Google’s New Search Term Reporting and Implications
Given Google’s leading status as a resource for advertisers and how much users depend on their services to locate businesses and products, it’s crucial that business owners stay up to …
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Quality insights and customized tools you expect from an experienced PPC and marketing giant. The amount of dedicated service catering to every need you expect from a private contractor. That’s Vizion Interactive
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Kansas City PPC Services
Kansas City is home to many businesses struggling with the same issue—how best to capture the interests of their intended audience and stand out. What sets your business apart from the others?
Vizion Interactive is dedicated to supplying you with the answer to that question, helping businesses navigate the world of online marketing by providing you with actionable insights and valuable data. Our detailed knowledge and familiarity with the PPC model allow us to optimize your business to have the highest exposure and conversion rates from your target audiences. Regardless of what aspect of your business needs evaluating, Vizion can help.
Our digital marketing company has partnered with some truly outstanding clients in Kansas City. We are very proud of helping them identify growth areas within their marketing strategies, leading them to achieve greater success in Kansas City.
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We've been fortunate to work with some truly outstanding Kansas City clients. We take great pride in having helped them improve their digital marketing efforts, and gain a higher measure of success here in the Kansas City area.
“Vizion has been a trusted advisor and business partner to our real estate development and marketing efforts for nearly three years now. They guide and manage our SEO and Paid Search in our most important communities, and are steadily impressing our team with their strategic viewpoint to improving our results. They are nimble, responsive and passionate about our success. We’re grateful for their service and partnership, and look forward to many more years working together.”
Gretchen Howell -
Vice President | SouthStar Communities
Kansas City PPC Services
Paid Search
While the promotion of organic SEO growth is an important aspect of developing a digital marketing strategy, it is both time- and resource-intensive. Paid search is a PPC alternative that allows for immediate results by letting you invest in advertisements displayed directly on the search engine results page. At Vizion, we can provide you with meaningful metrics to make the most of paid search.
Display Advertising
Businesses utilize combinations of text, images, and occasionally even video in PPC display advertising, which appears on various websites as users browse the Internet. For display advertising to be effective, the ads must target the most relevant users.
Programmatic Display
From an outside perspective, PPC programmatic display advertising can seem intimidating, as it utilizes AI in the creation and investment in advertisements, but it can provide businesses with a much higher return on investment when used successfully. Our team at Vizion Interactive can help you navigate this strategy’s complexities to maximize your results.
Remarketing/Retargeting
Users rarely result in conversions at first glance, making it difficult for businesses to find the right balance between the resources invested and their profits. Retargeting allows businesses to increase their visibility by targeting users who have previously engaged with their brand but have failed to take action.
Google Shopping
When viewing listings of products and services online, most users seldom travel beyond the first page. Investing in PPC shopping ads on eCommerce sites allows businesses the opportunity to place the products and services in a highly visible location, where they are more likely to attract potential customers.
Amazon Advertising
With billions of dollars generated in ad revenue, Amazon is ideal for businesses to explore PPC advertising options. Amazon allows products to be displayed both in search results pages and on actual product pages.
Video Advertising
Combining both text and images into one, video is an extremely effective medium for advertising, capturing user attention, and helping them remember crucial information about your brand. With Vizion Interactive, you can take advantage of all that video advertising has to offer while remaining within your marketing budget.
Mobile Advertising
Given the ever-increasing amount of Internet traffic attributed to mobile devices, mobile advertising is a profitable platform for applying PPC advertisements. Mobile advertising can include geo-fencing opportunities, paid search, video advertising to mobile devices and more!
Social Media Marketing
Social media sites are a hotbed of user activity, and the amount of information gathered by said sites allows for uniquely individualized targeting via PPC advertisements. Marketing on social media is often extremely cost-effective and can provide you with valuable insights into the process.
Kansas City PPC Deliverables
Keyword Strategy
Successful PPC campaigns implement high-performing keywords to drive online traffic. We perform comprehensive research to create a list of keywords related to your brand, industry, offerings, and features. Optimizing your keywords improves your Google Quality Score, delivers qualified leads to your site, boosts engagement, and allows you to earn the highest profits.
Audience Targeting Strategy
Audience targeting is crucial for understanding your prospects, honing in on what they need, and aligning your PPC campaign to meet these needs. After collecting and analyzing your audience’s demographic data, we categorize them based on their interests, hobbies, preferences, lifestyle, and online behavior.
Bidding Strategy
Selecting the right bidding strategy for your PPC campaign depends on your goals. Bidding strategies can maximize clicks, increase conversions, or achieve the desired impression share for your budget and location. We collect the necessary data to develop the optimal bid strategy, test multiple strategies against different targets, analyze performance, and adjust when needed.
Ads/Messaging Strategy
PPC ad messaging strategies should share your brand’s values through storytelling, creating an emotional connection with your audience, or demonstrating how your brand outclasses your competitors. We research your audience to discover which strategies will help you run a successful campaign, establish your specific objectives, and launch an integrated campaign.
Campaign Performance Reports
Achieving the best results with your PPC campaign requires monitoring your ad’s performance through in-depth data analysis. We measure key metrics, including conversion rates, cost per click, click-through rate, customer acquisition cost, cost per acquisition, and return on ad spend. Our detailed and easily understandable report offers trends, areas for improvement, and optimizes your campaign.
Vizion Interactive’s Digital Marketing Record in Kansas City
At Vizion Interactive, we have worked with a wide range of businesses in the Kansas City area to develop and implement PPC digital marketing strategies. From giant corporations to local franchises, our various clients have seen an increased return on their investments as a result of our services.
The Kansas City area is ripe for rapid growth and expansion, attracting an ever-increasing number of corporations catering to incredibly diverse interests. That’s why Vizion Interactive has prioritized ensuring the availability of high-quality digital marketing services to Kansas City and has spent time acquiring an in-depth understanding of the businesses and target audiences present. All this knowledge is critical when determining how best to implement PPC advertising to optimize your Kansas City business.
Vizion Interactive was founded in 2005 and has since provided a uniquely personalized approach when helping businesses explore their PPC advertising options within the Kansas City area. Our vast team of experts is composed of a combination of virtual assistants and teams residing in the city, allowing them to be truly invested in the life and corporate culture of Kansas City. This familiarity, combined with Vizion Interactive’s tools and insights, results in an extremely successful marketing strategy that makes businesses stand out.
In addition to local experience, Vizion Interactive’s team are highly trained in their field, with years of knowledge regarding the complexities of SEO, PPC, and web design. This gives us insight into what components are most integral to an effective digital marketing campaign, from the overall plan to the individual components. We can walk you through the various PPC platforms available, help you target audiences effectively, and utilize data to optimize your programs. As the types of PPC avenues continue to shift and evolve, we continue to evolve alongside them, ensuring that we are always on the cutting edge regarding digital marketing. Check us out on Top Digital Marketing Companies In Kansas City!
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From Our Blog
Google Map Local Search Ads – What’s Changing
A key part of advertising involves identifying where you have ads displayed. Ideal locations are those with high visibility that appeal to users within your target audience, ensuring your resources …
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