Overview

Client: Cavco Industries
Industry: Manufactured & Modular Homes
Services: PPC Management & Media

Results:

Cavco Industries is a leading builder of manufactured and modular homes, supporting a nationwide network of home dealers. As a long-term digital partner, Vizion worked with Cavco to increase inbound phone calls and online Request Info submissions while improving campaign efficiency year over year.

Objectives

• Increase qualified lead volume for Cavco’s nationwide dealer network.
• Drive more inbound phone calls and online Request Info submissions.
• Improve month-over-month and year-over-year campaign performance.
• Increase lead generation while improving cost efficiency.

Strategies

The manufactured housing market is highly competitive, with rising CPCs and aggressive bidding creating pressure on both lead volume and efficiency. With a strong campaign foundation already in place, Vizion identified opportunities to expand reach, refine targeting, and unlock incremental growth.

• Launched Performance Max campaigns to expand high-intent lead reach across Google’s ecosystem.
• Developed new creative assets aligned with buyer intent.
• Increased phone number visibility across campaigns to generate more direct call conversions.
• Continuously optimized Google Ads bidding and targeting.
• Refined keyword targeting to improve campaign efficiency.
• Used negative keyword sculpting to reduce inefficient traffic.
• Implemented structured testing to continuously improve performance.
• Expanded into new campaign types to unlock incremental lead growth.

Results

From 2024 to 2025, Cavco increased leads by 78.12% while decreasing cost per lead by 33.46%. Even with an 18.40% increase in spend, lead efficiency improved significantly, demonstrating that the campaigns could scale without sacrificing cost efficiency.

Sustained performance gains gave Cavco the confidence to increase advertising investment further, positioning digital advertising as a primary growth driver for its nationwide dealer network.