Blog
Do You Know Your Marketing ROI?
One of the most important metrics for any marketing professional to track is return on investment (ROI). Modern digital marketing is incredibly complex and often expensive, and it’s essential to ensure that... Read More
A Walkthrough of Microsoft Advertising
Bing may be the underdog when it comes to search engine traffic, as Google has continued to dominate online search for many years, but this does not mean digital marketers can’t find... Read More
Twitter Updates Through the Years
Twitter is one of the most popular communication platforms today. It began as the brainchild of Jack Dorsey, Biz Stone, and Evan Williams, three programmers working for a struggling podcasting company called... Read More
The Ins & Outs of Franchise Marketing
Modern digital marketing experts likely have a strong grasp of search engine optimization (SEO) for a small business or a company with a single establishment, but the rules are a bit different... Read More
Google BERT Update Set to Re-Shape Google’s Understanding of Users
Last week Google made headlines by announcing that their Search platform had received its most important update in the past five years. “BERT” is named after Google’s Bidirectional Encoder Representations from Transformers... Read More
