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How to Upgrade to GA4
If you’re a marketer working in the industry today, you are probably familiar with Google Analytics to some degree. The popular reporting tool has helped businesses collect data and analyze web traffic... Read More
Top 3 Reasons to Upgrade to GA4
When the software you use every day receives a major update, it can feel like a hassle to go through with the migration. After all, if there are going to be bugs... Read More
Strategies to find PPC keywords for your paid search campaigns
Businesses rely heavily upon marketing campaigns to effectively grow their customer base. After all, the more people you attract, the more likely you are to be successful. A critical element to successful... Read More
Google to Phase Out Broad Match Modifiers in Favor of Improved Phrase Match
For nearly two years, Google Ads has employed three separate methods of matching user queries with ads and search engine results that meet the needs of the user. Exact match allows service... Read More
Google Analytics Will No Longer Be Collecting Data from YouTube
One of the many notable features of Google Analytics was its presence as a central location to view incoming data from video products on YouTube. As of February 2021, however, this feature... Read More