Bing Site Search, or Bing Custom Search, is a new tool that allows users to craft highly customized web search experiences. Its commercial-grade search tool lets users select a topic and conduct custom searches. Bing’s ranking algorithm will crawl on-topic websites and deliver a set of extremely relevant search results. Users can conduct custom searches for content only from select sites, a variety of sites, or their own websites. Bing Site Search gives results without ads according to customized parameters. It’s a tool that puts more power in the users’ hands and enables niche-specific content searching.