With advancements in extended reality, cybersecurity, and other aspects of information technology, it’s an exciting time to be part of the IT services industry. Strong consumer demand has accompanied these breakthroughs, leading to a projected compounded annual growth rate of 11% by 2032 for the global IT sector.
The digital marketing experts at Vizion Interactive understand the complexities of reaching B2B and B2C consumers in the IT services industry. As your partner, we’ll drive customers to your business so you can benefit from the industry’s rapid growth.
Vizion’s IT Marketing Expertise
Founded in 2005, Vizion has become a leading digital marketing agency. Mark Jackson, the founder and CEO, and his team have vast experience in delivering marketing services for tech companies, having helped hundreds of IT companies become the success stories they are today. The Vizion team aims to use this experience to assist IT businesses in achieving their marketing goals. Our expertise in digital marketing for the IT industry spans all aspects of digital marketing, from SEO and PPC to content marketing and social media advertising.
Whether you are a global IT company looking to penetrate new markets or a startup business, your website should be optimized to rank high in search engine results pages (SERPs).
Vizion’s SEO services team will help your IT business increase its online presence and attract potential customers by ranking your website higher on SERPs. We study market trends and consumer behavior to determine the top-performing keywords and most effective SEO strategies.
SEO often takes time to yield results, but sometimes, your business requires faster conversions. Also, SEO may not suffice to rank your website on the first page of SERPs consistently. A key point to note is that 75% of people don’t scroll past the first page of search results.
With pay-per-click (PPC) advertising, you can attract potential clients while you work on your SEO strategy. PPC also provides a high return on investment if executed correctly. Vizion’s PPC experts can help you create and manage PPC campaigns to drive targeted traffic, leading to more conversions.
Your website is only as effective in digital marketing as the quality, relevance, and frequency of its published content. Vizion’s content marketing services unit for IT businesses delivers fresh, engaging, and relevant content that communicates value propositions and showcases expertise and thought leadership. Our content marketing strategies include creating blogs, product descriptions, web copy, and landing pages.
The content is developed based on the goals and target market. For example, Vizion breaks down complex IT terms when creating B2C content. On the other hand, complicated jargon is expected with B2B content, and Vizion delivers on that front, too.
Information technology is part of the tech sector, so consumers expect to see well-designed websites when searching for IT services. Vizion’s web development team has the expertise to create custom and optimized websites. We ensure our clients’ websites are visually appealing and provide a positive user experience through professional organization, easy navigation, and clean-cut layouts. The websites are also optimized for performance with fast page loading speeds.
For many businesses, social media platforms are the second major source of web traffic after Google. Facebook generally leads, followed by YouTube, LinkedIn, Instagram, Twitter, Pinterest, and TikTok (depending on the industry, target audience, and geographic location).
These platforms are essential for building online communities, which contribute to your brand’s recognition. The Vizion team will help you create, execute, and track social media advertising campaigns.
This is especially important when marketing IT services. Consumers won’t let just anyone into their IT network, so trust is vital. Social media management makes it easier to form connections and build trust.
IT companies need to address some reputational issues surrounding the sector, including hidden costs, data breaches, and poor customer service. Many potential clients are skeptical and likely to use your online reputation to make purchase decisions. Vizion will help you build and maintain a positive online reputation by monitoring and addressing negative feedback and generating positive reviews.
Our digital marketing services are anchored on the best practices for conversion rate optimization (CRO). We will not only get your IT business in front of the right audience but also ensure that your target audience takes action and converts into customers. Our conversion strategies include well-designed landing pages, optimized forms, and persuasive calls to action. We also track user behavior on your website to identify areas for improvement.
When it comes to digital marketing for IT services, you have many options. Choosing Vizion Interactive means partnering with professionals who have years of experience and a deep understanding of the IT industry. Here are some of the advantages you’ll experience when working with Vizion:
1
We Prioritize Our Clients
We show our IT clients that they are our top priority through every interaction. We invest in cutting-edge technology and continual training to ensure we meet your needs efficiently. Our commitment to customer satisfaction is grounded in a results- and data-driven marketing strategy.
2
We Deliver Results
Our strategies are designed to deliver tangible results. We pride ourselves on providing clients with noticeable improvements in their online marketing efforts. Your results will be measurable, and we won’t be satisfied until they meet our high standards.
3
We Are Transparent
Vizion Interactive is known for its transparency. We maintain open lines of communication with you, discussing your marketing strategies as often as you prefer. Whether you want to stay informed at all times or prefer to let us handle everything, we adapt to your preferences.
4
We Collaborate
Our transparency extends to collaboration with your team. If you have an in-house digital marketing team or general marketing team, we are happy to work alongside them. We are always open to considering and evaluating your ideas using our expertise.
5
We Are Prompt
You can expect promptness in all our interactions and services. We deliver the promised results and services on schedule, reflecting our commitment to transparency and customer experience.
Featured Case Study: Milestone Technologies Website Redesign
Vizion worked with Milestone Technologies marketing team to re-imagine how to bring its new branding into a website that was both user-friendly and addressed identified content gaps for SEO and PPC efforts.
“What is most impressive with the Vizion Interactive team is their attention to detail. Their streamlined process allows for actionable items to come out of each meeting and for our sites to naturally grow in online popularity. We have tried and failed with other SEO firms in the past, but the services provided by Vizion work well with the data-driven business that we run. Additionally, the Vizion team is very knowledgeable and experienced in the search engine industry which makes us comfortable with any changes that may happen in the search space.”
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Dan Doromal Manager of Search Marketing | Deltak
