Spot Checking Internal Linking

internal linking Reading Time: 3 minutes

Internal link building is one of the most important techniques for SEO, but as digital marketers, it is all too easy to neglect utilizing this strategy to its full advantage. When done correctly, internal linking serves to enhance the experience of users who visit your webpage. Better yet, the practice also serves to help index content and boost the search engine rankings of your page by transmitting authority from certain pages to others. 

Why Internal Link Building Is Crucial for Achieving Your Goals

First, it’s important to remember that the goal of internal link building is to find relevant pages inside your website that include keywords you can employ as anchor text and use their authority to develop higher-quality links. The practice optimizes your site by driving traffic to your highest-converting pages, encouraging customer engagement, and smoothly, effectively guiding potential consumers through the conversion process. Many tools exist to help you in building internal links, but for maximum control and the most thorough data analysis, Screaming Frog SEO Spider serves as the most useful.

How the Screaming Frog SEO Spider Can Offer Valuable Assistance

A spider refers to a piece of software designed to “crawl” around on a specific webpage to harvest significant data to be used by the owner. Spiders are employed in fleets to systematically index the entire Internet as thoroughly as possible, helping provide users with the most relevant results to their search queries. Along with employing their own spiders, search engines also gather data by accessing indexes from spiders that are managed by other entities. 

Manually auditing your internal links is complicated, time-consuming, and extremely prone to error. Between tracking down every link on each of your pages and assessing them according to several parameters, you are facing an overwhelming amount of information. The free Screaming Frog SEO Spider tool efficiently crawls your webpage, including links, images, apps, and script. It transforms large sets of data into a format that allows you to evaluate your site effectively. This tool gives you a valuable opportunity to audit and optimize your pages without requiring specialized knowledge of SEO.

How Does the Screaming Frog SEO Spider Work?

The Screaming Frog SEO Spider functions by fetching specific elements considered crucial for SEO and presenting them in categorized tabs for optimum readability. You can use this tool to view, filter, and analyze data in real-time as the spider harvests it, and export the results into Excel for analysis. In Excel, you can also create a sitemap using your exported data, update it easily, save it in XML file format, and upload it to Google. Sitemaps help Google and other search engines locate each of your pages and determine when you last updated them.

Incredibly robust, the Screaming Frog SEO Spider collects a wide variety of data, including both internal and external links, the operational and security status of these links, server and link errors, bad redirects, blocked URLs, and duplicate pages. In addition, the tool catches issues concerning page titles, metadata, anchor text, content word count, images, and alt text, among others. It also monitors the amount of time it takes for your page to load and respond to user requests. This gives you the ability to quickly and easily identify any SEO issues within your web content that prevents users from wanting to engage.

Implement Internal Link Building Today to Improve Your Rankings

Regardless of how high-quality your webpage content may be, keeping your pages in isolation prevents you from harnessing their full power. With Screaming Frog SEO spider, you benefit from easy access to all the information necessary for auditing your content and making prompt adjustments when problems arise. You can identify pages that need higher search engine rankings and form a plan to enhance them with internal link building. This strategy can substantially optimize your content for SEO purposes and move poorly ranking content into a higher position so it can reach a wider audience.

At Vizion Interactive, we have the expertise, experience, and enthusiasm to get results and keep clients happy! Learn more about how our Link Profile Management services can increase sales and boost your ROI. But don’t just take our word for it, check out what our clients have to say, along with our case studies.