Pay-Per-Click Advertising (PPC) Request for Proposal Template

Shutterstock 2265813647 1 Pay-Per-Click Advertising (PPC) Request for Proposal Template Vizion Interactive Reading Time: < 1 minute

So often, marketers and business owners are quick to try to find an immediate solution to their pain points with PPC advertising management, and by-pass asking the questions necessary, or otherwise collecting the data necessary, to understand “scope” of an effort.

Without this exercise, you’re left wondering “what goes into the effort”? Who does what? What are our goals, and are they realistic? What are channel opportunities (and which channels do I feel I’ve maximized or perhaps am under-utilizing”?)

For this reason, we – at Vizion Interactive – have developed an RFP template for marketers and business owners to download and use freely, as they shop agencies for management of their efforts. Certainly, there will be items that we have missed (and we want to know about these, so that we can incorporate updates/modifications into future versions of the PPC RFP template). But, feel free to download this template below and modify and/or anonymize this, however you please. At least this can be a starting point of crafting a scope document for your PPC advertising initiatives.

You should also check out our ROI Marketing Calculators, to help you determine “where you need to be”.

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We would, of course, appreciate your consideration if you are – in fact – shopping providers of PPC advertising management services.


At Vizion Interactive, we have the expertise, experience, and enthusiasm to get results and keep clients happy! Learn more about how our status as a Google Partner, along with our PPC Management, Google Shopping Ads, Social Media Advertising, Amazon Advertising, and other Paid Media services can increase sales and boost your ROI. But don’t just take our word for it, check out what our clients have to say, along with our case studies.