Use Content Marketing and Content Strategy to Strengthen Your Site and Drive Traffic
Without effective content marketing and a regular dose of quality content for your customers, your business can fall behind. And for that, you need a strong content marketing agency at your side.
“We have been working with Vizion Interactive for over ten years and they have been a great resource in making our SEO and PPC efforts a success. Search engines are constantly changing and Vizion has effectively been able to adapt and manage our PPC campaigns accordingly. We have a great line of communication with our project managers who have helped us make vast improvements in organic search results, PPC rankings, social media, web content, and web design enhancements. Keyword here: A+.”
At Vizion, our focus is on your happiness – we won’t stop working until you’re satisfied. Our knowledgeable, skilled team of content marketing specialists is dedicated to delivering a comprehensive, tailor-made approach for your brand and we treat your business with the same care we’d give to our own. With our unique mixture of enthusiasm and expertise, our content marketing services are unmatched in quality so your web content can be, too.
The Vizion Advantage
Vizion recognizes that quality content is absolutely vital for your website and your business. Without a consistent output of fresh, original, and engaging content, traffic to your site will quickly fizzle out and this can have serious consequences for your rankings on search engine results, your brand exposure, and your company’s bottom line. Our experts have an in-depth understanding of just how effective content marketing works, thanks to our years of combined experience in the digital marketing field working with clients across every industry.
When you partner with Vizion, you can rest assured that the success of your company is our number one goal. We prioritize client satisfaction and aim to build long-term partnerships to help your business grow now and well into the future. Our team understands that content marketing is not simply a one-time service – it requires an ongoing strategy that is strong enough to meet your business objectives, yet flexible enough to change as your brand expands, your industry advances, and the preferences and expectations of your target audience evolve.
Successful content marketing does four things:
Strengthens Your Reputation and Improves Search Engine Rankings
Whenever you create and share expertly written content for your site, you’re sending strong messages to both search engines and your target audience — that you have the valuable information they seek, that you’re a credible source, and that they should be listening to you before your competitors. High quality content allows you to demonstrate your brand’s expertise and authority and trustworthiness, three key elements that Google and other search engine look at when evaluating your content and determining if it should rank higher than other similar content on other sites.
Enhances User Experience to Builds Relationships
The best content marketing strategies focus on developing valuable user personas so you can effectively target your audience and provide them with key information that captures their interest, demonstrates your value, and influences them interact with your brand. By providing them with a positive user experience, you are showing that you value them and are committed to taking their needs and preferences into account. This allows you to not only convert them in the short-term, but also build lasting, productive relationships to encourage future interactions.
Increases Exposure to Drive Traffic
Search engines and users prioritize fresh, original, high-quality content in many forms. Publishing articles, blog posts, whitepapers, guides, infographics, and FAQ sections related to your business, your offerings, and your industry can go a long way in engaging potential clients. Optimizing your content with valuable keywords ensures your content is positioned at the top of search results so prospects can be exposed to your brand and influenced to click on your pages, ultimately driving organic traffic.
Generates Leads to Boost Conversions
The goal of your content marketing strategy is to take advantage of the benefits described above to generate more qualified leads among the people who are most likely to be interested in your brand and ready to make a purchasing decision. By directing them to well-performing landing pages and providing first-rate content that is thoughtfully created, targeted, and optimized for search, you can attract clients with a high success rate while staying on budget. The more leads you can generate, the more people you can convert, and the more money your business can make.
If your web copy isn’t working for you, it’s almost certainly working against you. Content quality has become a priority of SEO and there is an ever-increasing demand for content that provides its readers with more than just fluff and a collection of empty keywords. Vizion has a passion for generating high-quality web copy, which ranks well in search engine rankings and generates leads and sales. Our copy is carefully crafted to your needs, always keeping your target audience in mind. Using social media monitoring, persona development, and more, we’ll identify your potential customers, so we know just who to cater your copy to.
By building informative, engaging, and optimized content and ensuring users can easily access it, we can increase the amount of time users want to spend on your site and give them a positive and lasting experience that persuades them to become paying clients. With an expert content strategy in place, you’ll see your search engine rankings continuously improve, meaning your webpages will be exposed to a wider range of potential clients. This will boost your brand exposure, strengthen your reputation, drive traffic, and generate leads, all of which contribute to your business’s bottom line.
However, even the most well-designed and innovative content marketing strategy will eventually require an update to stay relevant, accurate, and useful. If your content marketing strategy could use a touch-up, whether small or substantial, the digital marketing experts at Vizion are prepared to help. We’ll perform an in-depth audit of your business’s site or marketing strategy to identify strengths and weaknesses, determine which areas need improvement, and adjust your strategy accordingly.
Whitepapers give your customers an exceptionally well-researched chunk of information that has been expertly tailored to answer the questions they’re already asking. By presenting them with valuable data on a problem they’re experiencing and coming up with a creative solution, you can engage prospects, demonstrate your credibility, and encourage them to use your products or services for this solution. You can even use whitepapers to build collaborations with other experts in your field and leverage each other’s audiences and brands. With this information-rich marketing technique, you’ll be enhancing your visibility and driving valuable leads that can be used in follow up email marketing campaigns.
Content marketing is a marketing strategy involving the creation and distribution of content such as articles, videos, and other media. When businesses engage in content marketing practices, the goal is to provide customers with valuable content that fits the needs that they already have, answers their questions, offers solutions to their problems, or simply provides information to improve their lives in some way. Strategic creation and consistent distribution of relevant, valuable, and high-quality content is incredibly useful for attracting your target audience, keeping their attention, and prompting them to interact with your brand.
Why Is Content Marketing Important?
Content marketing is the future (and present) of marketing. It can benefit your business in a variety of ways, such as:
• Capturing the attention of your target audience
• Giving them the information they need to make informed purchasing decisions
• Providing a positive user experience
• Enhancing brand visibility and awareness
• Establishing your credibility and authority in your industry
• Increasing trust, confidence, and loyalty in your brand
• Building relationships with existing clients and prospects
• Strengthening your reputation
• Generating more and better leads
• Improving your social media presence
• Driving up search engine rankings
• Increasing sales
What Is Content Marketing Strategy?
A content marketing strategy refers to a plan for creating, maintaining, and distributing content to attract and engage your target audience and encourage them to take actions that result in profit for your business. To attract potential clients, content must offer valuable information that is relevant to your brand and consistent across multiple posts. An effective content marketing strategy is comprehensive, with actionable, measurable tactics you can monitor to determine their efficacy in reaching your prospects and meeting your business goals.
Vizion’s content marketing strategy focuses on the following elements:
• Audience targeting and persona development
• Content copywriting optimized for SEO, including articles, blog posts, whitepapers, guides, press releases, FAQs, and more
• Website content accessibility and usability
• Information architecture and taxonomy design
• Email marketing
• Analytics and reporting for strategy auditing and improvement
How Do You Do Content Marketing?
To do content marketing effectively, it’s vital that you regularly produce and share valuable, high-quality content to your audience. No matter which other marketing strategies you use, great content is the crux of successful content marketing. To determine if your content is working effectively for your business, regularly review your pages and posts and assess how they perform in terms of generating traffic, leads, and conversions. This helps you discover the content that appeals to your prospects and has the highest chance of generating sales, prioritize this content, and uncover useful patterns you can replicate in future content.
How Does Vizion Create a Content Marketing Strategy?
Content marketing is a far cry from a one-size-fits-all system. Instead of creating one strategy and applying it uniformly across the board, your marketing should cater to the unique needs, interests and preferences of your target audience while working toward your business goals.
Vizion creates a custom content marketing strategy by creating a framework that fits the customer journey of your prospects and what content is currently on your site. Vizion will ensure your site focuses on quality content as much as it does on output so it can rank well in search engines, capture the attention of your prospects, drive new traffic to your site, and support the continued growth of your business.
Brian Heiland Vice President | Worthington Direct
