A buyer persona is created to represent targeted demographic information that represent the typical purchaser for a business. Some of these demographics are general and include things like gender, age, marital status, and income. Others are extremely in-depth demographic details, which may also include names, occupations, location, and even potential hobbies. Creating buyer personas helps inform content and marketing strategies focused on finding the right person at the right time to convert for the brand. To be effective, a buyer persona should be as detailed and realistic as possible, with a description, demographics, goals, motivations, and buying habits.

The more information the buyer persona contains, the better the brand can create content geared toward this individual. Buyer personas guide development and offer cohesive focal points across the organization.