Construction is easily among the country’s largest industries, with a $2 trillion market size. With such a large industry, every construction company faces tough competition. Even with predictions for revenue growth across the construction industry, you need to stand out from the crowd. After all, you want to maximize your share of the predicted construction growth.
Digital marketing for a construction business is essential for helping you stand out from the competition. Let Vizion handle your digital marketing for you. This way, you can focus on documentation, scheduling, unreliable subcontractors, communication issues, and other challenges.
The Importance of Digital Marketing for Construction Companies
While other traditional forms of marketing still play a role in the construction industry, you won’t excel without digital marketing. Digital marketing for construction companies is essential, as your clients make their decisions using online resources. In a sector with an estimated value of $1.36 trillion at the end of 2020, you need digital strategies to help you stand out. That is especially true given that you are competing with 3.76 million other construction businesses (as of 2022).
Whether focusing on residential or commercial construction, your clients will always look at reviews. Additionally, they will conduct an online search before choosing who to work with. With the right digital marketing in the construction industry, you will appear at the top of the search results. Thus, your company is among the first that potential clients see.
With the right digital marketing for construction companies, your business can:
- Drive more leads on your website
- Research market competition
- Monitor and adjust campaigns to deliver the desired results
- Create a customized digital marketing solution
Exploring Our Digital Marketing Services for Construction
At Vizion, our experience shows that construction marketing is complicated, with numerous elements. We handle all of those aspects of marketing a construction business for you. This helps ensure coordination and communication across the various services. Take a look at just some of the digital marketing for construction companies that we offer.
SEO is one of the most important services we offer for construction companies. Our SEO strategy uses the latest digital trends when marketing a construction business. Our white hat SEO methods boost your rankings on the major search engines, helping potential clients find you. This helps your company stand out from the competition.
Our pay-per-click marketing services can deliver instant results. This will get you to the top of the search engine rankings immediately. Our specialists in PPC understand the best pay-per-click tactics, including how to evaluate and choose the best keywords and how to budget appropriately. Our PPC efforts are cost-effective and data-driven.
Content marketing is connected to many of our other marketing strategies for your construction company, especially SEO and online reputation. Our seasoned writers and editors work together to provide SEO-optimized content useful to your clients and highlight your company’s expertise. Our content writing services can include nearly anything you need. We can provide descriptions of services and products, web content, blog posts, press releases, and more.
Your website is a crucial part of marketing in the construction industry. Potential customers will visit your website to learn more about your company, your construction services, and your past work. Our web development team designs and develops your website for you. This key part of your online presence will be in the hands of our web design experts and construction marketing pros.
Incorporating social media marketing into your construction marketing strategy expands your audience and improves brand recognition. Our experience in social media marketing for construction companies means that we know the type of content that performs best on each platform. Moreover, we are up-to-date with each platform’s algorithms and best practices. We use your social media pages to engage with potential clients, and convert them into satisfied customers and brand advocates.
Online reputation management involves many other aspects of marketing in the construction industry. From your SEO to reviews to your website to your social media presence, Vizion manages your reputation. We create and follow data-driven strategies to boost reviews and improve your online reputation.
Construction companies typically deliver their services locally. Thus, local SEO is a crucial part of our marketing for construction companies. Our local SEO strategy builds on the general SEO strategy and includes similar services, such as keyword research. However, the keywords tend to be more geo-targeted. We also work on local citations and your Google Business Profile listing.
Our conversion rate optimization services for construction companies are an extension of optimizing and designing your website. We audit your website in-depth to look for areas of improvement. We also evaluate your sales funnel as a whole, looking for any potential obstacles getting in the way of your conversions. Our goal is to boost conversions and your ROI.
Our PPC audits give us a starting point when crafting your pay-per-click strategy. Our in-depth audit determines the current state of your PPC strategy before we even start working with you. We then periodically conduct audits to ensure that our PPC efforts have delivered the results we expect them to.