Retail sales skyrocketed during the global pandemic, especially for the e-commerce market. The growth peaked in 2021, and the numbers started settling down in 2022. While no longer experiencing the pandemic-era sales surge, the retail industry is enjoying steady growth. The National Retail Federation (NRF) discloses that retail sales are projected to increase by 2.5-3.5% in 2024, or up to $5.28 trillion.

At the same time, the NRF reports that consumers have adopted new buying patterns, so retailers have to adjust their marketing strategies to receive a piece of the projected growth. To differentiate yourself in this competitive landscape, you can rely on the expertise of Vizion Interactive. As your digital marketing partner, we can help you reach consumers at each stage of the buyer’s journey.

Vizion’s Retail Marketing Expertise

Founded in 2005, Vizion has helped hundreds of retailers transform their businesses from brick-and-mortar stores to thriving e-commerce enterprises. As an industry leader, Vizion is at the top of the latest developments in digital marketing, including Google algorithm updates, changes in social media algorithms, and shifts in consumer behavior.


Seo 16x9 1 eCommerce Marketing Vizion Interactive

Local SEO

Think of our local SEO services as the online equivalent of a strategic location and attractive store display in physical retail. We leverage cutting-edge digital marketing strategies and tools to bring your e-commerce website to the front of local search results. We position your products to be easily discovered by potential customers through local keyword research, on-page optimization, technical SEO, engaging content creation, and a reputable backlink profile.

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Content Marketing 16x9 1 eCommerce Marketing Vizion Interactive

Content Marketing

Your retail business needs fresh, engaging, and relevant content to communicate value proposition effectively and increase sales. Our content marketing strategies can help you improve SEO, enhance user experience, build reputation, and generate leads. Some content we produce for our retail clients includes product descriptions, blog posts, infographics, and landing pages.

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Keyword Research And Strategy eCommerce PPC Vizion Interactive

PPC

Pay-per-click (PPC) advertising can complement your SEO efforts and give your retail business the much-needed push to rank higher, improve visibility, and increase conversions. Vizion researches the most viable keywords to rank for your PPC campaigns. Our experts manage e-commerce digital marketing campaigns. We design e-commerce landing pages, optimize them for conversions, and use them as the focal points of PPC campaigns.

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Web Design 16x9 1 eCommerce Marketing Vizion Interactive

Web Development

If you are an online retailer, your website is your primary storefront. You’ll want it built the way you would a physical store. It should be professionally organized, which involves a clear layout, well-structured pages, and a cohesive transition between different pages. The design and layout should also exhibit quality and professionalism in functionality and user-friendliness. It should facilitate easy navigation and seamless checkout.

Our e-commerce web developers have extensive experience on several ecommerce platforms including Shopify, WooCommerce, Magento, and SuiteCommerce. We also design and build custom e-commerce websites with custom features and integrations into 3rd party services.

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Social Media Marketing 16x9 1 eCommerce Marketing Vizion Interactive

Social Media Marketing

Social media marketing enables retailers to connect with their audience, promote products, and drive website traffic. Besides lead generation, social media marketing helps create brand awareness and build communities for long-term growth. Vizion plans and executes targeted social media campaigns to attract qualified leads.

We also help with paid social media advertising and remarketing. Consumers research products more now than ever, and a remarketing strategy enables you to connect with customers when they’re ready to make a purchase.

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Shopify SEO

Many eCommerce stores choose to use Shopify for its ease of use and features. Our eCommerce marketing services extend to this platform. We provide similar SEO optimization services as we do for digital marketing for eCommerce in general. These include keyword research and Shopify SEO audits. We will analyze your backlinks and optimize both on- and off-page.

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Shopify Web Design 16x9 1 eCommerce Marketing Vizion Interactive

Shopify Web Design

Even with Shopify simplifying the process of creating your website, it helps to have experts on your side. Our experience lets you leverage all the features and tools built into Shopify. We will make the most of the customizable themes and other features. As with any other type of web design, expect Shopify web design services to begin with a consultation. We want to learn about your branding and goals, so we can help you reach those objectives.

Amazon Marketing 16x9 1 eCommerce Marketing Vizion Interactive

Amazon Marketing

Amazon is another common integration among eCommerce retailers, and it is another area Vizion can assist you with. Our eCommerce marketing for Amazon sellers includes promoting products via Amazon Marketing Services and optimizing your product pages. We also use targeted content marketing strategies.

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Walmart Marketplace 16x9 1  Vizion Interactive

Walmart Marketplace Marketing

Our experts are also ready to integrate your online store with Walmart Marketplace. This is yet another opportunity to launch products and spread brand awareness. Our team will create your product catalog and Partner Profile. We will also run native banner ads for you.

Email Marketing Lightgray 16x9 1  Vizion Interactive

Email Marketing

In retail, email marketing is one of the most effective tools for customer engagement. With email marketing, you can highlight new products, unveil promotions and discounts, and share relevant content about your industry and brand.

We design and execute targeted email campaigns that drive website traffic and increase conversions. We also segment your list so that you can nurture leads, build loyalty, and boost customer retention.

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Turn your retail marketing efforts into profits.

Why Choose Vizion’s Retail Digital Marketing Services

1

We Prioritize Our Clients

We demonstrate to our retail clients that they are our top priority through every interaction. We invest in the latest technology and continuous training to ensure we meet your needs efficiently. Our commitment to customer satisfaction is grounded in a results- and data-driven marketing strategy.

2

We Deliver Results

Our strategies are designed to produce tangible results. We pride ourselves on providing clients with noticeable improvements in their online marketing efforts. Your results will be measurable, and we won’t be satisfied until they meet our high standards.

3

We Are Transparent

Vizion Interactive is known for its transparency. We maintain open lines of communication with you, discussing your marketing strategies as often as you prefer. Whether you want to stay informed at all times or prefer to let us handle everything, we adapt to your preferences.

4

We Collaborate

Our transparency extends to collaboration with your team. If you have an in-house digital marketing team or general marketing team, we are happy to work alongside them. We are always open to considering and evaluating your ideas using our expertise.

5

We Are Prompt

You can expect promptness in all our interactions and services. We deliver the promised results and services on schedule, reflecting our commitment to transparency and customer experience.

Case Study Worthington  Vizion Interactive

Featured Case Study: Worthington Direct PPC + SEO

The primary objective for both channels was the growth of online traffic, transactions and revenue, with a major focus on Revenue. Overall, since 2008, we have seen Organic Search realize a 411% growth in Sessions, a 366% increase in Online Transactions and a 616% increase in online attributed Revenue.

411% Increase In Sessions
366% Increase In Transactions
616% Increase In Revenue
See How We Did It

“We have been working with Vizion Interactive for over ten years and they have been a great resource in making our SEO and PPC efforts a success. Search engines are constantly changing and Vizion has effectively been able to adapt and manage our PPC campaigns accordingly. We have a great line of communication with our project managers who have helped us make vast improvements in organic search results, PPC rankings, social media, web content, and web design enhancements. Keyword here: A+.”

Headshot Brian Heiland Vizion Interactive Brian Heiland Vice President | Worthington Direct

Turn your retail marketing efforts into profits.