Why Choose Vizion for WordPress Custom Theme Development?

At Vizion, our team has many years of experience designing, building, and enhancing WordPress themes and templates. While many people associate WordPress solely with personal blogs, many companies choose to utilize it as their main website, whether they’re using the standalone or multi-site versions. According to W3Techs, around 40% of all sites use WordPress, making it the most popular CMS. Our web design and development team has an extensive background with WordPress theme and template design, modifying core php files, plugins, frameworks, and every other component involved in creating a custom WordPress site. We understand what it takes to create a great site on this platform and can leverage this knowledge to develop the best WordPress theme for your business.

Our Strategy

Customer satisfaction is always our first concern, so strive to treat your business just like our own. We collaborate with you during every step of the process to ensure your custom WordPress site is optimized to reach your target audience and accomplish your goals. When you hire our services, our team will work with you customize your WordPress theme templates to suits your needs, and help distinguish your business from the competition. After discussing your goals and desires, we’ll recommend options for your custom theme based on SEO best practices and work with you to fine-tune it to your company’s needs.

From concept to launch, our team is available to answer your questions, resolve your concerns, and discuss any issues challenging your business. Our goal is not simply to create a website that functions but to create one that performs optimally and works for you to set your business up for success. With our help, your WordPress site can drive traffic, encourage engagement, and convert prospects. We are committed to delivering the best outcome for your business and do not consider your project complete until you are 100% satisfied with the results.

Our Process

The exact process we take to handle your project will vary depending on the goals of your business, but we start every project by discussing your needs and developing a personalized approach to meet these needs and achieve your objectives.

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Our WordPress Theme Design Process

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Our WordPress theme customization services begin with a discovery call, where you will speak with our team to help us become familiar with your company and discuss your specific business needs. We will explain our process and development methods and cover how we can both work together to meet the needs of your business. This involves developing actionable and measurable goals for your website, understanding specific design guidelines and integrations, selecting a WordPress theme, which elements need to be customized, and how these elements will support your overall marketing initiatives.

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Vizion will review several WordPress themes to analyze the layout, appearance, functionality and customization options so it will match the goals of your site. Our team can help you with theme selection and produce concepts based on customizations of that theme. As well as incorporating your logo, branding and colors, it could include integrating other features from plugins like lead gen form submissions, interactive maps, embedded videos, or other custom elements.

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The next stage of the custom WordPress design process is development, in which we take the design concepts and bring them to life. We will use development techniques to optimize page speed and verify that the theme customizations remain responsive and compatible with tablets and mobile devices. We will also include important technical features like schema markup code so search engines can better understand and index your site’s content. We complete all of the development on a separate development server and provide a staging server to review your new custom WordPress theme.

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Quality Assurance (QA)

Before your custom WordPress site is launched, Vizion completes a quality assurance test to ensure the theme templates meet the development and SEO requirements. After passing QA testing, you can perform your own internal testing, such as user acceptance testing or other internal site reviews. We use the feedback from these tests to make necessary adjustments so we can all be confident your new custom WordPress site will perform as intended and offer an enjoyable user experience for visitors.

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After your new WordPress website launches, we use a comprehensive post-launch checklist to review the site and confirm it’s functioning and performing as intended. This helps us verify the technical SEO items are still in place to support the continued success of your site.

Transform your WordPress efforts into profits.


What Do I Need for Custom WordPress Template Design?

If you want to create your own WordPress website from scratch, the basic steps involved are as follows:

1. Select a hosting provider. Many offer low-cost options for personal and small businesses.
2. Select a WordPress plan based on your budget, the types of customizations you want to implement, and the marketing tools you would like to use.
3. Purchase your domain name and set it to use the DNS servers of your hosting provider.
4. Install WordPress and configure it for the new domain name you set up.
5. Customize your site with unique, mobile-friendly themes and templates. You can choose a free theme from the gallery or pay a nominal fee for other themes, which often have more complex designs and features.
6. Install plugins for enhanced security, site administration, user experience, and added functionality, like contact forms, captcha, and antispam.
7. Add original, optimized content to the pages and posts on your website based on your goals and the needs of your visitors.
8. Regularly update your site with fresh content to drive traffic and engage visitors.

Vizion’s team of experts will work with you to build your WordPress site.

How Can I Design a Custom WordPress Template?

In the most basic form, designing a WordPress template requires identifying a default template, copying the file, renaming it, and making the changes you’d like. You will need to be familiar with php, CSS, JavaScript, and general front-end web development principles. Let WordPress know this is a custom template, then save your custom file and activate the template.

Where Do Template Designs Live in WordPress?

To find template designs on WordPress, connect to your server and open the folder “/wp-content/themes.” You will find the “/twentythirteen” template folder, which contains the main WordPress template files, including stylesheet, header template, main index, sidebar template, and footer template.

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Custom Web Design Portfolio

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“Our old site was content rich but poorly organized and extremely difficult to manage. Since our new website launched, we’ve seen months with a more than 400% year over year leap in organic traffic. We can now accurately track conversions and ROI, manage the site, and have proven a strong return for our investment on the project. The numbers speak for themselves. Such a dedicated team is hard to come by. Vizion went the extra mile to ensure we met crucial time lines for launch, working around the clock when necessary. We would not hesitate to recommend this company.”

Rob Haines X Rob Haines Vizion Interactive Rob Haines Marketing Manager | Service Experts

Transform your WordPress efforts into profits.