8 Tips to Make Your PPC Campaigns Better
Reading Time: 7 minutes If your PPC campaign isn’t delivering the ROAS you would like to see, you need to audit it and check for underlying issues. Typically, lack of …
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Kansas City Social Media Company
The constantly changing trends in technology and user preferences can make it difficult to take full advantage of social media. The most common obstacles facing brands in this realm include understanding their target audience, setting measurable goals, identifying the right platforms, and developing social media campaigns that align with these goals.
With our social media management, advertising, and remarketing services, we help you meet these challenges with confidence as your business grows into the future. Our digital marketing experts can perform comprehensive research to get to know your target audience, establish actionable goals, identify the most promising platforms, and build targeted strategies to accomplish your goals.
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Kansas City Social Media Services
We've been fortunate to work with some truly outstanding Kansas City clients. We take great pride in having helped them improve their digital marketing efforts, and gain a higher measure of success here in the Kansas City area.
“We appreciate the effort Vizion Interactive put into our recent audit of our current social media platforms! There were several suggestions from the report and meeting that we easily implemented for increased visibility, specifically on our Twitter and Facebook profiles. Vizion pointed out that we were interacting with our social followers during a time of day that our target demographic were likely not listening, and we made timing adjustments which have shown positive results. We have also recently hosted a contest on our Facebook page, which doubled our follower count using Vizion’s guidelines. Capturing the attention of our niche market on social platforms has been tricky, but after this audit we feel better versed in how to peak their interest, keep their attention and grow our brand awareness.”
Brian Heiland -
Vice President | Worthington Direct
Kansas City Social Media Services
Social Media Management
Social media management involves analyzing your target audiences on the most popular social media platforms and creating a customized strategy to offer them relevant, original, and engaging content. After performing research to discover what your audience wants to see, we develop organic content for specific platforms and distribute it across various sites at peak times.
Remarketing
Over 80% of customers begin their buying journey by conducting online research into multiple brands, and only 2% convert when they visit your site for the first time. We can create an individualized remarketing campaign for your brand based on retargeting, or displaying personalized, precisely targeted ads to visitors who have expressed interest in your brand through social media and other channels.
Social Media Advertising
Social media advertising refers to running paid ad content on social media platforms that is designed to prompt certain customer actions. This may include increasing likes and shares of your posted content or encouraging purchases. We can develop and launch PPC ads that cater to your customers across various platforms. This exposes your target audience to your brand when they need your products or services and are most likely to move forward in the buying process.
Kansas City Social Media Deliverables
Content Strategy
To develop your social media content strategy, we begin by setting specific marketing goals for your campaign with you, such as increasing brand awareness, boosting community engagement, growing your audience, or driving new web traffic. We will perform an audit of your existing social media profiles for content, engagement, and performance, as well as competitive analyses of your competition. This allows us to tailor your online presence to authentically reflect your brand voice and messaging.
Content Calendar
After creating content for your social media profiles, we create a content calendar to automatically display your posts at certain peak times. This calendar ensures you deliver accurate, updated information on a consistent basis even when you don’t have time to post content yourself. We also advise you on the appropriate number of posts to share per day or week on different platforms so your content can reach and engage the widest audience.
Engagement and Performance Reports
An effective social media campaign requires ongoing reporting and refinement. As part of our social media services, we provide a detailed, fully customized reporting dashboard that collects important data on audience engagement and content performance. By compiling and analyzing key metrics, we can determine how much progress your posts or ads are making toward meeting your marketing goals. We can also expand on successful strategies that encourage customers to interact with your brand.
Vizion's Social Media Experience in Kansas City, MO
Social media marketing has become crucial for the success of any business. However, it requires more than simply creating a page for your brand on one or two platforms and sporadically posting when you can. It is a complex and ongoing process that involves regular review and optimization. At Vizion, our digital marketing team is comprised of multi-disciplinary experts with the experience and enthusiasm you need to take your social media marketing to the next level. We recognize that social media success in today’s highly competitive market involves combining multiple different strategies to reach customers, generate leads, and obtain sales.
While social media is particularly crucial for fashion, technology, and entertainment industries, any brand can benefit from a solid social media presence. When you work with us, we implement social media management, advertising, and remarketing strategies to make the most effective use of various platforms. Social media management makes it easy for prospects to interact directly with your brand. This allows us to gather valuable insight into their needs, deliver positive experiences that establish credibility and authority in your field, and build relationships that encourage brand loyalty.
While social media management increases your posts and shares over the long term, social media advertising offers short-term gains through PPC and other paid marketing methods. With audience testing and ongoing optimization, Vizion can develop targeted ads, identify all possible conversion events, and place these ads on platforms and pages that are most relevant to your audience and most likely to convert. When customers show an interest in your brand but do not follow through with a subscription, purchase, or other desired action, we implement remarketing strategies to recapture their attention and encourage them to move forward in the buying journey.
Take your social media presence to new heights with the experts at Vizion Interactive. We can help you gain a social edge over your competitors and build a strong foundation for long-term growth. Need help with your Search Engine Optimization or a website design project? We can help with that too!
Check us out on Top Digital Marketing Companies In Kansas City!
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