Case Study: Lennox International
Despite being a nationally recognized company, Lennox’s website traffic was not at the level it should have been. Vizion Interactive delivered search engine optimization consultation and recommendations for each page of the Lennox.com website. Consultation included competitive analysis, keyword research, and content gap analysis.
Professional B2B Digital Marketing Services
Since our founding in 2005, Vizion Interactive has maintained expertise in B2B digital marketing services. We understand the complexities of reaching your customers across their digital journey and are ready to develop the right content, landing pages, search engine presence (both paid and organic) and email marketing strategies that will keep your brand top-of-mind and generate leads on a consistent and projectable cadence.
Using Data Analysis to Drive Our Strategies
As much as Vizion Interactive invests in its people, so too do we invest in the top tools of the trade. Sometimes, an in-depth competitive analysis will lead to identifying those opportunities which have worked well for the competitor, and we can save precious time and money by learning off of their dime.
B2B SEO Services
B2B SEO requires a unique approach. As much as you must maintain a technically sound website, you must create compelling content that meets with a searcher’s intent. While ecommerce companies are merchandising their products, we will help you uncover methods to merchandise your SaaS products and/or services. Perhaps you work with multiple vertical industries? The content that might resonate with a financial institution is going to be different than what may resonate with a pharmaceutical company. We will help you identify your audience and create content strategies that meet your customer “where they are” in their consideration and purchasing journey. With B2B SEO, it’s not enough to have a great website with great content. We will help you identify thought-leadership opportunities via Digital PR, so that you might extend your brand into other publications, including relevant industry trade publications. These opportunities not only have a direct impact on your brand, they will often involve links back to your website which, of course, aids in our ability to get the website to rank for targeted keywords.
B2B PPC Services
B2B PPC Services are oftentimes multi-channel. Your audience is influenced across not only Google Ads, but should have a presence across Display/remarketing, LinkedIn, Twitter, YouTube and other relevant channels. We will help you to identify where your audience lives and ensure that the message meets that target. Costs-per-click in B2B PPC can be expensive, so it’s important that you have experts at the helm to ensure that your investment is spent wisely.
As with SEO, we not only invest significantly in our staff, but also in the tools which we bring to every B2B PPC effort. If we can learn from our competition what appears to have worked for them, we can cut short the time to realizing ROI and save significant time in delivering the leads and results that your business needs, today.
Aside from being experts in B2B Digital Marketing Services, we also have a focus on making you happy. We have learned that it’s not enough to deliver great results. People like to work with people that they like. So, we take our responsibility seriously….So seriously, in fact, that we have a full-time Happiness Coordinator to ensure that you are and remain happy with the services that we are providing.