Blog
Using Amazon’s E-commerce Ads to Build Creatives For You
It’s a new age for shopping, an electronic age. Consumers are increasingly shopping online, and the trend is curving upward dramatically every year. Most people start their shopping online to get a... Read More
Tool Tip Tuesday: What Are Multi-Funnel Tools in Google Analytics?
Success in digital marketing requires constant monitoring of your efforts as well as the performance of the competition. Thankfully, marketing and automation tools can make this easier to achieve. Whether you are... Read More
Local SEO During a Pandemic: What You Need to Know
Nothing has upended business in recent history as much as the COVID-19 pandemic. Even as state economies reopen, businesses are struggling with new protocols, reduced hours, or operations, and may even stagger... Read More
Google’s New Policy on Housing, Employment, and Credit
In a move made earlier this month, Google prohibited certain businesses—primarily those focused on housing, employment, and credit—from targeting their Google Ad products based on the demographic information it collects. Specifically, these... Read More
Leverage Your Clients’ 1st Party Data in Amazon DSP
Utilizing your clients’ first-party data as an advertising tool is a great way to expand customer reach through valuable site data. Amazon DSP maximizes sales by going beyond brands and sponsored products,... Read More