Blog
What Are Successful Teams Made of?
Reading Time: 4 minutes How sports teams cultivate a winning team goes well beyond the sport’s direct skills of any player. It is equal parts skill and attitude which combine to achieve... Read More
Ready to Fill in the Gaps? Mesh Your Organic and Paid Search Metrics
Reading Time: 3 minutes Over 90% of all searches take place on Google, which almost undoubtedly means a similar percentage of your site traffic comes from the big G as well. However,... Read More
Google Display Network Ads: Tips For Success
Reading Time: 4 minutes Introduced in 2003 as the first Google Ads product beyond AdWords, the Google Display Network (GDN) was developed to allow Google and Ads clients to capitalize on user... Read More
How to Handle Paid Media in the Midst of COVID-19
Reading Time: 4 minutes If you take a look around the global landscape, the effects of COVID-19 are everywhere. The virus has changed the way we live our daily lives, affecting how... Read More
Managing Google My Business Listings in the Wake of COVID-19
Reading Time: 4 minutes The world has changed significantly since the onset of the global COVID-19 pandemic – not the least of which has been the changes to how we do business.... Read More
How to Optimize Your Amazon PPC Campaigns
Reading Time: 4 minutes Amazon is the world’s largest e-commerce retailer, earning a net profit of $3 billion after taxes in 2017. Other brands, however, can tap into Amazon’s enormous global market... Read More
Tips for Productively Working Remotely From Home During COVID-19
Reading Time: 2 minutes As you know, the Vizion team has been virtual for many years. We would like to offer some tips on how to successfully transition to a work from... Read More
Google’s web.dev: Helping You Create a Roadmap for Modern SEO
Reading Time: 7 minutes For those working in the search engine marketing industry, change is both frequent and unexpected. Moz’s Google Algorithm Update History notes that there have been 12 major Google... Read More
Top 5 Reasons Your Call to Action is Failing
Reading Time: 4 minutes Calls to action (CTAs) are vital components of any marketing strategy. As the name suggests, a CTA is a direct request for your audience to perform a specific... Read More
How to Write Digital Marketing Copy for Your Intended Audience
Reading Time: 3 minutes One of the most important parts of modern digital marketing is knowing your audience. It’s essential to create content that resonates with their target audiences in relevant, meaningful... Read More
Why You Should Begin 2020 With a Thorough Social Media Audit
Reading Time: 3 minutes Social media is one of the most potent marketing channels available today. If you haven’t made a concentrated effort to connect with your target audience via social media,... Read More
B2B vs. B2C Google Ads Tips for Success
Reading Time: 3 minutes Google Ads is the blue-chip choice when it comes to pay-per-click advertising platforms, but it is also incredibly complex. It’s essential to know the functions available on the... Read More
Links and Content You Should Stop Doing
Reading Time: 8 minutes Video Transcription So I’m supposed to write a super post for Vizion, and frankly, I just don’t have the time to do it. It’s easier for me just... Read More
Top Content Marketing Conferences for 2020
Reading Time: 3 minutes As a marketer, you know the importance of staying up to date on all the changes the digital marketing world, particularly with the new slate of trends, schematics,... Read More
Do Clickbait Titles Still Work?
Reading Time: 3 minutes In this time where fake news is under fire and authenticity is constantly in question, clickbait is almost a dirty word. To be sure, the clickbait title is... Read More
Search Engine Optimization: What’s In Store For This Year?
Reading Time: 4 minutes With the final months of 2019 behind us, now is the perfect time to evaluate the effectiveness of your online marketing strategies and take steps for improvement in... Read More
Are Wikipedia Links Worth It?
Reading Time: 3 minutes Google’s search engine, like any other, was originally conceptualized to connect users with results that satisfied their needs. Simply type in a query, press enter, and receive a... Read More
When Can You Use Stock Photos?
Reading Time: 3 minutes “A picture is worth a thousand words”; it’s an old adage but one that’s still applicable in today’s digital world. In fact, images add potency to your marketing... Read More
Internal Linking Dos and Don’ts
Reading Time: 3 minutes In the world of SEO, there are a few basic strategies so crucial to improving a webpage’s search engine results page (SERP) ranking that nearly every domain on... Read More
Responding to Reviews: the Dos and Don’ts
Reading Time: 3 minutes Years ago, consumers relied primarily on word of mouth to relate important details about the businesses they frequented. In this digital age, however, it’s nearly impossible to interact... Read More