Blog
Do These 3 Things NOW To Help Market Your Local Business This Holiday Season
Reading Time: 3 minutes Special thanks to Melanie for contributing this informative holiday post, filled with awesome ideas for any local business! In 2021, 43% of US shoppers reported that they started... Read More
Grow Your Business with Google’s New Performance Max
Reading Time: 4 minutes The past few years have been full of twists and turns, and customers are changing their behavior at unprecedented rates. There has been a continued trend of shoppers... Read More
Google Business Profile Cover Photo Tips
Reading Time: 10 minutes If you’re a business owner who needs customers to visit your location, I probably don’t need to explain how critical it is to have a presence on Google... Read More
Google Ads’ Changing Landscape: Focus on Automation and Machine Learning
Reading Time: 5 minutes Intro With Google’s emphasis on machine learning and automation, advertisers are getting a good look into where digital advertising is heading. As marketers we understand the importance of... Read More
6 Tips to Get You Started with E-Commerce SEO
Reading Time: 6 minutes So, you’ve just been assigned the responsibility of optimizing an e-commerce website to improve search engine visibility. Whether you’re working on a site that has a dozen products... Read More
How to Redesign a Website Without Losing SEO
Reading Time: 6 minutes I cannot tell you how often I have been called to do SEO on a recently redesigned website. It’s a lot. Like, A LOT a lot. Companies are... Read More
Expert Tips for Digital Marketing Success in 2022
Reading Time: 10 minutes In 2020 and 2021, the global COVID-19 pandemic significantly impacted nearly every aspect of the economy, from disrupting supply chains and reducing consumer confidence to causing mass closures... Read More
Holiday PPC Campaign Checklist – Are Your Campaigns Ready?
Reading Time: 3 minutes Do you realize we are only 8 weeks away from Christmas? As the holidays are creeping up on us, Vizion wants to make sure your PPC campaigns and... Read More
Troubleshooting and Optimizing Title and Heading Tags
Reading Time: 7 minutes For a few years now, Google has made their own editorial decisions regarding how they represent sites in their results. They have been rewriting titles in their results... Read More
Where to Focus After Algorithm Updates
Reading Time: 4 minutes Are you a “Proactive SEO” or a “Reactive SEO”? Perhaps the best approach is a healthy portion of both. Being proactive in SEO means that you are building... Read More
6 Reasons Why Your Brand Should Be Doing Digital PR
Reading Time: 4 minutes Connecting with popular, credible media sources is one of the most effective marketing strategies you can utilize to increase your brand exposure, build credibility, and drive traffic to... Read More
Microsoft Releases Video Extensions: A Guide to Integrated Ad Solutions
Reading Time: 5 minutes Recently, Microsoft Advertising made a huge announcement – and it could be a game changer for your digital marketing. The tech giant released Microsoft Video Extensions, which is... Read More
When You Get Top Search Engine Rankings, What’s Next?
Reading Time: 7 minutes 9 ideas for what’s next, after achieving top search engine rankings. So, you’ve achieved SEO Zen. The website is ranking for all of the top keywords that you’ve... Read More
How to Find Unused CSS and JavaScript in Chrome Developer Tools
Reading Time: 3 minutes During the Semrush webinar on June 2nd, I provided some tips on how to identify unused CSS and JavaScript using Chrome’s developer tools. In case you missed it,... Read More
Are You Ready for Google’s Cookie Updates?
Reading Time: 6 minutes Image by Tom Fishburne via Marketoonist. Anyone paying attention to the latest digital trends—especially as they apply to transparency and user privacy—has anticipated the news for some time;... Read More
Google Ad Changes for 2021 and How They Might Affect Your Business
Reading Time: 4 minutes As Google constantly updates its algorithm to stay relevant for its users, it’s important for you to stay on top of your own efforts to ensure that the... Read More
What are Core Web Vitals and Why Should You Care?
Reading Time: 6 minutes Recently, Google introduced three new measurements that they’ll be using to gauge how your website stacks up against your competitors, they’re named Core Web Vitals. If your website... Read More
How to Set Up Tag Manager to Use With Google Analytics
Reading Time: 3 minutes In a previous post, we discussed how using Google Tag Manager can improve SEO by feeding certain data directly from your site or mobile app to Google Analytics.... Read More
10 Underrated Google Analytics Features You Need to Know
Reading Time: 3 minutes It’s no secret that Google Analytics (GA) is the most widely used analytics tool globally (more than 50% of all websites use GA). While page views and bounce... Read More
3 Types of Content That Can Hinder Your Rankings
Reading Time: 3 minutes Consumers utilize search engines more than any other tool to find services or products they are seeking. What’s more, most of them never look beyond the first page... Read More