Blog
Google BERT Update Set to Re-Shape Google’s Understanding of Users
Last week Google made headlines by announcing that their Search platform had received its most important update in the past five years. “BERT” is named after Google’s Bidirectional Encoder Representations from Transformers... Read More
What’s Your PPC ROI?
Pay-per-click (PPC) advertising can provide a substantial return on investment (ROI) if you devote the time and effort to crafting detailed and impactful text ads and calculating your success over time. PPC... Read More
A Guide to Google Heatmaps
You have likely spent countless hours creating your brand’s marketing strategy, including heavy investment into top-tier web design for a beautifully presented and responsive website, but do you know how visitors to... Read More
Amazon Marketing Strategy Tips for the Holidays
The holiday months offer an incredible opportunity for any consumer-focused business. If you plan to take advantage of the highest annual spending season, you need to focus your attention on the biggest... Read More
PLA Marketing Do’s and Don’ts
If your company sells products to consumers, advertising those products is a fantastic way to drive sales and increase awareness of your brand. Product listing advertisement (PLA) pertains to the listed ads... Read More
