Blog
PPC Audit Checklist
Reading Time: 6 minutesPay-per-click ads are one of the most measurable forms of advertising, but they still require diligent oversight to ensure your budget is working as efficiently as possible. That’s why... Read More
Top UX Design Trends for Your Next Website Redesign
Reading Time: 5 minutesStatistics show that over 88% of users never return to a website after having a poor user experience. With customers having more choices than ever, a good UX can... Read More
SEO Tips for Building a Mobile Website
Reading Time: 6 minutesAccording to a DemandSage report, 60.67% of online traffic in 2024 was from mobile users. This, and the fact that Google prioritizes mobile-first indexing are big enough reasons to... Read More
Revamp Your Content Strategy: A Step-by-Step Guide to Conducting an SEO Content Audit
Reading Time: 8 minutesAccording to Ahrefs, 96.55 percent of all blogs receive no traffic. If you analyze the content on your website as well, it’s likely that many web pages don’t receive... Read More
5 Questions You Should Ask Before Your PPC Audit
Reading Time: 5 minutesIf you have found that the results from your online paid advertising campaigns aren’t meeting the goals you have set, you likely need a qualified professional to do a... Read More
Social Media Marketing Strategies for E-commerce
Reading Time: 6 minutesDo you know online stores with a social media presence have an average of 32% more sales than those that don’t? Yes, social media is more than memes and... Read More
The Evolution of PPC Keyword Research Methods
Reading Time: 5 minutesPay-per-click (PPC) keyword research has come a long way since the early days of Google AdWords. What started as a simple process of brainstorming relevant terms has evolved into... Read More
Decoding Amazon’s Search Engine Algorithm: What Sellers Need to Know
Reading Time: 6 minutes According to Gitnux, Amazon has over 9.7 million sellers worldwide, and interestingly, over 7.9 million sellers joined after 2019. The number is huge, and it is a big... Read More
Direct Response Marketing: The Power of Persuasive Advertising
Reading Time: 6 minutesAccording to Statista, 75% of businesses report a higher ROI from direct marketing campaigns than other mass media advertising. This is because unlike traditional marketing, which focuses on building... Read More
Demystifying Google’s Web Crawling: The Role of Googlebot in 2024
Reading Time: 11 minutesby Reuben Yau. Synthetic voice and sound recording created by Everlit. As the predominant web crawler accounting for nearly 29% of bot hits, Googlebot plays a crucial role in... Read More
Shoppable Videos: Enhancing E-commerce with Interactive Content
Reading Time: 7 minutesAccording to the IAB report, 40% of marketers use shoppable videos, up from 25% in 2018. The data highlights how shoppable videos are a great way for brands to... Read More
Mastering Web Content Writing: Tips for Engaging Readers
Reading Time: 7 minutesAccording to Ahrefs, about 73% of readers skim web content, and only 27% read it fully. You’ll need to master web content writing if you not only want to... Read More
E-E-A-T and SEO: How Experience, Expertise, Authoritativeness, and Trustworthiness Impact Rankings in 2024
Reading Time: 7 minutesEEAT is an acronym for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework used by Google to assess the quality of content on a website. E-E-A-T helps Google... Read More
Everything You Need to Know About the Big March 2024 Core Update
Reading Time: 6 minutesby Kristien Matelski. Synthetic voice and sound recording created by Everlit. March saw Google release a core update, a helpful content update, and multiple spam updates to enhance the... Read More
Pay-Per-Click Advertising (PPC) Request for Proposal Template
Reading Time: < 1 minuteSo often, marketers and business owners are quick to try to find an immediate solution to their pain points with PPC advertising management, and by-pass asking the questions... Read More
Google Phasing Out Third-Party Cookies
Reading Time: 7 minutesby Kristien Matelski. Synthetic voice and sound recording created by Everlit. Google announced a Privacy Sandbox initiative in 2019 to improve privacy for web users and to change the... Read More
Transforming Your Online Store: The Art of E-commerce Website Redesign for Higher Conversions and Customer Engagement
Reading Time: 8 minutesby Reuben Yau. Synthetic voice and sound recording created by Everlit. You’ve been running a comprehensive search engine marketing campaign comprising SEO and Google ads for your ecommerce store... Read More
How SEO and Online Reputation Management are Mutually Beneficial for Each Other
Reading Time: 5 minutesIf you’ve ever gotten quotes from SEO agencies, chances are you have seen SEO and online reputation management (ORM) being offered together. Or at the very least, spoken together... Read More
SEO Tips for Writing Blog Post Headlines That Actually Drive Traffic
Reading Time: 6 minutesby Kristien Matelski. Synthetic voice and sound recording created by Everlit. According to Ahrefs, 96.55% of web pages get zero traffic. While you can’t control whether search engines rank... Read More
Unlocking the Potential of Google’s Performance Planner
Reading Time: 5 minutesby Kristien Matelski. Synthetic voice and sound recording created by Everlit. When you’re making an investment in a Google Ads campaign, you want to be certain that you will... Read More