At Vizion, we have a unique approach to digital marketing. We make sure to position our services from a multi-disciplinary angle, giving you and your business a comprehensive, insightful, and well-rounded marketing strategy. We’re passionate about the field we work in, and our team wants nothing more than to see your business grow and succeed. At the end of the day, that’s why we’re here. We’re as enthusiastic as we are experienced — we love marketing, and it shows in the quality of our work.
Our Strategy
We understand that social media management isn’t just a second step when you’re developing a marketing campaign – it’s a full-on stage that requires its own expert strategy to deliver the best results as your company grows into the future. When your business uses an effective social media marketing strategy, you’ll be able to continuously grab the attention of an audience already interested in your content. This way, you can keep your customers engaged, up to date, and invested in the value your brand has to offer.
Vizion has a thorough, data-driven approach to social media management that’s complimented with a suite of social media research and listening tools. With decades of combined experience in business, marketing, and SEO, our team has an in-depth understanding know how things work, and we’re eager to share our expertise with your growing business. We believe that social media content should be engaging, thoughtful, and useful to your customers. Ultimately, it should provide them with valuable content, targeted toward their unique interests while also helping you make progress in accomplishing your business objectives.
Our Process
When you partner with Vizion on social media management, you’ll be working with a team that uses a variety of social listening and social media tools. We’ve developed our approach around SEO-focused strategies, flawlessly combining innovative social media management techniques with good old-fashioned search engine optimization to broaden the scope of your reach. Our retained services for social media management enable us to monitor and fine tune the strategy so it can evolve with your brand. You’ll have access to a dedicated account manager supplying you with consistent updates and receive regularly scheduled custom reports to get an overall view of your performance.
Our Social Media Management Process
Onboard
To start the onboarding phase, we’ll set up a discovery call and a kickoff meeting. During this conversation, we’ll gain a better understanding of your business and your ongoing goals and needs. We’ll begin reviewing your current social media presence, audience personas, audience targeting requirements, content formats, content calendar, messaging, and brand voice.
Audit
In the audit stage, we perform a competitive analysis to gain a solid understanding of your competition’s current social media presence. We’ll look at engagement, content, and the overall performance of your competition. Taking what we discover, Vizion will begin identifying potential opportunities for you to take in your own approach to social media. What is working for your competitors that you haven’t taken advantage of? We’ll uncover this untapped potential and determine how we can optimize their strategy to suit your unique business.
Then, we’ll perform a social media audit on your business’s own profiles. We’ll carefully review each profile and identify any issues that need to be updated or addressed. Using the results of these audits, we can develop a social media strategy tailor-made to fit your brand and your social media goals. If you do not already have profiles on the top social media sites, we can create them for you, upload logos or profile photos, and optimize them for your audience.
Promote
During the promotion phase, Vizion will develop your social media calendar to provide your business with a clear posting schedule so you can reach customers when they are most likely to see your content and ensure they always have access to accurate, updated, and relevant information. The more engaged you are on your social media platforms and the more quality content you post, the more traffic you can drive to your site, boosting brand exposure and significantly increasing your chances of converting customers.
Through our social media monitoring services, Vizion will help you to tune into your customer’s conversations so you can learn as much as you can about their interests, online behaviors, and opinions regarding your company. This allows you to effectively engage in trending topics, build relationships with customers, and create more precisely targeted content. By carefully monitoring your brand’s online presence and promptly responding to your customer feedback (positive and negative), you can demonstrate to customers that you care about their experience, resolve any issues as soon as they arise, strengthen your reputation, and take advantage of new insight that can guide your social media strategy toward success.
We’ll round out the promotion stage by setting up paid social advertising for your business if that’s part of your strategy. When combined with a solid content strategy, paid social advertising is a cost-effective yet incredibly powerful tool for promoting your business and engaging with your niche market. Sharing compelling, well-designed, and interactive ads with high-quality content and interesting visuals allows you to expand your reach, drive clicks, generate leads, and help turn leads into paying clients. After a few ad cycles, we can analyze the performance of your ad to see where you are making the strongest impact and refine your targeting to obtain better results.
Review
As part of our social media management services, Vizion will provide you with a custom reporting dashboard that includes an executive summary, plus details on content and audience engagement metrics. You’ll be able to see how these metrics trend to your goals, identify problem areas, and take advantage of the strategies that prove to be the most effective for reaching your audience and prompting them to interact with your business. Additionally, you’ll receive competitive insights, which highlight approaches, messaging, and creative assets.
Refine
Last but not least, our team will revise and adjust your social media strategy based on your marketing objectives, budget, audience feedback, business changes, and competitive insights. Social media management is an ongoing process that requires regularly reviewing and refining your strategy over time to ensure you provide the most valuable and relevant content your customers truly care about and expose them to it at the right time on channels they already trust.
Turn your social media marketing efforts into profits.
Social media management refers to the process of analyzing your audiences on the leading social media sites and developing a customized strategy for delivering them the content they want to see. At Vizion, when we discuss social media management, we’re talking about your business and its overall approach to its social media presence. To manage your social media channels, it’s vital that you regularly engage and interact with other social media users, particularly with your customers and target audience.
An effective social media management strategy involves:
• Conducting research into your target audience, their needs, and their preferences
• Creating and distributing targeted content across social media sites
• Scheduling posts to appear at certain peak times
• Monitoring online feedback and responding to it appropriately
• Engaging in conversations with your customers and building relationships
• Collaborating with influencers in your industry to show credibility and expand your reach
• Tracking, measuring, and reporting on the performance of your social media pages
Why Is Social Media Management Important for Your Business?
When utilized properly, social media management can benefit your business by:
• Solidifying your online presence
• Broadening your reach among potential customers
• Establishing a recognizable brand persona
• Boosting brand exposure and awareness
• Increasing your industry authority by maintaining a presence on multiple platforms
• Gaining a clear perspective of your audience and user behavior
• Improving customer service by making it easy for customers to reach you
• Monitoring reviews and feedback from customers
• Taking control of your brand’s reputation by responding quickly to feedback
• Saving time by scheduling posts in advance
• Encouraging creative collaboration
• Generating leads and sales
What Is Social Media Marketing?
Social media marketing describes the use of social media platforms to promote a company’s goods or services. Ultimately, it’s about connecting with your audience and creating tailored content to help them understand the value of your business offerings and prompt them to engage with your brand. Your customers are already developing relationships with other brands on social media, and if you are not implementing a comprehensive strategy to reach them and guide them toward conversion, you are missing out a significant opportunity for your business. Great social media marketing helps you strengthen your brand’s online presence, instill confidence and trust in your company, and create loyal advocates who can share your content with others. This drives traffic to your site, boosts conversions, and sets your business up for long-term success.
How Do You Market on Social Media?
To effectively market on social media, your business will have to consistently produce useful, engaging content for its followers and distribute it across the platforms they already use. Often, social media marketing incorporates a component of paid social advertising on top of your own posts and content. Like any other marketing strategy, social media marketing requires creating a comprehensive plan that integrates the goals of your business with the needs and preferences of your audience. You need to understand where your customers spend time, what you are hoping to accomplish with your marketing strategy, and the message you want to send about your brand. It’s also important to keep up with and review your analytics to improve your output of content, based on performance and audience needs.
How Much Does Social Media Marketing Cost?
The cost of social media marketing can vary significantly depending on your approach. To determine the overall cost, you’ll have to consider both the paid and organic posting, monitoring, and reporting. There are also costs for creative and asset development costs, which can either be done by the agency or your internal group. Note that each social media platform uses creative with slightly different sizes and formats, so the more social platforms used, the more variations will be needed.
Featured Clients
“We have been working with Vizion Interactive for over ten years and they have been a great resource in making our SEO and PPC efforts a success. Search engines are constantly changing and Vizion has effectively been able to adapt and manage our PPC campaigns accordingly. We have a great line of communication with our project managers who have helped us make vast improvements in organic search results, PPC rankings, social media, web content, and web design enhancements. Keyword here: A+.”
Brian Heiland Vice President | Worthington Direct
Turn your social media marketing efforts into profits.
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Brian Heiland Vice President | Worthington Direct
