Make Prime Day a Success: Ad & Marketing Tips Experts Trust
Reading Time: 12 minutesAmazon Prime Day, running between July 8 and July 11th this year, is one of the most important online shopping days — taking its position right alongside …
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Dallas PPC Services
At the very heart of Texas, Dallas continues to serve as the home to a vibrant business environment ripe with opportunities, drawing many companies to the city. But with such a selection of corporations present, it becomes more critical than ever to find ways to draw in your target audience effectively.
With Vizion Interactive as your digital marketing agency, you can count on years of experience and knowledge to ensure that your business can increase its visibility and conversion rates amongst the Dallas community. We provide every client with a custom-tailored strategy, pairing actionable insights with effective tools. Whether your business requires assistance optimizing ad content, choice of platform, data analysis, or other aspects of PPC marketing, Vizion Interactive can help.
We’ve had the chance to work with some truly outstanding Dallas clients. We are very proud to have helped them identify growth areas in their marketing strategies, leading them to achieve greater success in Dallas.
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We've been fortunate to work with some truly outstanding Dallas clients. We take great pride in having helped them improve their digital marketing efforts, and gain a higher measure of success here in the Dallas area.
“Vizion has been a trusted advisor and business partner to our real estate development and marketing efforts for nearly three years now. They guide and manage our SEO and Paid Search in our most important communities, and are steadily impressing our team with their strategic viewpoint to improving our results. They are nimble, responsive and passionate about our success. We’re grateful for their service and partnership, and look forward to many more years working together.”
Gretchen Howell -
Vice President | SouthStar Communities
Dallas PPC Services
Paid Search
The most effective digital marketing strategy encompasses long-term and short-term plans, and PPC paid searches are an extremely useful tool to provide clients with immediate results. Advertisements are placed directly on the search engine results page in addition to the actual results, ensuring that a wider variety of users sees your brand. With Vizion’s expertise, you can tailor your advertisement to target the most relevant audience.
Display Advertising
There are several avenues for advertisement online. Display advertising refers to the use of text and image-based PPC advertisements on websites across the Internet. In addition to providing you with a new source of conversions, display advertising can also present you with key insights to optimize your digital marketing strategy.
Programmatic Display
PPC display advertisements can become even more targeted and customized with the addition of AI, making them into programmatic display advertisements. These allow for a much more responsive strategy that can take advantage of whatever is currently trending, increasing your conversion rate in the process by capturing the user’s current interests and behaviors.
Remarketing/Retargeting
Users generally determine whether to click on an advertisement within seconds and with such a short window of time, it can be difficult to ensure a high conversion rate. Retargeting allows you to have your PPC advertisements continue to appear for users who have engaged with your business but have not taken action or purchased. This ensures that your resources are being used most effectively, leading to an increased return on your initial investment.
Shopping Ads for Ecommerce
In addition to investing in display advertisements located in banners along the margins of websites, businesses can also place shopping ads displayed alongside other products or services. Depending on the business’s nature, these PPC eCommerce ads can have several advantages over more traditional advertisements.
Amazon Advertising
Amazon offers several advertising options throughout the website, generating billions of dollars in ad revenue in the process. Sponsored PPC listings are displayed at the top of the search results page and appear alongside other products on product pages.
Video Advertising
Combining both text and images into one, video is an extremely effective medium for advertising, capturing user attention, and helping them remember crucial information about your brand. With Vizion Interactive, you can take advantage of all that video advertising has to offer while remaining within your marketing budget.
Mobile Advertising
As technology continues to see new developments with every passing year, so must advertising adapt. Mobile advertising can include geo-fencing opportunities, paid search, video advertising to mobile devices and more!
Social Media Marketing
Every year the number of users on social media websites and apps increases substantially, making them an ideal place for businesses to advertise. Most social media platforms offer significant ways to target your audience with specific PPC advertisements, allowing you to be much more intentional and successful in the process.
Dallas PPC Deliverables
Keyword Strategy
Drive traffic to your site while making the most of your budget with an effective keyword strategy. A solid keyword strategy is the foundation of any successful PPC campaign. We perform intensive research into the highest-ranking keywords for your brand, industry, and offerings.
Audience Targeting Strategy
The first step in a winning PPC campaign is familiarizing yourself with the needs and interests of potential customers. We collect key demographic and behavioral data about your audience, then separate them into distinct segments. These targeted ads encourage users to move forward in the sales process.
Bidding Strategy
Your PPC bidding strategy depends on your target audience, goals, and budget. We analyze relevant, high-value keywords to determine which ones your audience uses most often when they are closest to making a purchase. Using this data, we then deploy effective bidding strategies to optimize leads and meet your objectives.
Ads/Messaging Strategy
Keyword research and audience targeting capture the attention of prospects. Your PPC ad messaging is ultimately what convinces potential customers to select your brand over the competition. We can craft engaging ad copy to increase brand exposure, drive conversions, and build customer loyalty.
Campaign Performance Reports
Even the most robust PPC campaign requires ongoing monitoring to ensure you engage with your audience and meet your goals. With in-depth data collection and analysis, we track your ads’ performance, then compile this data into an easily readable report to identify trends, discover which ads deliver the best results, and optimize your campaign.
Vizion Interactive’s Digital Marketing Record in Dallas
Our team at Vizion Interactive has worked with a diverse variety of Dallas businesses by providing them with the tools and strategies necessary to utilize PPC advertising as a viable form of digital marketing. During our time in Dallas, we have tackled everything from projects involving modest local franchises to complex promotional deals for mega-corporations, all of which have seen increased returns on their investments as a direct result.
Dallas is an extremely attractive location for businesses seeking lucrative opportunities to expand their customer bases, leading to an increased concentration of companies in the area. That’s why Vizion Interactive has devoted a substantial amount of time and resources to acquiring in-depth knowledge of the area, allowing us a unique perspective when assisting our clients. It’s this investment in Dallas that, when combined with our existing toolkit and expert staff, leads us to the development of individualized PPC digital marketing strategies for Dallas businesses.
Since it was founded in 2005, Vizion Interactive has prioritized providing specialized attention to our Dallas clients. Our time spent here has given us valuable insight into the marketing scene in the heart of Texas. Composed of both in-person and virtual teams, we ensure that we can provide high-quality optimization paired with customized plans tailor-made to suit the business in question.
However, the success of Vizion Interactive cannot be solely attributed to the onsite experience gained from all our years in Dallas. Every team member is highly qualified to deal with PPC advertising’s various intricacies, bringing their expertise to the table. This allows them to evaluate your current digital marketing strategies and address which areas are most in need of revisiting, whether that’s the chosen platform, the audience being targeted, the metrics measured, or the content itself. With each passing year, the world of PPC and SEO changes, but with our dedication and extensive knowledge base, Vizion Interactive continues to lead Dallas forward.
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