When the software you use every day receives a major update, it can feel like a hassle to go through with the migration. After all, if there are going to be bugs that will need to be fixed or a major learning curve, it will interrupt workflow—potentially even revenue. On top of that, it can be easy to become resistant to change once you get comfortable with an app or software.
However, when it comes to your website analytics, it’s important to remember that time spent upgrading or learning a new system is an investment in your business. With the new Google Analytics update, that investment will pay off in better, faster, more impactful analytics. So, if you’re looking for a reason to upgrade from Google’s Universal Analytics to Google Analytics 4 (GA4), look no further. We can help. The top three reasons to upgrade to GA4 are as follows:
1. Enhanced Analysis Capabilities
One of the most noticeable differentiators between the traditional and new Google Analytics is the updated interface (an advantage or a disadvantage, depending on your personal preference). It is clear that these interface updates weren’t made superficially; they were needed to support larger changes, such as the new Analysis Hub.
With this tool, you’ll be able to follow the user journey through complex measurements that weren’t possible with the old software. Instead of simply tracking user interactions through checkout funnels and maps of conversions, marketers can see every step of the customer journey from seemingly endless angles. Through monetization and retention tracking, GA4 gives you an in-depth look at your successes and areas for improvement.
2. Flexible and Predictive Reporting
If you are very familiar with the functions of Universal Analytics, you may notice changes in the way events are handled in GA4. The old system of Category, Action, and Label has been replaced with Enhanced Measurement Events. Enhanced measurement refers to the fact that interactions such as downloads, searches, scrolls, and more are automatically tracked. If you leave this feature on, GA4 will gain the insights required for its artificial intelligence to provide more reliable predictive metrics for your business. With its custom reporting structure’s flexibility, you can declutter your dashboard and view only the data you need to monitor and improve your business.
3. Future Compatibility
Last but certainly not least, the marketing industry is ever-changing, and staying current with your analytics tool is an important part of keeping your business running. Regardless of your preferences, GA4 is the future of Google Analytics. The significant updates to the way analysis software are tracked without needing any additional code have made analytics accessible in a way it has never been before. While GA4 was only released in October 2020, it stands to reason that as more and more marketers migrate over, the traditional software will eventually be phased out. Historically, Google has phased out previous versions of Google Analytics within a year or two of releasing an update. To maintain future compatibility, the sooner you learn how to operate Google Analytics 4, the better. GA4 is a sleeker, more powerful version of Universal Analytics, and getting started [link to 123 blog] is likely much easier than you might think. There are numerous benefits to using the new version of Google Analytics, so start by unlocking the new features today.