Business reputation management is an important process that serves to keep a brand’s reputation intact, both online and offline, but the focus tends to be on its digital presence. Today, brand reputation is more important than ever for securing loyal customers. The new generation of shoppers wants to support brands they can trust and feel good about supporting.

The goal of business reputation management is to create and maintain a positive business reputation. Business reputation management helps control negative press and content to keep a brand’s image intact. This could be from negative word-of-mouth or a poor Yelp review. Reputation management is necessary to keep a company in consumers’ good graces – ultimately keeping it in business.