What Is Social Media Marketing?

Social media marketing (SMM) is the act of gaining brand visibility, site traffic, and sales by marketing on social media sites such as Facebook, Twitter, Instagram, Snapchat, and LinkedIn. Marketers can use social media platforms to promote brands, products, and services to audiences that often use social sites.

Most social website today have built-in marketing platforms that enable pay per click (PPC) advertising and other forms of paid marketing. Social media marketing can also refer to unpaid advertisements through the company’s social media posts and customer interactions. Successful social media marketing requires the advertiser to understand the platform and its user demographics.