Buca di Beppo PPC Management
Overview
Client: Buca di Beppo
Industry: Restaurant / Hospitality
Services: PPC Management
Results:
115% increase in total restaurant visits
17.21% decrease in cost per visit
Objectives
- Increase visitation to remaining open restaurant locations after widespread closures
- Maintain brand awareness and protect brand equity during a critical recovery period
- Improve paid media efficiency under tighter budget and footprint constraints
- Drive measurable in-restaurant visits from paid media campaigns
Strategies
115% Increase Restaurant Visits
17.21% Decrease Cost Per Visit
- Developed a visitation-focused paid media strategy centered on driving guests to open locations
- Restructured and optimized Search campaigns to improve intent capture and efficiency
- Enhanced Performance Max campaigns to better align with visitation goals
- Introduced YouTube into the media mix to build upper-funnel awareness at scale
- Balanced upper-funnel brand awareness with lower-funnel performance tactics
- Focused spend on campaigns and keywords most likely to drive in-restaurant visits
- Maintained brand visibility and competitiveness despite a reduced restaurant footprint
