Education has evolved over the years, and all educational programs now need an online presence. Even traditional education programs that only offer in-person classes need digital marketing strategies. This is especially true of eLearning programs and any educational program, both online and in-person.
Vizion understands the unique challenges in higher education marketing strategies and uses our experience to overcome them.
The Importance of Digital Marketing for Education
The world of education is filled with competition, and you need digital marketing to set you apart. Consider that the U.S. higher education market alone was valued at $13.7 billion in 2020. On top of that, the e-learning market in North America was valued at $120 billion in 2021. With such a large market, you need to ensure that your offerings appear in learners’ searches.
There are numerous reasons someone may turn to your educational company for services. Maybe they want to get a higher education, or maybe they want to hone their skills. Whether you follow the traditional structure of a university or offer online classes with your certifications, you provide an important service.
Even so, it can be hard to figure out your education marketing strategy. You want to highlight the benefits of your services without seeming overly pushy or like a solely for-profit institution. If you offer online learning, you also want to let potential learners know they can overcome challenges like computer literacy, lack of motivation, and time management.
Our higher education digital marketing agency is here to help you figure out the right way to market yourself online. Whether you are struggling to convince students that eLearning is for them or encourage them to go back to in-person education, we have higher education marketing strategies that can make a difference.
Advances in technology mean that even if your school only offers in-person classes, you need an online presence to attract students. eLearning programs need an even stronger online presence.
A Closer Look at Our Higher Education Digital Marketing Services
As a higher education marketing agency, Vizion takes an all-encompassing approach to your digital marketing needs. We aim to provide all of the higher education marketing services you need in a single place. This streamlines your marketing efforts and allows us to communicate across various campaigns easily. Our education marketing services will help you stay relevant and attract students in the digital world.
At Vizion, we customize our search engine optimization services to meet the specific needs of your program or business. We begin with extensive industry analysis and research of keywords. We evaluate the current state of your SEO and then work to optimize your SEO, both on-page and off-page. By having your website appear higher on the search results, we improve your visibility to potential students.
Our educational PPC services are an important supplement to our SEO services. These higher education marketing strategies immediately bring your company to the top of the search results page. We carefully evaluate your audience and competitors to use your marketing budget effectively. This way, you rank for the right keywords at the right time, improving conversions.
Your website is the largest part of your online presence, and our higher education marketing agency understands its importance. That is why we offer web design and development. Our websites are fully customized for your company. It gives website visitors a unique experience that keeps your programs fresh in their minds. Our website services include eliminating clutter, simplifying site navigation, simplifying form fields, and crafting engaging content.
Our higher education digital marketing agency claims and manages all of your social media profiles. We make the most of each platform to engage with your audience and attract them to your institution. From posting interactive content to sharing polls to running groups and events, we know how to leverage social media to market your programs.
Let Vizion expand your reach with our email marketing services. We will help you expand your list of email subscribers, craft email marketing campaigns, and run targeted campaigns. This is an excellent way to boost engagement and showcase your brand voice. We’ll provide detailed reports to analyze the success of your efforts and make changes as necessary.
Our higher education marketing agency helps you convert website visitors and anyone that interacts with your sales funnel. We are fully committed to optimizing your campaigns and delivering results. By optimizing your conversion rate, you will undoubtedly notice an improvement in your ROI.