Blog
Are You Ready for Google’s Cookie Updates?
Image by Tom Fishburne via Marketoonist. Anyone paying attention to the latest digital trends—especially as they apply to transparency and user privacy—has anticipated the news for some time; third-party cookies will not... Read More
Google Ad Changes for 2021 and How They Might Affect Your Business
As Google constantly updates its algorithm to stay relevant for its users, it’s important for you to stay on top of your own efforts to ensure that the pages you manage remain... Read More
What are Core Web Vitals and Why Should You Care?
Recently, Google introduced three new measurements that they’ll be using to gauge how your website stacks up against your competitors, they’re named Core Web Vitals. If your website has low scores, then... Read More
How to Set Up Tag Manager to Use With Google Analytics
In a previous post, we discussed how using Google Tag Manager can improve SEO by feeding certain data directly from your site or mobile app to Google Analytics. This free tool saves... Read More
10 Underrated Google Analytics Features You Need to Know
It’s no secret that Google Analytics (GA) is the most widely used analytics tool globally (more than 50% of all websites use GA). While page views and bounce rates are popular metrics... Read More