Blog
12 Recent Paid Media Updates Affecting How Campaigns Run in 2025
Reading Time: 8 minutesMonitoring campaign metrics like click-through rates, bounce rates, and conversions, and doing the appropriate landing page and ad optimizations are the backbone of a successful marketer. But if that... Read More
How Well Do You Know Your Amazon Target Market?
Reading Time: 7 minutesWhile Amazon offers a way for sellers to make their products available, that ease of access to e-commerce is what makes Amazon a highly competitive platform. With so many... Read More
Your Guide to Google Analytics Heat Map
Reading Time: 6 minutesThis post was updated on February 21, 2025. Although Google Analytics has a heat mapping tool, the search platform stopped updating it and deprecated the feature in 2017. That’s... Read More
Why You Should Begin 2025 With a Thorough Social Media Audit
Reading Time: 6 minutesWhy You Should Begin 2025 With a Thorough Social Media Audit Social media is one of the most potent marketing channels available today. If you haven’t made a concentrated... Read More
5 Reasons a Call to Action is Important
Reading Time: 7 minutesThis post was updated on February 18, 2025. Your call to action (CTA) is the chance to motivate your audience to take real steps toward becoming a customer or... Read More
What is SEM? Search Engine Marketing Explained
Reading Time: 8 minutesSometimes, no matter how much time and money you pour into search engine optimization (SEO) and keyword research, your website won’t appear when users search. You may simply have... Read More
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AI Trends to Dominate Marketing & SEO in 2025 [According to Experts]
Reading Time: 7 minutesSince ChatGPT launched in November 2022, AI has become as ubiquitous in marketing and SEO as bacon and eggs are for breakfast. While the last two years saw a... Read More
Introduction to Bluesky, the New Social Media Network
Reading Time: 3 minutesIntroduction Bluesky, the new decentralized social media platform, has captured recent attention as a potential alternative to traditional social networks. Emerging from a project initiated by Twitter’s co-founder Jack... Read More
Website Security Enhancements in the Redesign Process
Reading Time: 6 minutesGiven the dangers of the Internet, website security enhancements should be at the forefront of your redesign. Otherwise, you risk leaving loopholes for hackers to exploit. These breaches can... Read More
Increase Page Speed Scores After a Redesign
Reading Time: 8 minutesAlthough a redesign is often attractive, it may introduce elements that may slow down your website and reduce your page speed scores. These issues can range from complex code... Read More
What Matters and What’s Next in Paid Search
Reading Time: 9 minutes2024 saw many changes that are going to impact the way paid search is done going forward. For example: Google changed the functioning of search ads with assets. Google... Read More
How to Pick the Best Ecommerce Platform for Your Business
Reading Time: 6 minutesChoosing among the top ecommerce platforms like Shopify and WooCommerce boils down to your budget, the kind of features you need in your site, customization capabilities, and more. Some... Read More
8 Tips to Make Your PPC Campaigns Better
Reading Time: 7 minutesIf your PPC campaign isn’t delivering the ROAS you would like to see, you need to audit it and check for underlying issues. Typically, lack of proper management and... Read More
Accessibility for All: Ensuring Your Redesigned Website Welcomes Everyone
Reading Time: 6 minutesAccessibility allows blind and deaf users, people with motor issues, and temporary impairments to effortlessly consume your content. That means more app users, potential customers, repeat visitors, and other... Read More
Holiday PPC Campaign Checklist – Are Your Campaigns Ready?
Reading Time: 5 minutesThis post was last updated in September 2024. This year’s PPC campaigns need more strategic planning and earlier rollouts as this holiday season is shorter. In 2023, 50% of... Read More
2024 Local SEO and Local Listing Management Tips for the Holiday Season
Reading Time: 11 minutesSetting Up and Managing a Black Friday Deals Page If you’re one of the many companies looking to avoid the big (c)rush after Thanksgiving and extend the holiday savings... Read More
Strategies to Find PPC Keywords for Your Paid Search Campaigns
Reading Time: 6 minutesUsing the wrong PPC keywords is one of the biggest problems your campaign can encounter. This may lead to fewer impressions, clicks, conversions, and wasted ad budget. A study... Read More
Data-Driven Decisions: Mastering eCommerce Analytics for Ultimate Success
Reading Time: 11 minutesWhat are the Top eCommerce Metrics? You don’t need to track every eCommerce metric to improve shopping experiences and achieve a positive return on investment (ROI). Knowing what you... Read More
Conversion Rate Optimization Tips For Your Next Website Redesign
Reading Time: 6 minutesUsing the right conversion rate optimization (CRO) strategies is crucial in ensuring that your website redesign achieves the goals you’d like it to. It ensures your new website is... Read More
Navigating the Future of Mobile Commerce Trends
Reading Time: 9 minutesAccording to expert projections, mobile commerce will contribute most of retail e-commerce revenue (63%) in 2024. This trend is being propelled by catalysts like AI chatbots that enhance customer... Read More