eCommerce SEO Services

Keyword research is one of the most vital components of an SEO effort. Finding those keywords which are key to reaching both top-of-the-funnel visitors, as well as bottom-of-the-funnel visitors is key. The expert team at Vizion Interactive will help to identify targeted keywords and share with you our research as to why those keywords were selected, so that we have a common understanding of what we are targeting and why. Using many premium/subscription tools at our disposal, we will research to identify those keywords with high volume, high relevance and those which represent an opportunity (ie: we have any chance to rank for these keywords within a reasonable amount of time). Vizion will also review any existing or legacy Paid Search/Shopping efforts to identify keywords which have historically performed, so that we can ensure that we are bringing synergy to both paid and organic efforts. From here, we take these learnings into our competitive analysis to identify best-practices which may inform our path forward.

Measurement of SEO success can no longer take place via a Ranking Report (although we will conduct these and share these results, too). True success in SEO is helping to improve your bottom line and delivering a return on your SEO investment. This success can be measured in many ways, but without proper tagging and tracking of conversion events within your Analytics, measuring success would be a challenge. Our audit will review how items are being tracked and tagged and provide recommendations for improving this vital tool to measure web success.

Content gaps can take many forms. For eCommerce, Vizion will review categorization of products, product descriptions, blog content, resourceful content, image optimization and video. The outcome here is to identify pages which may need to be developed, content which may need to be developed and best practices identified which should become part of the routine process for developing content / assets, moving forward.

Every eCommerce website should have a robust shopping feed that the search engines are aware of and can readily access and cache. Vizion will help to ensure that your shopping feed is both complete and optimized for performance. If you don’t currently have a feed management tool, one will be recommended, and we will ensure that the Google Merchant Center is established, and feeds are routinely submitted. Shopping Feed Optimization is no longer a “just for Shopping Ads” affair, though our paid media and organic teams will work in unison to make sure that we are accurately representing the depths of your product offerings and optimizing these efforts towards those products which are more important to your business.

It is oftentimes much easier to improve conversion rates by 10% than to increase organic traffic by 10%. Without a doubt, an improvement of 10% in the conversion rate will more directly lead to growth for your company. The SEO team at Vizion has many years of experience in identifying best practices. Utilizing premium tools, we will track customer journeys to understand where there may be areas to improve. When necessary, we will conduct A/B tests to ensure that we always put our best foot forward. Tests on cart abandonment and/or ease of checkout are certainly also critical. As we see it, it’s not enough to bring quality traffic to your website…we need to help them to convert.