Pinterest for Business

Unless you have been hiding under a rock you haven’t had much choice but to notice the newest Social Media force to hit the scene, Pinterest. Pinterest is a social network created  to “connect everyone in the world through the things they find interesting.” The site allows its users to share and discover videos and images by “pinning” their interest to their own pinboards. The influence that a specific pin has can be seen through the number of likes, comments and repins it receives.

Because of the heavy popularity of the site and the competitive advantage it offers, Pinterest is a great place for businesses that rely on high-volume Website traffic to set up shop. Studies have shown that the site has been responsible for driving more traffic to some Websites than other well-known social media platforms like Facebook and Google+. Pinterest offers businesses a variety of valuable marketing advantages, including an increased number of links, traffic, and leads as well as a built-in Facebook and Twitter connectivity features that allow pins to post automatically to other social media channels.

Tip: Remember that Pinterest links are no-follow, which means that they cannot replace traditional link building efforts. However, they are still valuable in the sense that they can significantly increase Website traffic.  

Getting Started

Getting started on Pinterest is simple and can be done in a matter of minutes. The main thing to keep in mind during this process is the image you want to portray to the rest of the world. That being said, having an SEO friendly Website is of great significance since the end goal here is to promote your brand and increase site traffic. It is also helpful to have your other social profiles set-up, such as Facebook and Twitter, so that you can link to these and get more exposure for your pins.

Once you have set-up your new account, the first step is to create your pinboards. A good strategy is to keep these boards specific. For example, if your company sells tactical gear you may want to create boards that are dedicated to some of the various types of products you sell, such as pouches, holsters, slings, etc.  These boards should only be filled with pictures and videos of the specified product and should also include content pinned by other community members (pinners).

Once you have set-up your pinboards and started pinning content to them, the next step is building followers. This can be done a number of ways, including promoting your Pinterest URL through other social platforms, adding the Pinterest follow button to your Facebook fan page and Website and by following other pinners and the boards of members in your targeted audience. This instantly increases the chances of them following you back.

Finally, as with most other Social Media platforms, too much self-promotion is not advised. Combat this by liking, commenting, and pinning content shared by others. The site discourages self-promotion and offers some other points in Pin Etiquette to keep the site “positive and to ensure that every pin is useful to other people.” Some other important takeaways here are to ensure you are crediting your pins’ sources if they are not your original content and to keep pins tasteful so that pinners of all ages can enjoy the site.

Pinterest is a great social media marketing tool that allows you to learn more about your buyers, increase Website traffic, build brand awareness, host contests, connect with leads and more for free! There is nothing else like it and because of its innovative approach to social media, it is one of the fastest growing social sites ever created.

Want to learn more about Pinterest and other social media platforms? Need help managing your social media marketing campaigns? Vizion Interactive’s social media specialists help you navigate your brand’s entry or ongoing strategy in the social space as well as understand how it fits into your overall marketing strategy. Contact us today to see how we can help!

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