Blog
Why is Video SEO Important for Ecommerce Brands?
Reading Time: 9 minutesTLDR: Video SEO for Ecommerce (Why It’s a Growth Lever) Video isn’t just content—it’s a visibility, engagement, and conversion engine that helps ecommerce brands win across search, social, and... Read More
How to Use Google Ads to Reach Your Goals in 2023
Reading Time: 6 minutesLeveraging pay-per-click advertising could be the tipping point of your business success. This isn’t an overstatement. For one, Google owns over 92 percent of the search engine market and 73 percent of the... Read More
What Marketing Tactic Works Best in Growing Your Business?
Reading Time: 5 minutesAs we look toward the new year, many businesses have assessed what their marketing plans will be for the upcoming year and assigned budgets. How much will we invest... Read More
2022 Google Algorithm Recap and Looking Forward to 2023
Reading Time: 7 minutesGoogle rolled out eight major algorithm updates in 2022. Those included core updates, product review updates, and others intended to help with search relevance, combating spam, and their overall... Read More
Getting Started in eCommerce SEO: Picking the Low-Hanging Fruit
Reading Time: 7 minutesTLDR: Diving Deeper Into Ecommerce SEO (How to Get Traction Fast) Ecommerce SEO isn’t just about long-term strategy—you need to balance deep research with quick wins to start generating... Read More
Up Your Website Ranking With Google’s New Video Indexing Report
Reading Time: 5 minutesYou probably already know that videos hosted on a website or platforms like YouTube can appear in Google Search Engine Ranking Pages (SERPs) for search queries and fit into... Read More
Do These 3 Things NOW To Help Market Your Local Business This Holiday Season
Reading Time: 3 minutesSpecial thanks to Melanie for contributing this informative holiday post, filled with awesome ideas for any local business! In 2021, 43% of US shoppers reported that they started their... Read More
Grow Your Business with Google’s New Performance Max
Reading Time: 3 minutesThe past few years have been full of twists and turns, and customers are changing their behavior at unprecedented rates. There has been a continued trend of shoppers no... Read More
Google Business Profile Cover Photo Tips
Reading Time: 10 minutesIf you’re a business owner who needs customers to visit your location, I probably don’t need to explain how critical it is to have a presence on Google with... Read More
Google Ads’ Changing Landscape: Focus on Automation and Machine Learning
Reading Time: 4 minutesIntro With Google’s emphasis on machine learning and automation, advertisers are getting a good look into where digital advertising is heading. As marketers we understand the importance of adapting... Read More
6 Tips to Get You Started with E-Commerce SEO
Reading Time: 6 minutesTLDR: Ecommerce SEO Starter Tips (Where to Focus First) Getting started with ecommerce SEO isn’t about doing everything—it’s about prioritizing efforts that align with business goals, revenue drivers, and... Read More
How to Redesign a Website Without Losing SEO
Reading Time: 6 minutesI cannot tell you how often I have been called to do SEO on a recently redesigned website. It’s a lot. Like, A LOT a lot. Companies are in... Read More
Expert Tips for Digital Marketing Success in 2022
Reading Time: 10 minutesIn 2020 and 2021, the global COVID-19 pandemic significantly impacted nearly every aspect of the economy, from disrupting supply chains and reducing consumer confidence to causing mass closures and... Read More
Troubleshooting and Optimizing Title and Heading Tags
Reading Time: 7 minutesFor a few years now, Google has made their own editorial decisions regarding how they represent sites in their results. They have been rewriting titles in their results and... Read More
Where to Focus After Algorithm Updates
Reading Time: 4 minutesAre you a “Proactive SEO” or a “Reactive SEO”? Perhaps the best approach is a healthy portion of both. Being proactive in SEO means that you are building a... Read More
6 Reasons Why Your Brand Should Be Doing Digital PR
Reading Time: 4 minutesConnecting with popular, credible media sources is one of the most effective marketing strategies you can utilize to increase your brand exposure, build credibility, and drive traffic to your... Read More
Microsoft Releases Video Extensions: A Guide to Integrated Ad Solutions
Reading Time: 5 minutesRecently, Microsoft Advertising made a huge announcement – and it could be a game changer for your digital marketing. The tech giant released Microsoft Video Extensions, which is now... Read More
When You Get Top Search Engine Rankings, What’s Next?
Reading Time: 7 minutes9 ideas for what’s next, after achieving top search engine rankings. So, you’ve achieved SEO Zen. The website is ranking for all of the top keywords that you’ve been... Read More
How to Find Unused CSS and JavaScript in Chrome Developer Tools
Reading Time: 3 minutesDuring the Semrush webinar on June 2nd, I provided some tips on how to identify unused CSS and JavaScript using Chrome’s developer tools. In case you missed it, check... Read More
Are You Ready for Google’s Cookie Updates?
Reading Time: 6 minutesImage by Tom Fishburne via Marketoonist. Anyone paying attention to the latest digital trends—especially as they apply to transparency and user privacy—has anticipated the news for some time; third-party... Read More