Blog
Google Phasing Out Third-Party Cookies
Reading Time: 7 minutesGoogle announced a Privacy Sandbox initiative in 2019 to improve privacy for web users and to change the way they use user data in Internet Advertising. As part of... Read More
Transforming Your Online Store: The Art of E-commerce Website Redesign for Higher Conversions and Customer Engagement
Reading Time: 8 minutesYou’ve been running a comprehensive search engine marketing campaign comprising SEO and Google ads for your ecommerce store and have decent website traffic coming to it. The problem is... Read More
How SEO and Online Reputation Management are Mutually Beneficial for Each Other
Reading Time: 5 minutesIf you’ve ever gotten quotes from SEO agencies, chances are you have seen SEO and online reputation management (ORM) being offered together. Or at the very least, spoken together... Read More
SEO Tips for Writing Blog Post Headlines That Actually Drive Traffic
Reading Time: 6 minutesAccording to Ahrefs, 96.55% of web pages get zero traffic. While you can’t control whether search engines rank your pages or not, what you can do is optimize them... Read More
Unlocking the Potential of Google’s Performance Planner
Reading Time: 5 minutesWhen you’re making an investment in a Google Ads campaign, you want to be certain that you will get the results you are targeting. You also require confidence that... Read More
The Art of Relationship Marketing: Building Customer Loyalty
Reading Time: 7 minutesIt’s that time of the year again. The month where we celebrate…Valentine’s Day. Our minds are naturally starting to reflect about the state of our personal relationships. Are my... Read More
Viz Meets Vivi: A Valentine Love Story
Reading Time: 2 minutesWatch their comic meet-cute here: Once upon a time, in the digital realm of Vizion.com, there lived a spirited eyeball named Viz. He had been part of the Vizion... Read More
AI Strategies in 2024 – 29 Digital Marketing Experts Weigh In
Reading Time: 12 minutesIt should come as no surprise that the world of digital marketing  (like so many other industries) is hyper-focused on artificial intelligence (AI) and advanced machine learning algorithms as... Read More
What You Need To Know About The September 2023 Google Helpful Content Update
Reading Time: 8 minutesJust a few weeks ago (Sept 14-28), Google rolled out its helpful content update, triggering shifts in website rankings. This new helpful content update impacts the whole site. Thousands... Read More
Everything to Know About the Google Core Update August 2023
Reading Time: 5 minutesGoogle has finished implementing its August 2023 Broad Core Update, its second core update of the year. The tech giant started the rollout on August 22, 1:30 p.m. ET,... Read More
Beware of Scammers: Vizion.com’s Official Stance on Paid Reviews
Reading Time: 4 minutesIn today’s digital age, online reviews play a pivotal role in shaping consumer decisions. Many businesses value these reviews and often seek genuine feedback from their customers. However, there’s... Read More
SEO Request for Proposal (RFP) Example Template
Reading Time: 4 minutesIn my push towards helping to create some standards, demystify Search Engine Optimization (SEO) and help more and more people get SEO into their marketing budgets, I developed a... Read More
What Are Product Listing Ads (PLA) and How Do They Work?
Reading Time: 6 minutesThis post was updated in August 2023. Every day users encounter innumerable different ad types. Varying by size, intrusiveness, the presence or absence of visual media, and more, the... Read More
Top 10 Ways to Supercharge Your Blog Content Strategy
Reading Time: 9 minutesIntroduction For many companies, content planning has changed as the workforce, budgets, website capabilities, the introduction of AI generative tools, and business dynamics have shifted over the last couple... Read More
The Importance of Consistent NAP Information in Local Listings
Reading Time: 7 minutesName, Address, and Phone Number (NAP) information consistency across a business’s Google Business Profile, local citations, review site profiles, and social media is incredibly important. It helps win favors... Read More
Technical Elements for ECommerce SEO
Reading Time: 27 minutesEcommerce SEO entails understanding how people search for your products and then optimizing pages to rank for those terms. Given such massive competition in search, you must offer the... Read More
Google Marketing Live 2023: A Look at the Latest Advertising Innovations
Reading Time: 2 minutesIn case you missed it, we have the highlights from Google Marketing Live 2023! The event showcased Google’s latest advertising products and features, and featured speakers from Google and... Read More
Local Listing Management in 2023: Stay Ahead of the Game
Reading Time: 3 minutesThis article has been updated from its original title: Changes to Local Listing Management in 2019. In 2023, local listing management is more important than ever. With more and... Read More
How to Build Your Ecommerce SEO Foundation
Reading Time: 15 minutesMeta titles, descriptions, alt text, anchor text, images, videos, HTML…the list of things to tweak and include on your website seems never-ending, doesn’t it? When it comes to ecommerce,... Read More
Google I/O 2023 Recap: The Future of AI
Reading Time: 4 minutesIn case you missed it, we have the highlights from the much anticipated annual developer conference, Google I/O 2023! This year, Google focused on "making AI helpful for everyone"... Read More