Using Hootsuite & Twitter to Stay on Top of the Subjects That Mean the Most

I’ve been reading a lot of negative things about Twitter lately and every article I read leads me to believe that the author really has not captured the true value of what Twitter brings to the table in regards to its power as a search tool.  If set up properly Twitter can not only deliver instant and real time information, but it can drastically change the way you search for that information.  Instead of a proactive search method, Twitter can deliver a passive way to collect information on the subjects that mean the most to you.  Think of it as a ‘keyword based, real time RSS feed” delivering only the content that you desire, you just have to know how to set it up.

The way I have set up my interaction with Twitter all started back to my own doubts of Twitter’s importance.  Even after gaining 10,000+ Twitter followers the last time I checked, I still fought with the value of what I could use it for.  So one evening I decided I was going to figure out how I could use this globally popular service to enhance my day-to-day perusing activities.

I started playing with Twitter Search, keying in terms that I was interested in such as ‘bookmarklets’, ‘link building tips’, and ‘Google Chrome’.  I suddenly realized that the results I was looking at were basically the latest and most current information on the subjects I was seeking to learn more about.  So that gave me a few ideas.

I first opened up my new Hootsuite account, which I thought was so cool but just couldn’t figure out any good uses for, and created an Application Shortcut in Google Chrome (my new favorite browser, Beta 5 of course).  Then I set up tabs for each subject I was interested in staying on top of.  After that I assigned a few keyword terms to each tab and voila!, I had a real time, passive search portal that allowed me to follow everything I am interested in with out searching each day.  I now keep it open all day every day and truly stay on top of what’s happening each day in my industry.  This technique also works great with Tweetdeck.  Good luck!



Using Hootsuite & Twitter to Stay on Top of the Subjects That Mean the Most” Comments

  1. aa.dashwood

    Thanks a lot for a great review. This is the very first time I'm learning about hootsuite and I am definitely interested. Thanks a for sharing this…

  2. Wow, what a wonderful idea! I just did the same thing and absolutely love it

  3. This is just what I've found in my first few weeks using the application, and I am not what anyone would call a power user or a Twitter expert by any stretch. I do, however, have multiple Twitter and Face book accounts set up in my Hoot suite dashboard, and one of the Twitter accounts has multiple editors. I have used all of the features described here, and I will edit this review as I get even more familiar with the app or as new functionality is added.

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