While driving clicks and traffic to your website is an important part of your marketing strategy, generating interest is only the first phase of the conversion process. The challenging part is turning those clicks and traffic into real interactions with your brand and converting prospects into paying clients. At Vizion, we understand that maximizing your conversion rate is crucial to your business success. We work with you to determine your needs, define clear SEO goals for your digital marketing campaign, monitor your website’s performance based on key metrics, and optimize your site so you are always making progress toward achieving your goals.
The Vizion team is made up of passionate, qualified SEO specialists waiting to help you expand your business in the modern market. We offer conversion rate optimization services that allow you to specifically target your desired audiences and successfully guide them through the conversion funnel. Our skilled professionals are experts at developing customized solutions for businesses and will give you recommendations based on our experience and SEO best practices. Innovation and creativity go a long way toward growing your business, and we aren’t afraid to challenge the norm to make you stand out among the competition.
Our Strategy
As a digital marketing agency and an individually owned business ourselves, we understand how vital those unique users and leads are to you in your business. Each person that clicks on your website represents a potential client, and every time a person clicks back without purchasing anything represents another client lost. That’s where conversion rate optimization comes in. Our CRO marketing strategy focuses on optimizing user engagement for the audience and the specific conversion action through a series of best practices, experience, and experiments from our hypothesis strategies.
Whether your goal is increased social media shares, newsletter signups, leads or online sales, we can systematically test and optimize the conversion path to help meet your goals. We are A/B testing platform agnostic and can work with you and the platform features to come up with a series of experiments that continually fine tune the conversion funnel.
Our Process
Innovation and creativity are key in achieving your goals. That’s why we tailor this process to the unique needs of your business. Although we follow some guidelines to help us through each process, if there is something you’d like to change or add, we’ll do our best to ensure you have all the information you need. Here is our general CRO process:
Our CRO Marketing Process
Onboard
This is when we’ll get to know you and your business. We’ll ask you about your current KPIs to establish a benchmark and then work through a conversion rate model to forecast potential goals. We consider it paramount to our success to get to know you and understand exactly what you want to accomplish before we go into an in-depth analysis of your conversion funnel and start developing experiments.
Hypothesize
Once we determine your goals, we’ll start creating tests or experiments to challenge your site using broad test parameters such as traffic, audience, and time of day, as well as more audience specific parameters and insights we find through analyzing current site performance. We’ll present our hypotheses and list of experiments to you to discuss and approve before we move on to the next step.
Test
One of the tools we use is Lucky Orange, which can be used to track user location, browser type and version, and user behavior, such as where they maybe abandoning the conversion path.
Website analytics and intercept surveys generate additional CRO marketing insights to help understand why users convert or leave your site, which are also useful for building additional experiments. These types of surveys show you exactly what you’re doing wrong and how you can improve, informing your future strategy and making an immediate impact on your revenue.
Using A/B testing software we compare results of each experiment to determine if the challenger is outperforming the current champion experience with online activity, as well as business insights from your internal book of record, so we can determine and calculate true ROI of the A/B testing program.
Review & Refine
Once these tests are complete, we will review the results to determine what does and doesn’t work for your site. After we decide on the tactics that we can use to improve conversion rate, we revisit the hypothesis phase before running through the testing process again. Your target audience and how you can most effectively acquire them will become clearer as more tests are performed and the refinement process is completed.
The average conversion rate for a website is roughly 2%. That means out of every 100 users, maybe 2 will actually invest in your services. To improve your conversion rate, there are a number of things you can do or add to your website:
• Incorporate pop-ups. The average conversion rate for pop-up ads is roughly 3%, but if you use this tool properly, you can reach the double digits.
• Simplify forms. If your site requires visitors to submit a form with too many fields, they will be overwhelmed and more likely to go elsewhere than fill it out and submit it.
• Remove distractions. While it might seem conflicting to list distractions as an issue when we recommend using pop-ups, the key is to keep your site as simple and focused on the journey. Instead of having busy webpages with lots of unnecessary information and confusing features, keep each page limited to one topic with four or five subtopics and divide them into easily scannable sections separated by adequate white space and supplemented with relevant images.
• Make it user-friendly. Accessibility is key in making users stay. The more streamlined and effortless a process is, the more likely they are to complete it, especially on mobile devices where time can be a major factor. Forcing users to complete a complicated first step before they even get the chance to learn more about your brand may be your biggest downfall.
Why Is Conversion Rate Optimization Important?
Conversion rate is an important metric of your website’s performance for a couple reasons. First, it proves the effectiveness of your website in targeting a specific audience. Second, it tells you how much of your audience trusts your brand by completing a sale, subscribing to your newsletters, sharing your content, or otherwise interacting with your site.
Higher conversion rates can help justify larger marketing budgets to help you outpace your competition, or expand into new product lines or new geographic areas.
Featured Clients
“Lennox Industries had never attempted SEO before, and we’re delighted with the traffic increases thus far. Vizion Interactive has helped us increase targeted traffic to our site by 46% since our SEO campaign began! We are very impressed!”
Allen Evans eBusiness Manager | Lennox International
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Allen Evans eBusiness Manager | Lennox International
