Personalized SEO Consulting Services for Your Business’s Unique Needs

SEO stands for search engine optimization.

Google’s job is to weed through all available content online and present the most authoritative and relevant results to the searcher. The SEO process encompasses content, links, and website design to show Google that a page is extremely relevant for its target topic. You must remember that, though search engines like Google are at the forefront of technologies like AI and Machine Learning, they can’t always successfully read your content and interpret what it might mean. The more people end up on your page, the more often the search engine believes that you are a good result to present to a searcher, and it all compounds from there. To summarize, SEO is making a site accessible to search engines, so it can find your content and show that it’s relevant and authoritative, so it ranks at the top of the results.

There are many ways to improve SEO, and different websites and businesses will require different methods. Here at Vizion, we believe in using a tailored combination of the following tactics to make SEO work effectively for your company. Here are some of the ways you can improve SEO.

Improve Your Site Architecture

When your content is organized and grouped into topical sections, it helps the search engines better understand your content. People also need to be able to navigate around your site effectively, because not everyone starts from your homepage. So make sure your menu navigation and internal link structure helps guide people to your most important content, but also the internal link structure is set up to allow search engines to discover and crawl all of your content.

Improve Your Site Taxonomy

Map out the content hierarchy on your site and review how the content sections are related and which keywords they use. This can help form the basis of a keyword strategy, which then informs how pages can be optimized and target certain topics. Taxonomy is separate to internal linking structure and site architecture, but they do naturally overlap, so it helps if the people working on these projects work closely together and have the same approach.

Improve Your Page Load Speed

Search engines can certainly tell when a website is clunky or is slow to load for users. This can be caused by many different things, including large media or images, poor front-end coding, counterintuitive layout, and more. Working to improve your page load speed can significantly improve your search engine rankings, user experience and conversions. Google recently announced that it’s making page speed a more important ranking factor with its Core Web Vitals algorithm update.

Produce High-Quality and Authoritative Content

Producing content that demonstrates your company’s authority and expertise helps your site’s search visibility and engage audiences. With a virtual ocean of content available across millions of websites, it’s important that you demonstrate to Google that you are the expert on your chosen set of topics, services, or products. Investing more into the production of content than competitors to make it stand out means incorporating items like quotes, industry information, your own company’s stance on industry events, business insights and thought leadership.

While it is not feasible to think that every website can produce unique ideas all the time, it is possible to hone in on what makes your business naturally special and unique.

Optimize For Image Search

As more people are researching products and solutions online, they’re turning to image search more often for help. Making sure your solutions and products show up in Google images is another great opportunity to capture new viewers.

The images tags, titles, and captions are part of what search engines look for when they pull matches. Images also need to be optimized for page speed across both mobile and desktop experiences.

Add More Than Text

We’ve discussed how images can hinder load times, but you need them to create a desirable website. Incorporating media such as videos, images, charts, illustrations and other interactive elements, can help to make your web page look better overall and seem more approachable to browse.

Make Sure Your Site Is Readable

There are several ways to make your website readable to viewers. Some tips include:

● Be concise. Even if you have a complicated product or a niche service, it is essential to explain it as simply as possible. Don’t treat your readers like idiots, but don’t overwhelm them with industry jargon and flowery language, either.

● Avoid small font sizes. They are hard to read and make it more difficult for readers to scan the page and find the information they’re looking for quickly.

● Use color. By employing color in strategic ways, you can draw your readers’ eyes and make the page seem approachable. Just make sure the color enhances the content, not detracts from it.

● Use white space. Providing neutral or negative space around page elements, especially large blocks of copy, helps users scan the page and make it feel less overwhelming.

Readability can be quantified with metrics like the Flesch-Kincaid readability scores, but more important is having content that resonates with your target audience and talks about your product and services in a relatable way. Avoid using “inside baseball” in marketing copy as customers may not always be familiar with your company’s internal terminology and abbreviations.

Fix Broken Links

Receiving an error message after clicking on a link is infuriating. For many users, this is enough for them to head back to the search results. By staying on top of the links on your website, you prevent this needless frustration and keep people on your site.

Optimize Your Site for Mobile Devices

It is simply a fact that most people own smartphones at this point and this has a great deal of bearing on your website ranking. Not only does Google prefer to index the mobile version of your site, but in most cases, more searches are being done through mobile web browsers. Smartphone use has influenced users to leave a website that isn’t optimized for the device that they are on, and who can blame them? No one wants to try and browse a site by zooming in and out, rotating the device back and forth, and trying to click tiny links with a fingertip. This is especially important for small, local businesses. As we mentioned before, local businesses benefit from searches such as "salon near me," or "Thai food in Brooklyn," searches primarily conducted on mobile phones.

It is also worth noting that mobile phone optimization goes beyond site layout. There has been a significant shift in the way users search the internet. Where one used to sit down at a computer and type "brunch food in Seattle," now they might use Siri. Voice-to-text technology significantly changed the vernacular in searches, and optimizing for mobile devices means optimizing for alternative methods of searching.

These are just a few ways to improve SEO, and all of them may not be necessary for your business. At Vizion, we believe in custom SEO strategies that work for your company, and that may involve any number of above items.

Writing for users and search engines is just one aspect of SEO, but it contributes a great deal to the overall effect. Incorporating your target keywords and phrases into content helps search engines understand that your site is relevant for a given inquiry. Our client onboarding, auditing, and keyword research processes will help identify the copy changes we need to make to improve search visibility and gain additional organic traffic.

The cost of SEO services vary from $500 a month for smaller agencies to the larger ones that start at $20,000 per month. The experience, quality of work, value, and customer service are major factors in the overall service that's provided, as well as the number of staff that are going to be assigned to your account. We have options for one-time projects as well as annual engagements. The cost of our SEO services are directly related to the number of hours we budget on your account. The cost increases with the number of services and resources you need, as well as any pass-through costs for additional tools or service providers. We operate in a very open and transparent way and are happy to prepare a proposal with details on how our fees are structured.

Many factors can affect the time it takes for SEO to produce results. The size and complexity of your website, the competitiveness of your industry, and the effectiveness of your SEO strategy all play a role. In general, you can expect to see some results from your SEO efforts within a few months. However, it typically takes 6-12 months to see more significant results, and it can take years to achieve top search engine rankings.

SEO techniques are specific methods used to improve the visibility of a website or web page in search engines. Some common techniques include optimizing title tags, meta tags, header tags, increasing the use of relevant keywords, and adding fresh, original content to a site. The various tags and keywords associated with SEO help search engines identify and index a site or web page for relevant searches. Keeping fresh content continually updated also helps, as it shows search engines that a site is active, relevant, and likely to provide the intended results for users.

Several factors affect SEO ranking, including:
• Page load time: If your website takes too long to load, searchers will be less likely to stick around and seek information elsewhere, which could be a competitor's website.
• Keyword selection: The keywords you choose to target will have a big impact on your ranking. Choosing too many competitive keywords can make it difficult to achieve high rankings, while choosing too few keywords will limit your visibility.
• Content quality: The quality of your content is another important factor. Your content should be well-written, informative, and updated regularly to be relevant to your target audience.

There are several ways to measure the ROI of SEO, including looking at the increase in traffic to your site, the number of leads generated, the number of sales made, and the overall increase in revenue. You can also look at how much it costs to implement SEO compared to the benefits it provides. For example, if you spend $1,000 on SEO and it generates $10,000 in revenue, your ROI would be 1000%. Using an SEO ROI calculator for B2B or for B2C operations can help you determine the ROI of your SEO efforts.

SEO is crucial in today’s digital space. While there are many different strategies for driving traffic to your website, SEO is a great investment that will continue working for the long term. Implementing an effective SEO strategy takes time, and is certainly not something that can be done overnight. Once an effective SEO strategy is in place, it can reap immense benefits that can continue working for you for years to come. Paid advertising, on the other hand, can help you achieve your goals faster by placing your ads directly in front of your target audience. SEO and paid advertising work best when they are used together to drive traffic to a website.

Blogging can help SEO if the blog posts are written with the critical keywords and phrases in mind that you want to rank for. The number of blogs on your website and how often they are updated can positively affect your SEO ranking moreso than if you do not have a blog strategy. However, not everyone does this, and in some cases, the blog posts are not focused on the right target market or audience, which can actually hurt your SEO ranking. Blogging will only help improve your SEO ranking if the blog posts are high quality, relevant, and keyword-focused.

Yes, you can do SEO yourself. However, it requires a lot of time and effort to research the best keywords, create quality content, optimize your website, and build links. If you’re not willing to put in the work, then you may want to consider hiring an SEO professional to do it for you. An SEO expert will sit down with you and discuss your goals, target market, and budget to create a customized SEO plan that’s tailored specifically for your business. This has the power to really move the needle and help you achieve your desired results without sacrificing any other areas of your marketing efforts.