Every manufacturing company needs an industrial marketing agency that they can count on. Vizion prides itself on offering everything you need in a manufacturing digital marketing agency. Let us handle the marketing so you can focus on the tasks that matter, such as the day-to-day operations of running a business.
We always customize our industrial marketing to your company. We gladly adjust our services based on your sector, business size, target clientele, budget, and anything relevant.
Why Digital Marketing for Manufacturing Matters
From SEO to other types of digital marketing for manufacturers, you need to stay on top of your marketing. Potential clients are always looking online for new suppliers. Our manufacturing marketing agency’s services will help you stand out from the crowd. With the right advertising, you will shoot to the top of the search engine results page. Then, when potential clients click through to your website, they will like what they see and convert.
To highlight the importance of your digital marketing strategy, remember that almost 70% of qualified leads are from digital platforms. With such a high percentage coming from online sources, your digital marketing strategy needs to be up-to-par. The following statistics further highlight the need for a solid manufacturing marketing agency:
- The average B2B purchasing process includes between six and 10 decision-makers, each of who looks at five or six reviews
- 67% of buyers from B2B transactions use content marketing to make decisions to a greater extent than a year ago
- 96% of traffic globally is from Google, including search, Images, and Maps
- Only 22% of businesses are currently happy with their conversion rates
The best industrial digital marketing agency understands that your needs aren’t the same as those outside the industrial sector. While there is plenty of overlap, there are also numerous differences. Most notably, we understand that manufacturing companies tend to have longer sales cycles. Our manufacturing marketing agency uses a combination of marketing techniques that will retarget as needed.
Meanwhile, our content marketing services are customized to fit the unique needs of industrial marketing. Depending on your target audience, you may want your products described in highly technical terms or terms that laypeople may understand, and we can easily adapt to this.
Services to Expect From Our Manufacturing Digital Marketing Agency
We’ve touched on some of the services Vizion offers as an industrial marketing agency, but it is worth taking a closer look at them. Remember that all our services are customized to fit your company’s needs.
SEO is one of the many specialties of our manufacturing digital marketing agency. We carefully research keywords to gauge the best choices with high search volume yet a realistic level of competition. Our white hat practices maximize results, helping you rank for the terms clients search for.
To stand out from the competition, manufacturing companies need a professional and easy-to-navigate website. Our expertise includes web development in general and web design for manufacturing companies. We know how to design and execute a website that has everything potential clients need.
Some manufacturing companies assume that social media marketing doesn’t matter, especially in the case of B2B companies. But this is a grave error. Our industrial digital marketing agency harnesses the power of social media to boost your online reputation and reach the decision-makers of your potential clients even when they are off the clock. Between organic strategies like posts and engagement and paid advertising, Vizion lets you make the most of social media marketing.
Digital marketing for manufacturers must always include reputation management. You must make a strong first impression on potential clients when they search for you online. Our reputation management strategies consider every angle, from reviews to brand mentions to social media engagement. We work to highlight positive mentions and quickly act against any negative reviews.
All of the best marketing efforts mean nothing if people won’t convert. Our conversion rate optimization strategies boost your conversions, letting you get the most from your marketing efforts. This includes carefully evaluating your website and continually monitoring your campaigns.
Our content marketing strategies are data-driven and will urge your prospects to take action. We plan, write, edit, and optimize copy for all aspects of your digital marketing, from your blog to descriptions of products and services to press releases, and everything in between.
Featured Case Study: Alpine Power Systems SEO
The client’s goal was to make their site as mobile friendly as possible while also ensuring more accurate data around their various owned locations across the U.S. The goal of all of this was to grow Organic traffic while also creating a much better focus on lead conversion and trackability.