Outreach refers to the practice of making efforts to connect with your customers instead of blatantly marketing to them. Outreach marketing employs tactics and strategies that reach out to consumers on a personal, human level. The principles of outreach marketing include:

o Establishing trust
o Reaching out to the right people at the right time
o Communicating with fans of your brand
o Fostering strong relationships with customers
o Publishing authentic and relevant content
o Starting real conversations

Outreach is about securing a connection between a brand and its customers. There are no set rules for outreach marketing – each strategy will look different depending on the industry. Social media can be a great platform for outreach marketing.