Blog
Grow Your Business with Google’s New Performance Max
Reading Time: 3 minutesThe past few years have been full of twists and turns, and customers are changing their behavior at unprecedented rates. There has been a continued trend of shoppers no... Read More
Google Business Profile Cover Photo Tips
Reading Time: 10 minutesIf you’re a business owner who needs customers to visit your location, I probably don’t need to explain how critical it is to have a presence on Google with... Read More
Google Ads’ Changing Landscape: Focus on Automation and Machine Learning
Reading Time: 4 minutesIntro With Google’s emphasis on machine learning and automation, advertisers are getting a good look into where digital advertising is heading. As marketers we understand the importance of adapting... Read More
6 Tips to Get You Started with E-Commerce SEO
Reading Time: 6 minutesSo, you’ve just been assigned the responsibility of optimizing an e-commerce website to improve search engine visibility. Whether you’re working on a site that has a dozen products or... Read More
How to Redesign a Website Without Losing SEO
Reading Time: 6 minutesI cannot tell you how often I have been called to do SEO on a recently redesigned website. It’s a lot. Like, A LOT a lot. Companies are in... Read More
Expert Tips for Digital Marketing Success in 2022
Reading Time: 10 minutesIn 2020 and 2021, the global COVID-19 pandemic significantly impacted nearly every aspect of the economy, from disrupting supply chains and reducing consumer confidence to causing mass closures and... Read More
Troubleshooting and Optimizing Title and Heading Tags
Reading Time: 7 minutesFor a few years now, Google has made their own editorial decisions regarding how they represent sites in their results. They have been rewriting titles in their results and... Read More
Where to Focus After Algorithm Updates
Reading Time: 4 minutesAre you a “Proactive SEO” or a “Reactive SEO”? Perhaps the best approach is a healthy portion of both. Being proactive in SEO means that you are building a... Read More
6 Reasons Why Your Brand Should Be Doing Digital PR
Reading Time: 4 minutesConnecting with popular, credible media sources is one of the most effective marketing strategies you can utilize to increase your brand exposure, build credibility, and drive traffic to your... Read More
Microsoft Releases Video Extensions: A Guide to Integrated Ad Solutions
Reading Time: 5 minutesRecently, Microsoft Advertising made a huge announcement – and it could be a game changer for your digital marketing. The tech giant released Microsoft Video Extensions, which is now... Read More
When You Get Top Search Engine Rankings, What’s Next?
Reading Time: 7 minutes9 ideas for what’s next, after achieving top search engine rankings. So, you’ve achieved SEO Zen. The website is ranking for all of the top keywords that you’ve been... Read More
How to Find Unused CSS and JavaScript in Chrome Developer Tools
Reading Time: 3 minutesDuring the Semrush webinar on June 2nd, I provided some tips on how to identify unused CSS and JavaScript using Chrome’s developer tools. In case you missed it, check... Read More
Are You Ready for Google’s Cookie Updates?
Reading Time: 6 minutesImage by Tom Fishburne via Marketoonist. Anyone paying attention to the latest digital trends—especially as they apply to transparency and user privacy—has anticipated the news for some time; third-party... Read More
What are Core Web Vitals and Why Should You Care?
Reading Time: 6 minutesRecently, Google introduced three new measurements that they’ll be using to gauge how your website stacks up against your competitors, they’re named Core Web Vitals. If your website has... Read More
How to Set Up Tag Manager to Use With Google Analytics
Reading Time: 3 minutesIn a previous post, we discussed how using Google Tag Manager can improve SEO by feeding certain data directly from your site or mobile app to Google Analytics. This... Read More
10 Underrated Google Analytics Features You Need to Know
Reading Time: 3 minutesIt’s no secret that Google Analytics (GA) is the most widely used analytics tool globally (more than 50% of all websites use GA). While page views and bounce rates... Read More
3 Types of Content That Can Hinder Your Rankings
Reading Time: 3 minutesConsumers utilize search engines more than any other tool to find services or products they are seeking. What’s more, most of them never look beyond the first page of... Read More
Spring Cleaning Your Blog Content: How to Reuse and Recycle Old Blog Posts
Reading Time: 3 minutesThe year is in full swing, and while you’re planning new content, your old content sits there patiently awaiting your attention. What do you do? Get rid of it,... Read More
The Key to Coming Up With Creative Content in 2021
Reading Time: 3 minutesA strong SEO strategy should encompass many things, but its heart should be all about content creation. Even if you can boost your site so successfully that it exceeds... Read More
How to Remove Negative Reviews From Your Site
Reading Time: 9 minutesRegardless of your industry of choice, it’s likely that the Internet is filled with customer reviews providing feedback on the various products and services available. The good news is... Read More