 4 minutesOne of the most effective ways to pull ahead of competing businesses is to optimize your website for search engines. Search engine optimization (SEO) is the act of tailoring... Read More
Your Guide to Developing a Killer Social Media Plan
Reading Time: 4 minutesSocial media is no longer just a way for friends and family to keep in touch. Businesses all over the world are taking advantage of the seemingly endless reach... Read More
Beginner’s Guide to SEO for Restaurants
Reading Time: 4 minutesIf you haven’t heard of SEO – or search engine optimization – you’re missing out on an extremely powerful tool for content marketing. SEO is a marketing field aimed... Read More
Top 10 Tips for Using Pinterest for Business
Reading Time: 5 minutesSocial media platforms are just one way businesses can ramp up their advertising. For many users, the powerhouse known as Facebook comes to mind. However, according to its website,... Read More
Tool Tuesday – CognitiveSEO
Reading Time: 6 minutesAs digital marketers we can all likely agree that with a multitude daily metrics to assess, the ability to use software tools to help us in our daily work... Read More
New to Google Analytics? Check out these Essential Easy to Use Features
Reading Time: 2 minutesMany enterprises rely on Google Analytics to track customers wherever they are. The results allow businesses to optimize their websites and pages, pinpoint opportunities for improvement, and understand where... Read More
Email Personalization Techniques – How to be Catchy, Not Creepy
Reading Time: 3 minutesEmail marketing is still one of the most effective marketing tactics used online. Mobile device users check email accounts once a day, and almost 34% of Americans check their... Read More
Types of Images to Enhance Business Listings
Reading Time: 3 minutesImagine a print magazine with several commercial listings on one page. The advertisement without any imagery will likely recede into the background, whereas a balanced and colorful advertisement stands... Read More
Pokemon Go and Your Business
Reading Time: 6 minutesIf you’ve gotten online within the past week, chances are you’ve read something about Pokemon Go. Not sure what it is? Well you can go read this piece on... Read More
Social Media Fails You Can Learn From
Reading Time: 3 minutesSocial media is a relatively new platform on the digital media marketing game, leaving plenty of room for mistakes, mishaps, and miscommunications. Even the biggest corporations make social media... Read More
Wendy’s Twitter: An Example To Follow?
Reading Time: 3 minutesNear the end of 2016, Wendy’s started sending Twitter users and competition to the burn ward. It started with an exchange with a user critiquing their “fresh never frozen”... Read More
Sitemap Max File Size Limit Increased On Google and Bing
Reading Time: 3 minutesRecently, the two heaviest hitters in the search engine world – Google and Bing – jointly announced that they would increase the file size limit for sitemaps from 10MB... Read More
Achieving Data Clarity in Digital Marketing
Reading Time: 4 minutesThere are those times in digital marketing when an analytical review, which shows traffic and conversion spikes, brings bliss that cannot be rivaled by many other means. Working in... Read More
The Most Creative PPC Ads of the Last 10 Years
Reading Time: 3 minutesPay-per-click (PPC) marketing has boomed in the last decade as more advertisers have discovered the benefits of this unique tool. Rather than a large fee up front, PPC advertisers... Read More
Social Sharing: Top 10 Ways to Make Your Content More Shareable
Reading Time: 4 minutesPart of the challenge of content marketing is getting the content you develop in front of the people who will find it most valuable. This typically involves generating content... Read More
Increase Your CTR With These Lesser-Known Email Marketing Tips
Reading Time: 3 minutesYour click-through rate (CTR) is the number that assesses how many times visitors to your page successfully click through a piece of marketing to a specific goal or end... Read More
Understanding Digital Opportunities via Analytics
Reading Time: 3 minutesWhen some business owners think of analytics, they cringe. They think of analytics as the tools that penalize their websites if the content is not good or if keywords... Read More
What does Mobile Mean to Your Bottom Line?
Reading Time: 3 minutesIn a world saturated with technology, it often seems impossible to separate ourselves from digital touchpoints in our daily lives. When you should be spending time with your spouse,... Read More