Published On: 01 May, 2018 | Last Updated: 23 Jan, 2026
Reading Time: 4 minutesSocial media is no longer just a way for friends and family to keep in touch. Businesses all over the world are taking advantage of the seemingly endless reach and capabilities of Facebook, Twitter, Instagram, and other social media platforms. However, cultivating and maintaining a powerful social media presence can be time consuming and difficult. Follow this guide to develop an effective plan for your business’ social media accounts.
Analyze and Review Your Current Social Media Status
If you already have social media profiles, the first thing you should do is review them. Take note of every aspect. Look at which platforms you are currently using and which of those are the most effective. Additionally, visit the profiles of some of your competitors and see how they compare to yours.
Set Goals
A key part of accomplishing any feat is setting goals. Determine what you want as a company and how you can achieve those things through social media. If your goals cannot align with social media efforts, try looking at marketing goals. Some potential marketing goals that you could meet through social media could include:
- Better lead generation
- Increased revenue from advertisements on social media
- Drive traffic to your website by using strategies to improve the visibility of your social media profiles
- Increased brand awareness by increasing the popularity of your profiles, and
- Building a community
Along with setting general goals, create a mission statement. By having a simple sentence about your social media objectives, you can have something to refer to later in the process as you are developing your plan. A mission statement will help create consistency within your brand and social media message.
Identify Specific Tactics
After creating social media goals for your company, try to outline specific tactics that will help you reach your goals. Breaking your objectives down into realistic strategies provides you with clear, straightforward steps. Specific tactics also reduce the chances of employee confusion. Whether you have a team focusing on social media or it is a business-wide task, each employee may have a different idea about how to achieve the objectives. Outlining tactics will keep everyone on the same page and give employees a clear path to follow.
Prioritize
Most social media plans are extensive and involve numerous steps. Effective social media profiles do not develop overnight. To increase results, prioritize the process. Compare a step’s value versus complexity. Determine how much value the step will bring and identify the effort needed to complete the task. Compare both and prioritize the steps that are the most valuable and require the least effort and are the least complicated.
Comparing value and complexity is based on estimation and guesswork. If a tactic will not bring much value but is extremely complicated, it may not be worth the time and effort that your team would need to expend to complete it.
Delegate and Specify
Some companies make the mistake of giving a list of tactics to a team, without being specific about who should do what. Before anyone begins working on the plan, be sure to assign roles. Determine either one person or a small group of people who are in charge of each step. Additionally, give each person a deadline.
Determine Important Metrics
There are many pieces of information that analytics and other reports can provide about your social media success. It is important to identify the most important metrics early in the process. Figure out which metrics reflect revenue and business success. Some potential metrics that you may want to prioritize include:
- Shares, likes, and mentions
- Time spent on website
- Conversion rate
Create Content
Creating and sharing engaging content is a vital part of any social media plan, but without a clear plan, it will be more difficult to share, post, and create content that will bring you closer to your objectives.
All content on your profile should center on your audience. Consider the people you are hoping to attract and what content would appeal most to them. You can post images, videos, blog posts, interviews, and a variety of other pieces. Do not try to use content that you are not familiar with or that does not relate to your social media mission statement.
It is important to post consistently to all your social media platforms. For this reason, many experts recommend making a content calendar. It will prevent you from spending time each day brainstorming worthwhile content for each platform.
Analyze Along the Way
Do not make the mistake of assuming that you are done after you have put your social media plan in motion. Analyze your results frequently. Many factors could affect the impact of your social media presence. It is likely that you will need to adjust your plan at some point during the process.
Consider Social Media Marketing Services
If social media overwhelms you or you do not have the time or employees to devote to the process, social media marketing services are a great option. With the right team, a social media management (SMM) service can ensure you will have an effective social media plan without having to divert attention from other important business tasks.
Vizion Interactive has experts who use information and data to create dependable content strategies over multiple channels and platforms. They are also versed in engagement strategies that can intrigue your target audience and attract them to your marketing and advertising across numerous platforms and devices. Vizion Interactive social media experts can also monitor your social media profiles to give you information about the strengths, weaknesses, and results of your company’s social media efforts.
Contact Vizion Interactive for more information about social media management and how you can lead your business to success through social media.
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