Google wants small and local businesses to succeed. In a sea of national competition, it can be impossible for a local business to break through on SERPs (Search Engine Results Page). The free tool, Google Business Profile, formerly known as Google My Business, is one answer Google offers for this problem. It helps local businesses appear at the top of search results pages when a person who is geographically near it searches specific keywords on Google. It can help organizations manage their online presence, including Search and Maps. When an owner verifies their business details, customers can more easily find a local business.

Local business owners can set up Google Business Profile and input the company’s contact information, location, hours, description, URL, and more.

Setting up Google Local Business allows the search engine to show your page when users perform local search queries. Business owners can use tools such as virtual tours on My Business to connect with potential customers, engage with them, and secure more business. As a local business, Google Business Profile is important for ranking ahead of major corporations.