Blog
Increase Page Speed Scores After a Redesign
Reading Time: 8 minutes Although a redesign is often attractive, it may introduce elements that may slow down your website and reduce your page speed scores. These issues can range from complex... Read More
What Matters and What’s Next in Paid Search
Reading Time: 9 minutes 2024 saw many changes that are going to impact the way paid search is done going forward. For example: Google changed the functioning of search ads with assets.... Read More
How to Pick the Best Ecommerce Platform for Your Business
Reading Time: 6 minutes Choosing among the top ecommerce platforms like Shopify and WooCommerce boils down to your budget, the kind of features you need in your site, customization capabilities, and more. ... Read More
8 Tips to Make Your PPC Campaigns Better
Reading Time: 7 minutes If your PPC campaign isn’t delivering the ROAS you would like to see, you need to audit it and check for underlying issues. Typically, lack of proper management... Read More
Accessibility for All: Ensuring Your Redesigned Website Welcomes Everyone
Reading Time: 6 minutes Accessibility allows blind and deaf users, people with motor issues, and temporary impairments to effortlessly consume your content. That means more app users, potential customers, repeat visitors, and... Read More
Holiday PPC Campaign Checklist – Are Your Campaigns Ready?
Reading Time: 5 minutes This post was last updated in September 2024. This year’s PPC campaigns need more strategic planning and earlier rollouts as this holiday season is shorter. In 2023, 50%... Read More
How to Use The Canonical Tag for SEO
Reading Time: 3 minutes What is the Canonical Tag and What does it do? For any page on your website, the canonical tag sets the preferred URL. This is useful for situations... Read More
2024 Local SEO and Local Listing Management Tips for the Holiday Season
Reading Time: 11 minutes Setting Up and Managing a Black Friday Deals Page If you’re one of the many companies looking to avoid the big (c)rush after Thanksgiving and extend the holiday... Read More
Strategies to Find PPC Keywords for Your Paid Search Campaigns
Reading Time: 6 minutes Using the wrong PPC keywords is one of the biggest problems your campaign can encounter. This may lead to fewer impressions, clicks, conversions, and wasted ad budget. A... Read More
Data-Driven Decisions: Mastering eCommerce Analytics for Ultimate Success
Reading Time: 11 minutes What are the Top eCommerce Metrics? You don’t need to track every eCommerce metric to improve shopping experiences and achieve a positive return on investment (ROI). Knowing what... Read More
Conversion Rate Optimization Tips For Your Next Website Redesign
Reading Time: 6 minutes Using the right conversion rate optimization (CRO) strategies is crucial in ensuring that your website redesign achieves the goals you’d like it to. It ensures your new website... Read More
Navigating the Future of Mobile Commerce Trends
Reading Time: 9 minutes According to expert projections, mobile commerce will contribute most of retail e-commerce revenue (63%) in 2024. This trend is being propelled by catalysts like AI chatbots that enhance... Read More
Google Backtracks on Pledge to Depreciate Third-Party Cookies: What Does This Mean for Your Ads?
Reading Time: 3 minutes In an interesting turn of events, Google has backtracked on its plans to scrap third party cookie depreciation after delaying it multiple times since 2020. Privacy Sandbox VP... Read More
Optimize Your E-commerce Website to Increase Sales, Revenue, and Profits
Reading Time: 10 minutes You may already be optimizing your Ecommerce site for SEO. But is it optimized for selling to customers once they are already there? If you want to increase... Read More
Unlocking Growth: The Critical Importance of SEO Audits for Your Business
Reading Time: 7 minutes You can’t overlook the importance of SEO audits for your business. SEO audits offer insights into areas you should address to meet algorithmic requirements and industry trends. They... Read More
3rd Party Cookie Depreciation: Impact on Media Platforms by Audiences and Tracking
Reading Time: 8 minutes In recent years, all browsers have been phasing out third-party cookies to uphold user privacy. Google Chrome is the last piece of the puzzle. It was anticipated that... Read More
How to Optimize Your Amazon PPC Campaigns
Reading Time: 6 minutes This post was updated on July 17, 2024. Are you tired of running Amazon PPC ads that don’t churn out the sales you thought it would? You probably... Read More
Try Before You Buy: Revolutionizing Ecommerce With Augmented Reality
Reading Time: 6 minutes Imagine trying on different outfits or seeing what furniture would look like in your living room virtually — all without leaving the comfort of your home. With augmented... Read More
Why and How to Conduct a Successful PPC Audit
Reading Time: 7 minutes A PPC audit is a must for your brand if you want to effectively identify ways to improve your return on investment (ROI) from campaigns. Unfortunately, most marketers... Read More
Everything You Need to Know About the Google Leak: Misstatements and API Revelations
Reading Time: 7 minutes On March 27th, 2024, Google accidentally uploaded code to GitHub that would become one of its most significant leaks. Based on the commit history, the code stayed on... Read More