Overview

Client: Cavco
Industry: Home Construction
Services: PPC Management

Objective

Build brand awareness for parent company making it a leader in the industry

• Historically brands were well known with parent company silent
  • Increase conversions and leads across all brands

Solutions

• Raise brand awareness by implementing aggressive Ad strategy across all key terms
• Prove validity of plan by increasing brand searches and key conversions
• Test keyword variations including terms the brand historically stayed away from for vanity reasons
• Improve landing pages and conversion rates
• Improve tracking and implement cross domain tracking to follow leads flowing to brands from
  parent website
• Implement tests to reach prospects outside of native English speakers
• Tighten key terms and test bidding strategies to find the best CPA
• Test using the merchant center for additional visibility in searches and to increase key
  conversions

Results

• 12% cost per click decrease
• 230% weekly lead increase
• Increased trust in investing
  • 386% increase in search spending
• Create baselines
  • Avg. calls and form submissions monthly
  • Avg. cost per lead
• Improve strategic decision making