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Vintage Oaks PPC

Overview

Client: Vintage Oaks
Industry: Real Estate
Services: PPC

Results: 40%
increase in sales YOY

Objective

The client had a high volume of leads coming in yet the quality was lacking. Sales people were at the point of refusing to follow up on leads due to the poor quality (no intention of buying or visiting the community). Sales were not meeting the annual goals set for paid search and display. The client was looking to keep lead volume the same, but find a solution to increase the lead quality.

Solution

To help Vintage Oaks reach those goals, Vizion Interactive’s PPC team:

  • Identified top converting creative and keywords
  • Followed lead through the sales funnel to identify high lead volume that didn’t result in sales
  • Worked with sales team feedback
  • Tested different combinations of keyword types, geography, and copy to evaluate impact on quality
  • Added audience targeting to search campaigns

Results

46%Cost Decrease

+40%Increase Sales

  • Sales increased 40% YOY
  • Sales team is happy
  • Decrease in cost per sale

“Vizion has been a trusted advisor and business partner to our real estate development and marketing efforts for nearly three years now. They guide and manage our SEO and Paid Search in our most important communities, and are steadily impressing our team with their strategic viewpoint to improving our results. They are nimble, responsive and passionate about our success. We’re grateful for their service and partnership, and look forward to many more years working together.”

Gretchen Headshot Gretchen Howell Vizion Interactive Gretchen Howell Vice President | SouthStar Communities

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