Every manufacturing company needs an industrial marketing agency that they can count on. Vizion prides itself on offering everything you need in a manufacturing digital marketing agency. Let us handle the marketing so you can focus on the tasks that matter, such as the day-to-day operations of running a business.
We always customize our industrial marketing to your company. We gladly adjust our services based on your sector, business size, target clientele, budget, and anything relevant.
Why Digital Marketing for Manufacturing Matters
From SEO to other types of digital marketing for manufacturers, you need to stay on top of your marketing. Potential clients are always looking online for new suppliers. Our manufacturing marketing agency’s services will help you stand out from the crowd. With the right advertising, you will shoot to the top of the search engine results page. Then, when potential clients click through to your website, they will like what they see and convert.
To highlight the importance of your digital marketing strategy, remember that almost 70% of qualified leads are from digital platforms. With such a high percentage coming from online sources, your digital marketing strategy needs to be up-to-par. The following statistics further highlight the need for a solid manufacturing marketing agency:
- The average B2B purchasing process includes between six and 10 decision-makers, each of who looks at five or six reviews
- 67% of buyers from B2B transactions use content marketing to make decisions to a greater extent than a year ago
- 96% of traffic globally is from Google, including search, Images, and Maps
- Only 22% of businesses are currently happy with their conversion rates
The best industrial digital marketing agency understands that your needs aren’t the same as those outside the industrial sector. While there is plenty of overlap, there are also numerous differences. Most notably, we understand that manufacturing companies tend to have longer sales cycles. Our manufacturing marketing agency uses a combination of marketing techniques that will retarget as needed.
Meanwhile, our content marketing services are customized to fit the unique needs of industrial marketing. Depending on your target audience, you may want your products described in highly technical terms or terms that laypeople may understand, and we can easily adapt to this.
Services to Expect From Our Manufacturing Digital Marketing Agency
We’ve touched on some of the services Vizion offers as an industrial marketing agency, but it is worth taking a closer look at them. Remember that all our services are customized to fit your company’s needs.
SEO is one of the many specialties of our manufacturing digital marketing agency. We carefully research keywords to gauge the best choices with high search volume yet a realistic level of competition. Our white hat practices maximize results, helping you rank for the terms clients search for.
PPC campaigns are essential for quickly getting your company to the top of the search results. Our experts utilize the latest tools and techniques to plan everything from the ideal keywords to the most effective bidding strategy.
Web Design & Development
To stand out from the competition, manufacturing companies need a professional and easy-to-navigate website. Our expertise includes web development in general and web design for manufacturing companies. We know how to design and execute a website that has everything potential clients need.
Social Media Marketing
Some manufacturing companies assume that social media marketing doesn’t matter, especially in the case of B2B companies. But this is a grave error. Our industrial digital marketing agency harnesses the power of social media to boost your online reputation and reach the decision-makers of your potential clients even when they are off the clock. Between organic strategies like posts and engagement and paid advertising, Vizion lets you make the most of social media marketing.
Digital marketing for manufacturers must always include reputation management. You must make a strong first impression on potential clients when they search for you online. Our reputation management strategies consider every angle, from reviews to brand mentions to social media engagement. We work to highlight positive mentions and quickly act against any negative reviews.
Conversion Rate Optimization (CRO)
All of the best marketing efforts mean nothing if people won’t convert. Our conversion rate optimization strategies boost your conversions, letting you get the most from your marketing efforts. This includes carefully evaluating your website and continually monitoring your campaigns.
Our content marketing strategies are data-driven and will urge your prospects to take action. We plan, write, edit, and optimize copy for all aspects of your digital marketing, from your blog to descriptions of products and services to press releases, and everything in between.
Amazon Marketing Services
If your company doesn’t already have an Amazon storefront, we can help you set one up. From there, we offer a complete suite of marketing services to make the most of Amazon’s offerings for manufacturing businesses. This includes Amazon SEO.
Our PPC audit services determine the starting point for your pay-per-click campaigns. Looking at your past PPC efforts can give us an idea of what has worked well or not worked in the past.
Our SEO audits are another way our industrial marketing agency evaluates which digital marketing strategies have worked well and which ones require improvement. We may evaluate keywords, on-page optimization, backlinks, and more.
Why Choose Vizion As Your Industrial Digital Marketing Agency
Vizion is proud to offer our industrial digital marketing services. We look forward to working with you and sharing the following advantages of our services and expertise.
A Customer-centric Approach
At Vizion, we always take a customer-centric approach. Our ultimate goal is for you to be satisfied with the results of our services. This starts from our first interaction when we work with you to get a clear idea of your goals. Right from the start, we share a range of potential solutions to help you achieve your objectives and gain more clients.
We don’t want you to take our word for the fact that we delivered results. We want to show you those results. To do so, we take a data-driven approach, sharing data and analytics with you.
At Vizion, we pride ourselves on keeping our industrial marketing clients up-to-date about their advertising progress and plans. Yes, you can always contact us to get an update. But you won’t need to, thanks to our regular reporting.
We are always transparent with our clients. Whether it is sharing data regarding results or just keeping the lines of communication open, you can expect a high level of transparency. Let us know how frequently you would like updates, and we’ll do our best to accommodate without overwhelming you.
We Prioritize Integrity
In addition to being transparent, we value integrity. This includes being honest with you regarding what is possible and what we have achieved.
Featured Case Study: Alpine Power Systems SEO
The client’s goal was to make their site as mobile friendly as possible while also ensuring more accurate data around their various owned locations across the U.S. The goal of all of this was to grow Organic traffic while also creating a much better focus on lead conversion and trackability.