What Is AMP?

AMP stands for accelerated mobile pages. AMP is a project, supported by Google, which serves as an open standard for publishers to achieve fast page loading on mobile devices. Google integrated AMP listings into mobile search results, making it important for businesses to get on board with AMP.

AMP makes performance optimization easy, using a simple framework with AMP HTML, AMP JavaScript, and AMP Content Delivery Network. Google searches on mobile phones will result in a carousel feature toward the top of the results page, where users can swipe to read AMP-enabled articles. Enabling AMP on your webpages can help you rank on the first page of results for mobile searches.