Blog
The Evolution of PPC Keyword Research Methods
Reading Time: 5 minutesPay-per-click (PPC) keyword research has come a long way since the early days of Google AdWords. What started as a simple process of brainstorming relevant terms has evolved into... Read More
Decoding Amazon’s Search Engine Algorithm: What Sellers Need to Know
Reading Time: 6 minutesAccording to Gitnux, Amazon has over 9.7 million sellers worldwide, and interestingly, over 7.9 million sellers joined after 2019. The number is huge, and it is a big part... Read More
Direct Response Marketing: The Power of Persuasive Advertising
Reading Time: 6 minutesAccording to Statista, 75% of businesses report a higher ROI from direct marketing campaigns than other mass media advertising. This is because unlike traditional marketing, which focuses on building... Read More
Demystifying Google’s Web Crawling: The Role of Googlebot in 2024
Reading Time: 11 minutesAs the predominant web crawler accounting for nearly 29% of bot hits, Googlebot plays a crucial role in determining how users access information online. By continuously scanning over millions... Read More
Shoppable Videos: Enhancing E-commerce with Interactive Content
Reading Time: 8 minutesAccording to the IAB report, 40% of marketers use shoppable videos, up from 25% in 2018. The data highlights how shoppable videos are a great way for brands to... Read More
Mastering Web Content Writing: Tips for Engaging Readers
Reading Time: 7 minutesAccording to Ahrefs, about 73% of readers skim web content, and only 27% read it fully.  You’ll need to master web content writing if you not only want to... Read More
E-E-A-T and SEO: How Experience, Expertise, Authoritativeness, and Trustworthiness Impact Rankings in 2024
Reading Time: 7 minutesEEAT is an acronym for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework used by Google to assess the quality of content on a website. E-E-A-T helps Google... Read More
Everything You Need to Know About the Big March 2024 Core Update
Reading Time: 6 minutesMarch saw Google release a core update, a helpful content update, and multiple spam updates to enhance the quality of search results. With all of these updates and those... Read More
Pay-Per-Click Advertising (PPC) Request for Proposal Template
Reading Time: < 1 minuteSo often, marketers and business owners are quick to try to find an immediate solution to their pain points with PPC advertising management, and by-pass asking the questions... Read More
Google Phasing Out Third-Party Cookies
Reading Time: 7 minutesGoogle announced a Privacy Sandbox initiative in 2019 to improve privacy for web users and to change the way they use user data in Internet Advertising. As part of... Read More
Transforming Your Online Store: The Art of E-commerce Website Redesign for Higher Conversions and Customer Engagement
Reading Time: 8 minutesYou’ve been running a comprehensive search engine marketing campaign comprising SEO and Google ads for your ecommerce store and have decent website traffic coming to it. The problem is... Read More
How SEO and Online Reputation Management are Mutually Beneficial for Each Other
Reading Time: 5 minutesIf you’ve ever gotten quotes from SEO agencies, chances are you have seen SEO and online reputation management (ORM) being offered together. Or at the very least, spoken together... Read More
SEO Tips for Writing Blog Post Headlines That Actually Drive Traffic
Reading Time: 6 minutesAccording to Ahrefs, 96.55% of web pages get zero traffic. While you can’t control whether search engines rank your pages or not, what you can do is optimize them... Read More
Unlocking the Potential of Google’s Performance Planner
Reading Time: 5 minutesWhen you’re making an investment in a Google Ads campaign, you want to be certain that you will get the results you are targeting. You also require confidence that... Read More
The Art of Relationship Marketing: Building Customer Loyalty
Reading Time: 7 minutesIt’s that time of the year again. The month where we celebrate…Valentine’s Day. Our minds are naturally starting to reflect about the state of our personal relationships. Are my... Read More
Viz Meets Vivi: A Valentine Love Story
Reading Time: 2 minutesWatch their comic meet-cute here: Once upon a time, in the digital realm of Vizion.com, there lived a spirited eyeball named Viz. He had been part of the Vizion... Read More
AI Strategies in 2024 – 29 Digital Marketing Experts Weigh In
Reading Time: 12 minutesIt should come as no surprise that the world of digital marketing  (like so many other industries) is hyper-focused on artificial intelligence (AI) and advanced machine learning algorithms as... Read More
What You Need To Know About The September 2023 Google Helpful Content Update
Reading Time: 8 minutesJust a few weeks ago (Sept 14-28), Google rolled out its helpful content update, triggering shifts in website rankings. This new helpful content update impacts the whole site. Thousands... Read More
Everything to Know About the Google Core Update August 2023
Reading Time: 5 minutesGoogle has finished implementing its August 2023 Broad Core Update, its second core update of the year. The tech giant started the rollout on August 22, 1:30 p.m. ET,... Read More
Beware of Scammers: Vizion.com’s Official Stance on Paid Reviews
Reading Time: 4 minutesIn today’s digital age, online reviews play a pivotal role in shaping consumer decisions. Many businesses value these reviews and often seek genuine feedback from their customers. However, there’s... Read More