This week on Search Engine Watch you may have seen my column on How to Prove the Value of SEO in 10 minutes. I dove into the quick ways you can point to data areas in Google Analytics to show the power of Organic Search marketing. I also added the often stubborn rebuttals you may receive in your presentation of the facts as well.
The ongoing advancements in Google Analytics have given us as SEOs, over time, a better way to portray how imperative that Organic Search marketing is a part of the overall marketing mix. One of the greatest of these advancements is Multi-Channel attribution tracking. This helps show that aside from typical last touch attribution modeling, we now have the ability to see how Organic Search assists in delivering conversions through other traffic referring channels. I have added a short video on using and understanding multi-channel attribution tracking in Google Analytics.