Your website should give a strong, positive, and lasting impression to anyone who visits it to learn more about your company. Most consumers review a brand’s website before deciding whether to interact with them, meaning your website often provides the first impression of your brand and is, therefore, one of your most valuable assets. If your website fails to engage potential clients, inform them about your products or services, or encourage them to purchase, it’s time for a change.
Increase your audience and captivate their interest by investing in a user-friendly and eye-catching website with help from Vizion. Our consultants will find the most effective ranking and performance elements to improve the success of your website. You deserve a team of professionals striving for your success. And that’s what you get when you work with us. Our experts are passionate about creating custom solutions that offer many advantages to your business. We are meticulous and efficient so that this improvement happens in the short term and continues to serve your business in the long run.
Our Strategy
The most important part of our job here at Vizion is to excel in customer satisfaction and ensure your site relaunch goes smoothly. We want to help your business succeed, and we do that by working directly with clients to support that success. Vizion’s team has found that collaboration is the key, and our website redesign services are a fully immersive and customized experience that yields unique results. When you hire us, we will create a comprehensive website design plan that is personalized to the unique needs of your business. You never have to worry about receiving cookie-cutter treatment from Vizion because we understand your website needs to do more than work – it needs to work FOR you to help accomplish your marketing goals.
Whether you want an entire website redesign or are simply interested in small changes to improve SEO, Vizion can tailor your project to fit the size and scope of your brand’s needs. We value long-lasting beneficial relationships and are committed to treating your business like our own. Our team of experts can set you on a path for success with a variety of valuable business insights and recommendations to ensure you can effectively reach and convert your target audience for years to come.
Our Process
Although the exact steps we will take for each project varies based on your company’s specific goals, we do follow a general process for SEO redesign consulting services. These steps form a useful guide for designing your site, but they are flexible enough to accommodate your wishes without defining our collaboration or limiting your options.
Our SEO Redesign Consulting Process
Onboard
The first step is an onboarding process, in which we have our discovery call and kick-off meeting. Here, we get to know each other and determine the precise goals and priorities for your website redesign project. An essential element of this step is to investigate the current situation of your website and analyze historical data. This gives us the information we need to determine which components of the website are not achieving optimal results, which areas are most critical to focus on for redesign, and where we can capitalize on existing strengths.
Audit
The next phase in our process is to perform a platform audit and develop a plan of action. Our technical platform review is designed to review the content management system and web server set up to identify technical SEO opportunities that can improve the foundation of your website. The sooner we become aware of any underlying issues, the more effectively we can work to correct them. We perform a competitive analysis including up to three of your competitors to evaluate their strengths and formulate a carefully calculated plan to close the gap or extend the lead. A content Gap Analysis allows us to identify new content that can be incorporated into the site redesign project.
Develop
Vizion’s team will consult with you and your web design team to maximize communication through the development stage. We review navigation, content structure, and taxonomy to understand the relationships between the various pages of your site. This ensures that page groupings are appropriate to maximize organic search and that visitors can successfully navigate your website to find the information they seek. It is imperative to have strong site architecture to improve user experience and increase the likelihood that they will stay engaged on your site.
We use a high-level site map to document your website to support the overall design and layout. This enables us to develop a redirect strategy that will help preserve search rankings for your existing content. Throughout the website redesign process we incorporate a wide variety of SEO items through the development process to avoid extending a redesign’s timeline., or incurring additional SEO work after the site launches.
Quality Assurance (QA)
Vizion uses a multi-phased approach for the QA assessment in pre and post-launch to provide the most well-rounded launch support. We review site architecture, meta data, HTML, and front-end coding to ensure that all the structure and content will be published to the live server as expected at the relaunch. We need to ensure that there are no obstacles preventing what we see in the staging environment from being crawled and indexed once the site goes live. The pre- and post-launch checks include a technical SEO review, page load times, and user experience, web analytics tagging and goal tracking, any redirects that need to be in place and a long list of other items to ensure your site launch is a success.
Get Your FREE Instant SEO Audit Report Now!
FAQs
Does a Website Redesign Affect SEO?
Yes, often, the goal in redesigning a website is to increase the quality of the content and increase organic traffic for your target audiences who are searching the web for the products and services you provide. We take a careful look at your unique place in the industry and customize our services for your continued success as your needs change. Our team can help you select a content management system and implement a search-friendly information architecture to allow for organization and prioritization of content and its effectiveness in search. If you are looking at migrating to a new platform, we can also advise you through the process and set up a measurement strategy to assess results.
How Do I Maintain SEO Rankings for Site Redesign?
If you are content with your current SEO rankings but are interested in redesign, it can be intimidating to risk sacrificing your success. Have no fear - our professional team at Vizion will use an understanding of what is currently providing some success to capitalize on your strengths and continue that success. Our team can identify common issues that inhibit a successful redesign project and help you avoid any pitfalls that affect the performance of your site. It is imperative that we help you preserve existing rankings and traffic you have obtained while at the same time striving to make improvements.
How Do I Redesign a Website without Losing SEO?
The best way to optimize usability, have striking and attractive structures, and integrate SEO best practices is to balance these components together from the very beginning of the redesign process. Vizion’s SEO Professionals are experts in organizing the performance elements of your website before making decisions about its appearance. We are then able to work in an integrated way with the web design team to ensure your audience is being met with content that suits them and encourages them to choose your business for their needs.
Featured Clients
“Our old site was content rich but poorly organized and extremely difficult to manage. Since our new website launched, we’ve seen months with a more than 400% year over year leap in organic traffic. We can now accurately track conversions and ROI, manage the site, and have proven a strong return for our investment on the project. The numbers speak for themselves. Such a dedicated team is hard to come by. Vizion went the extra mile to ensure we met crucial time lines for launch, working around the clock when necessary. We would not hesitate to recommend this company.”
Rob Haines Marketing Manager | Service Experts
