What is AdWords?

AdWords (now called “Google Ads”) is a tool from Google that enables advertisers to research keywords and create display, video, banner, search, and app ads that target local or global consumers. Google Ads has a plethora of advertising tools to give marketers information such as how many people see the ads, how many visit your landing pages, and how many contact your business because of an ad. Google Ads lets advertisers assess their marketing efforts, make changes, track performance, and optimize advertisements for the best returns on investment. Google Ads helps marketers stick to budgets and promote their businesses through a simple, comprehensive marketing tool.