Glossary of Terms

• 301 Redirect

• Ad Copy

• Google Ads Editor

• AdWords Express

• Agency Trading Desk (ATD)

• Amazon Ads

• Application Program Interface (API)

• Application Service Provider (ASP)

• Asynchronous JavaScript and XML (AJAX)

• Attention, Interest, Desire, Action (AIDA)

• Augmented Reality (AR)

• Average Order Value (AOV)

• Bing Ad Center

• Bing Site Search

• Business Reputation Management

• Business to Business (B2B)

• Business to Consumer (B2C)

• Buyer Persona

• Call to Action (CTA)

• Canonical

• Cascading Style Sheets (CSS)

• Click-Through Rate (CTR)

• Content Management System (CMS)

• Content Outreach Efforts

• Content Strategy

• Conversion Rate (CR)

• Conversion Rate Optimization

• Corporate Reputation

• Cost Per Acquisition/Action (CPA)

• Cost Per Lead (CPL)

• Cost Per View (CPV)

• CPC Strategy

• Customer Experience (CX)

• Customer Lifetime Value (CLV)

• Customer Relationship Management (CRM)

• Data Aggregation

• Data Management Platform (DMP)

• Demand Side Platform (DSP)

• Direct Mail/Message (DM)

• Direct Response (DR)

• Domain Name System (DNS)

• Earnings Per Click (EPC)

• Earnings Per Thousand (EPT)

• Email Service Provider (ESP)

• Facebook Business Manager

• Facebook Markup Language (FBML)

• File Transfer Protocol (FTP)

• Google Advanced Search Operators

• Google Ads Account

• Google Analytics Dashboard

• Google Click to Call

• Google Display Ads

• Google Display Network

• Google Fetch

• Google My Business

• Google Page Speed Insights

• Google Rich Snippet Tool

• Google Search Console

• Google Sitelinks

• Hyper Text Markup Language (HTML)

• Hyper Text Transfer Protocol (HTTP)

• Image Alt Tag

• Instant Messaging (IM)

• Internet Message Access Protocol (IMAP)

• Internet Service Provider (ISP)

• Intellectual Property (IP)

• Internet Service Provider (ISP)

• Key Performance Indicator (KPI)

• Keyword Research

• Latent Semantic Analysis / Latent Semantic Indexing

• Local Business Listings

• Long Tail Keywords

• Month Over Month (MoM)

• Multi-Level Marketing (MLM)

• Multivariate Testing (MVT)

• Online Reputation

• Open Graph Tags

• Operating System (OS)

• Original Equipment Manufacturer (OEM)

• Page Load Test

• PageRank (PR)

• Page Speed

• Pageviews (PV)

• Pay Per Click Advertising

• Persona Development

• PHP Hyper Text Preprocessor (PHP)

• Point of Sale (POS)

• PPC Ads

• Product Listing Ads

• Quality Assurance (QA)

• Quality Score

• Quick Response Code (QR Code)

• Real Time Bidding (RTB)

• Real Time Data (RTD)

• Really Simple Syndication (RSS)

• Return on Investment (ROI)

• Retweet (RT)

• Request for Information (RFI)

• Request for Proposal (RFP)

• Robots.txt

• Run of Network (RON)

• Schema Markup / Schema.org

• Search Engine Marketing (SEM)

• Search Engine Results Page (SERP)

• Search Engine Submission

• Search Operators

• Secure Sockets Layer (SSL)

• SEO (Search Engine Optimization)

• SERP

• Server to Server (S2S)

• Service Level Agreement (SLA)

• Share of Voice (SOV)

• Short Message Service (SMS)

• Small/Medium Enterprise (SME)

• Social Media (SM)

• Social Media Marketing (SMM)

• Social Media Monitoring

• Social Media Optimization

• Social Medial Optimization (SMO)

• Social Media Platform (SMP)

• Software as a Service (SaaS)

• Supply-Side Platform (SSP)

• Statement of Work (SOW)

• Strengths, Weaknesses, Opportunities, Threats (SWOT)

• Structured Data Markup

• Technical SEO

• Terms of Service (TOS)

• Title Tag

• Top Level Domain (TLD)

• Tracking Snippet / Tracking Tag

• Twitter Card

• User Centered Design (UCD)

• User Interface (UI)

• User Generated Content (UGC)

• Uniform Resource Locator (URL)

• Unique Selling Proposition (USP)

• Unique Visitor (UV)

• UTM Code

• Video on Demand (VOD)

• Video SEO

• Viral Marketing (VM)

• Voice Search

• What Does Disavow Mean?

• Word of Mouth Marketing (WOMM)

• XML Sitemap

• Year Over Year (YOY)

• Year to Date (YTD)