Why Choose Vizion as Your Local SEO Agency?
When you turn to Vizion for local SEO services, you’ll be working with an agency who has your business’s best interests in mind. The local SEO experts at Vizion are here to take the reins to help shape your website and content in a manner that will please your visitors and the search engines. If no location/local pages exist, we will build location pages and manage all the location updates and location enhancements to help make your local stores or offices stand out and showcase your brand in Google Maps, Bing Maps, Apple Maps, Yelp, and hundreds of other local platforms.
Whether you have one location or thousands of locations, we offer fully customized local SEO services tailor-made to target those who are actively searching for your products or services.
With keyword research and competitive analysis as our guide, our SEO team will devise a strategy that prioritizes wins in the local SEO arena. Where you may lack assets, we can help to build them. When they exist, we will optimize to ensure that you are putting your best foot forward. When you partner with us, we’ll ensure your business is represented accurately and updated in a timely manner across your local / location pages and all the most popular maps and local directories.
Successfully improving your local SEO strategy will allow you to take advantage of the local map pack in Google’s organic results, as well as showcasing your brand in Google’s Knowledge Panel, Google Maps, Google Assistant for voice search and even Google Home. Our local SEO services also position your business across Bing Search and Maps, and Apple’s ecosystem, including Apple Maps and Siri. Since business information on Amazon Alexa is often powered by Yelp, our full suite of options will have your company listed consistently across all the most popular platforms.
Sites such as Google My Business, Bing Maps, Apple Maps, Yelp, are critical in ensuring your site can be found using traditional search as well as voice search and assistants like Google Assistant, Siri, and Alexa.
Expert advice from your designated local SEO consultant will ensure your store or branch contact information is consistent and distributed in a timely manner across all the most important local search and map platforms as well as many other data aggregators and local directories. Our Local Listing Management team will manage and audit them regularly to ensure that all your information continues to be up to date and easy to obtain when searched.
Google Business Profiles regularly see platform updates and new features, so your Vizion team will keep you informed and take advantage of them to make your local listings stand out from your competition.
The Vizion team also handles listing updates such as changes in hours, holidays, and updates for inclement weather or other circumstances, to ensure you customers are kept informed.
Local Listing Audit
Utilizing 3rd party tools, the SEO team at Vizion will check your presence across all major directories and those who feed those directories. We will compare your presence with those named competitors to identify areas of growth and optimization. During this process, we will identify any gaps or incorrect information, so that Google may find your listing to be robust.
Finding the appropriate keywords on a local level can be a challenge, but it also represents an opportunity. The competitiveness of local keywords can be a much easier hill to climb than targeting those broad-based keywords with more competition. The SEO team at Vizion will identify the keyword opportunities and match these opportunities with the content currently available on your website. If it’s determined that you have no web pages to support the keywords, we will outline an approach to develop your site architecture to support our efforts and help to build those localized pages.
During our research, the Vizion SEO team will dig deep on competitor activity to identify those who are doing well with their local SEO presence. Best practices will be identified and brought into our plans, so that we can learn quickly what needs to be built and how, structurally, the website’s localized presence should be mapped.
The most effective way to show the search engines that you service a given geographic area is to make sure that you have local / location pages for those areas which you serve and/or those areas where you have a physical storefront. Vizion Interactive provides a turnkey, hosted solution to building out your location pages. Using your company website as the template, we will build local/location pages – and a search function, for visitors to find them – based upon your brand. These pages are then completely managed by the Vizion Interactive SEO team, so that you have one less thing to manage and maintain. Additional costs apply, and costs will vary depending on the number of pages required and any integrations required.
The Vizion SEO team, working with the analytics/business intelligence team, will develop custom – localized – Google Looker Studio reporting for each location of your business. For businesses which require more robust reporting, regional dashboards can be developed so that we can understand traffic and business patterns on a more macro scale. Vizion wants you to be able to determine the success of your local SEO investment. The more data…the better. Working with your in-house team, we hope to track all measurements of business success to include driving direction requests, phone calls, lead form submissions or any other conversion event which is meaningful to you.
While franchises often have more brand recognition than other local businesses, they face a lot of similar challenges in ensuring consistency of contact information and making timely updates. Local franchise owners can’t run their business on brand recognition alone, so it is essential to implement franchise SEO tactics that boost visibility across all the top, local search platforms while adhering to corporate branding and messaging guidelines.
We understand that the communication and technology platforms can have varying levels of access and control, so we adopt our recommendations and communications to ensure that we work with the right groups to optimize local landing pages and local listings, at a local, regional, or national levels. In addition, our performance reports can also be customized to the needs of a franchise-based business.
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What Is Local SEO?
Local SEO describes the optimization of a website for search engines specific to a particular geographical area. Investing in a local SEO agency means ensuring that your company ranks highly in both search and map results for your company name and offerings. When your business’s site is optimized for local SEO, your brand visibility increases, and it becomes far easier for curious locals to find you across a wide variety of local and search platforms.
Why Is Local SEO Important?
Close to half of Google queries are the result of local searches. When locals perform “near me” searches with keywords that fit your industry or your offerings, you’ll want your business to be as visible as possible. Optimizing your business for local SEO helps you by:
• Improving your rankings on organic search results pages
• Ensuring new local customers can discover your brand when making local searches
• Driving more qualified search traffic to your site and to your business
• Targeting prospects exactly when they’re ready to buy
• Giving users the information they need to interact with your business online or in person
• Helping them make informed purchasing decisions
• Demonstrating your trustworthiness
• Making your business stand out from the competition
How Do You Do Local SEO?
To take advantage of local SEO, consider the following steps:
1. Set up or claim your business across all the major platforms including Google My Business, Bing Places, and Apple Maps.
2. Keep contact details, descriptions, photos, hours, and other information up-to-date and synchronized across all these platforms.
3. Craft local citations in a consistent format and make sure that they remain up to date.
4. List or update your company in online directories, such as local Chambers of Commerce, Yelp, and Yellow Pages.
5. Consistently monitor and respond to all reviews, whether they’re positive or negative. This shows that you value your customers’ experience and care about their feedback.
6. Set up and manage a store locator and individual local landing pages, keeping them in sync with the corresponding local listings.
7. Include hyper-local content on your local landing pages to demonstrate your authority for the products and services you offer.
Case Study: UMB Bank
UMB Bank came to Vizion for help to manage and improve the performance of their local branch landing pages. After performing technical and local SEO audits of the location pages, Vizion identified several opportunities to enhance page speed and increase organic rankings for important non-brand keywords.