FullSpeed Automotive PPC Management

FullSpeed Automotive needed stronger paid search performance across 300+ locations. We launched a unified ad strategy, shifted spend toward non-brand terms, and tightened targeting to reduce waste. We tested bidding strategies, optimized coupons, improved tracking, and rolled out PMAX and Spanish-language campaigns. This led to higher conversions, increased market share, and better results across franchisee locations.

Overview

Client: Full Speed Automotive
Industry: Automotive Maintenance Services
Services: PPC Management

Results:

73% cost/store visit decrease
57% cost per click decrease

Objectives

Increase brand awareness across multiple automotive franchise brands for company and franchise locations across the U.S.A.
Increase daily car count to all locations while decreasing costs
Assist local franchisees to increase market awareness and increase market share
Increase franchisee participation in marketing programs
Increase franchisee sentiment about marketing programs through education, customer service, and participation in company events

Fullspeed Case Study FullSpeed Automotive PPC Management Vizion Interactive

Strategies

73% Decrease Cost Per Store Visit

57% Decrease Cost Per Click

Raise brand awareness by implementing cohesive Ad strategy across all key terms and locations (300+)
Adjust spend percentages from brand terms to non-brand terms to capture new customers and increase market share
Take over Ad management and planning for various brands and markets as we were rolling out main programs
Tighten radius targeting to eliminate waste
Test bidding strategies to find highest conversions and lowest cost
Monitor and adjust coupons to match or beat competition in all markets
Implement coupon codes specifically for our programs monitor effectiveness
Implement PMAX test for increased store visits, successful testing allowed us to implement across all markets
Implement Spanish language test across multiple markets to increase market share
Plan, design and implement new landing pages across all locations
Conduct audits across franchisee locations to provide targeted market recommendations
Implemented key terms, coupons, and landing page updates to increase high ticket sales (Auto repair terms, Brakes, Tires, etc.)
Implement GA4 tracking and tracking updates on landing pages for key conversions
Implement streamlined customer service ticketing system and reporting to improve customer service for franchisees and increase
adoption
Meet with franchisees to show how participation in the program would increase car counts
Work to help bottom performers in all brands implement changes to improve performance