Blog
Conversion Rate Optimization Tips For Your Next Website Redesign
Reading Time: 6 minutesUsing the right conversion rate optimization (CRO) strategies is crucial in ensuring that your website redesign achieves the goals you’d like it to. It ensures your new website is... Read More
Navigating the Future of Mobile Commerce Trends
Reading Time: 9 minutesAccording to expert projections, mobile commerce will contribute most of retail e-commerce revenue (63%) in 2024. This trend is being propelled by catalysts like AI chatbots that enhance customer... Read More
Google Backtracks on Pledge to Depreciate Third-Party Cookies: What Does This Mean for Your Ads?
Reading Time: 3 minutesIn an interesting turn of events, Google has backtracked on its plans to scrap third party cookie depreciation after delaying it multiple times since 2020. Privacy Sandbox VP Anthony... Read More
Optimize Your E-commerce Website to Increase Sales, Revenue, and Profits
Reading Time: 10 minutesYou may already be optimizing your Ecommerce site for SEO. But is it optimized for selling to customers once they are already there? If you want to increase revenue... Read More
Unlocking Growth: The Critical Importance of SEO Audits for Your Business
Reading Time: 7 minutesYou can’t overlook the importance of SEO audits for your business. SEO audits offer insights into areas you should address to meet algorithmic requirements and industry trends. They analyze... Read More
3rd Party Cookie Depreciation: Impact on Media Platforms by Audiences and Tracking
Reading Time: 8 minutesIn recent years, all browsers have been phasing out third-party cookies to uphold user privacy. Google Chrome is the last piece of the puzzle. It was anticipated that Google... Read More
How to Optimize Your Amazon PPC Campaigns
Reading Time: 6 minutesThis post was updated on July 17, 2024. Are you tired of running Amazon PPC ads that don’t churn out the sales you thought it would? You probably need... Read More
Try Before You Buy: Revolutionizing Ecommerce With Augmented Reality
Reading Time: 6 minutesImagine trying on different outfits or seeing what furniture would look like in your living room virtually — all without leaving the comfort of your home. With augmented reality... Read More
Why and How to Conduct a Successful PPC Audit
Reading Time: 7 minutesA PPC audit is a must for your brand if you want to effectively identify ways to improve your return on investment (ROI) from campaigns. Unfortunately, most marketers ignore... Read More
Everything You Need to Know About the Google Leak: Misstatements and API Revelations
Reading Time: 7 minutesOn March 27th, 2024, Google accidentally uploaded code to GitHub that would become one of its most significant leaks. Based on the commit history, the code stayed on GitHub... Read More
Crafting Winning Email Marketing Strategies for Ecommerce
Reading Time: 8 minutesEmail marketing is one of the most effective marketing strategies for ecommerce stores when done right, with an average ROI of $45 for every $1 spent. But averages don’t... Read More
Takeaways From Google Marketing Live 2024
Reading Time: 4 minutesGoogle Marketing Live 2024 focused on the company’s cutting-edge AI changes. Speakers illustrated how marketers can use these features to address changing consumer demands. Some key features are Generative... Read More
What Does an SEO Audit Cost and Why?
Reading Time: 7 minutesAn SEO audit cost can vary greatly depending on several important factors. A comprehensive audit of a large, complex website with many pages of content is understandably more expensive... Read More
PPC Audit Checklist
Reading Time: 6 minutesPay-per-click ads are one of the most measurable forms of advertising, but they still require diligent oversight to ensure your budget is working as efficiently as possible. That’s why... Read More
Top UX Design Trends for Your Next Website Redesign
Reading Time: 6 minutesStatistics show that over 88% of users never return to a website after having a poor user experience. With customers having more choices than ever, a good UX can... Read More
SEO Tips for Building a Mobile Website
Reading Time: 6 minutesAccording to a DemandSage report, 60.67% of online traffic in 2024 was from mobile users. This, and the fact that Google prioritizes mobile-first indexing are big enough reasons to... Read More
Revamp Your Content Strategy: A Step-by-Step Guide to Conducting an SEO Content Audit
Reading Time: 8 minutesAccording to Ahrefs, 96.55 percent of all blogs receive no traffic. If you analyze the content on your website as well, it’s likely that many web pages don’t receive... Read More
5 Questions You Should Ask Before Your PPC Audit
Reading Time: 5 minutesIf you have found that the results from your online paid advertising campaigns aren’t meeting the goals you have set, you likely need a qualified professional to do a... Read More
Social Media Marketing Strategies for E-commerce
Reading Time: 7 minutesDo you know online stores with a social media presence have an average of 32% more sales than those that don’t? Yes, social media is more than memes and... Read More
The Evolution of PPC Keyword Research Methods
Reading Time: 5 minutesPay-per-click (PPC) keyword research has come a long way since the early days of Google AdWords. What started as a simple process of brainstorming relevant terms has evolved into... Read More