The home services industry is incredibly large, valued at around $400 billion. As such, you face heavy competition and need something to set you apart from the crowd. Home services marketing lets you do just that. With digital marketing services from Vizion, you can attract new clients and continue your company’s growth.
Why You Need Digital Marketing for Home Services
Searches for home services are growing. Google reported 350 times as many searches, including keywords “near me” and “local” in 2019. Thus, you miss out on potential clients if your company doesn’t appear near the top of the results.
With a home services marketing agency like Vizion, potential clients will consistently see you when they search for home services. Prospective customers will see your company’s website when they search, then visit a well-designed website that convinces them to contact you. An expert home services digital marketing agency will highlight your reputation, quality of service, value, and other special features.
This is crucial, as your online presence doesn’t just depend on your ability to be found. You also need to have a good reputation. Consider that in 2021, 81% of consumers used Google to decide whether to hire a local business. By contrast, in 2020, only 63% did. This shows a sharp increase, highlighting the importance of a strong reputation.
What Digital Marketing Services Does Vizion Offer?
At Vizion, we offer all digital marketing for home services you will need. Getting all marketing services from a single agency comes with extra advantages. You can rest easy knowing that your website developer and SEO marketer are on the same page. The same is true of communication between any other two digital marketing services. You also get the simplicity of billing and communication that comes from working with a single agency.
Our home services digital marketing agency not only offers you all the digital marketing services you need, but we do so to a high standard. Take a closer look at some of these marketing methods.
Sixty percent of people find their home services online, and a solid SEO strategy ensures that your company appears near the top of the results when someone looks for a company to hire. We take a strategic approach to SEO. Thus, we carefully conduct keyword research, then optimize for them. We work on every aspect of SEO, from incorporating keywords to website optimization.
We complement your SEO with paid home services marketing strategies. Google Display Ads are just one example of this. We carefully evaluate when you should appear in paid ads and craft the ideal content. This also includes PPC advertising. Pay-per-click advertising focuses on search results, placing you at the top of the page, even before the organic results. Our paid search efforts rely on our expertise to minimize your costs by targeting your ideal audience.
When clients are looking for a home services company, you can expect them to visit your website to learn more about your company and your offerings. They want to feel what sets you apart from the competition and ensure that you offer all the home services they need. We design and develop a website that lets your customers do just that. We make professional-looking websites that are mobile-optimized and easy to navigate. With the right website design, you can encourage conversions and minimize your bounce rate.
We encourage you to take advantage of our social media advertising services. From Facebook to Twitter to YouTube, we can do much more than just create occasional posts. We can start your profiles from scratch or update your current ones. From there, we create a posting schedule and craft engaging content. We interact with your user base to boost engagement and form connections.
Our social media services can also include paid advertising. We are experts at using social media algorithms to target your audience in the most budget-efficient manner without sacrificing results.
Reputation is crucial in the home services industry. Before someone welcomes you into their home or business, they want to know that they can trust you. Most people use online reviews and testimonials as an alternative to personal recommendations and a way to build that trust. Our home services marketing agency carefully evaluates your online reputation and improves it as necessary. We always work to improve or maintain your reputation, whether boosting positive reviews or responding to the rare negative ones to reframe them positively.