Bing Ad Center is a service that offers pay per click (PPC) advertising on Bing and Yahoo! search engines. The Bing Ad Center – previously known as the MSN adCenter – is Microsoft’s own solution for PPC advertising. It is ideal for businesses that want their ads to reach Bing and Yahoo! browsers and visitors. The Bing Ad Center provides tools such as keyword research and budget limits to help advertisers establish their goals for a campaign and achieve them through the perfect PPC campaign. PPC ads through the Bing Ad Center can give excellent returns on investment when implemented correctly.