eCommerce is growing rapidly, and PPC marketing lets you take full advantage of the market growth. With eCommerce PPC services, you will enjoy immediate and sustainable results. With Vizion on your side, you don’t have to worry about anything as you drive traffic to your website.
The Future of eCommerce Is Bright But Competitive
If you haven’t already done so, now is the perfect time to start implementing an eCommerce PPC strategy. There are billions of online shoppers, and PPC is just one way of reaching them.
Importantly, the size of the eCommerce industry means that competition is fierce. You can’t just choose a random keyword, buy ads for it, and hope for the best. You need an eCommerce paid search agency to develop a strategy for you. This is the absolute best way to get the competitive advantage you need.
eCommerce PPC and the Importance of SERPs
It is impossible to overstate the importance of eCommerce PPC management. If you don’t appear at the top of the search results page, you are unlikely to get clicks. At the very least, you need to be on the first page of the results. But the best conversion rates come when you appear at the very top of the page.
This is where paid ads come into play. With PPC management for eCommerce, you use your budget wisely to ensure you appear at the top of the search results for your most important keywords. In addition to the extra website traffic and opportunities for conversion from PPC advertising, you get the advantage of improved brand visibility.
eCommerce PPC Is Convenient, Scalable, and Measurable
Hiring an eCommerce PPC agency lets you take full advantage of all of the benefits of eCommerce. To start, it is incredibly convenient, as you can start seeing results right away.
It is also highly scalable. As your business grows, so will your marketing budget. Allocate more to PPC as it does and expand your strategy to include more keywords.
PPC for eCommerce sites is also easy to measure. Google (or whatever company you buy ads through) will provide you data on how many clicks you received and other relevant information. After all, you are charged by click, and they need to outline how much you pay.
This combination means that eCommerce advertising and PPC lets you build trust while boosting brand awareness. You will reach your target audience better and get new customers, thanks to your new visibility in searches. You will develop a positive brand image and improve your ROI. As a bonus, you will get plenty of data to analyze your advertising effectiveness.
Vizion Is Your eCommerce PPC Management Agency
Vizion has been helping businesses like yours with eCommerce advertising since 2005. Over the years, we have perfected our eCommerce PPC management services. We consistently help companies across industries boost their traffic, conversions, and brand visibility. Our eCommerce PPC services are based on real-time reporting, data tracking tools, and our vast experience. We always customize our PPC plan based on your company’s unique needs and budget.
Explore Our eCommerce Management PPC Services That Deliver Results
Our PPC eCommerce solutions focus on your desired audience, driving traffic, and leading to long-term customers. We take a holistic approach to PPC management for eCommerce, including as many of the following services that you require.
Keyword Research and Planning
One of the first steps any eCommerce PPC agency takes will be to research keywords. We carefully investigate what terms your customers search for. Using keyword tracking tools like Google Keyword Planner, we find relevant and related keywords and determine which ones will fit into your budget. Our careful research lets us build your brand authority and drive traffic. We do this by using niche keywords and relevant high-performing search terms.
PPC for eCommerce sites goes hand-in-hand with SEO. The two strategies work in harmony to ensure you appear on the search results page in as many places as possible. Our goal is for you to rank both for paid search results and organic results. As with PPC strategies, our SEO strategies involve staying up-to-date with Google algorithm changes, keyword research, and competitive analysis.
With eCommerce PPC management, we carefully evaluate your goals and budget to determine the best way to both achieve your goals and stick to your budget. This management strategy involves carefully selecting high-performing, more expensive search terms and terms that are less expensive but deliver consistent results. We also balance broad and specific search terms. A well-rounded PPC management strategy will cover all of your bases.
Landing Page Conversion
One of the primary goals of our eCommerce paid search agency is to drive traffic to your landing pages. Our PPC team creates landing pages for as many ad groups as you need. These include carefully crafted content to appeal to that particular segment of your audience. This includes incorporating keywords, optimizing for mobile devices, and incorporating hyper-personalization.
Our paid search strategies extend to social media and PPC search campaigns. Our carefully-planned eCommerce advertising on social media can include review responses, leveraging posts and content, and launching targeted ads. We boost your brand engagement as well as your conversion rate.
When customers click on your PPC ads, they are taken to your website to continue their experience. Our web design team ensures that your website keeps them on your page and pushes them along the sales funnel. We design your website based on your needs and demands, as well as your budget and customer base. This includes conversion tracking and Shopify development.
Our conversion rate optimization services are based on data and proven strategies, with the goal of improving the click-through rate of your ads. This comes from a combination of smart ad copy, careful keyword selection, optimized landing pages, remarketing campaigns, and your special offers.
With eCommerce remarketing, we retarget people who have already visited your website. This includes creating and managing cart abandonment campaigns. It also includes re-engaging past clients who ordered from you or visited your product pages. This makes the most of your marketing budget as the conversion process doesn’t have to start from scratch.
A/B Ads Testing
At Vizion, one of our primary goals is always to deliver the best possible results. As part of this, we A/B test ads to determine which ones deliver the best results. We create multiple versions of ad copy or landing pages and conduct testing. We use A/B testing to regularly improve your PPC strategy.
Effective feed management and optimization are crucial components of your Google Shopping advertising strategy. With the support of our skilled professionals, your Google Shopping products will gain greater visibility to potential customers searching for relevant keywords, ultimately driving up your sales. Just like with our other PPC services, our dedicated team conducts thorough market analysis and competitor research to identify the most strategic keywords for allocating your ad budget. This approach ensures that we can optimize your brand’s visibility and sales outcomes, delivering the best possible return on your search advertising budget.
Amazon is easily the most popular shopping platform in the United States, so your company needs to be on it if you want to boost sales. At Vizion, our PPC services for Amazon marketing will help get your products seen. We will research potential keywords for you and develop a campaign that appeals to your target audience.
Featured Case Study: Worthington Direct PPC + SEO
The primary objective for both channels was the growth of online traffic, transactions and revenue, with a major focus on Revenue. When comparing 2007-2008 Google Organic traffic to 2021-2022, we see an amazing lift of 969% in New Users. When reviewing the keyword rankings/presence over the past 10 years (as far back as Semrush will allow), we see a remarkable improvement, going from 2,411 to 5,041 keywords in the Top 10 Google rankings, a 109% increase.